Times-Advocate, 1981-04-01, Page 3•
v -
Book publishing
ownership change
Adrian Bayley, president
of Agri -book Publishing Co.,
Ltd., of Exeter announced
the sale of Agri -book
magazine, its associated
publications a n d
Agricultural lntormation
Services Ltd., to Peter
Philips and Peter Dar-
bishire, effective today.
Agri.book magazine has a
Peter Darbishire
number of specialized topics
with which it deals. There
are 12 associated
publications, such as Beans
in Canada, Drainage Con-
tractor and Canadian Water
Well.
Phillips will retain his
position as publisher, while
Darbishire will handle the
editorial contents of the
magazines.
Phillips said the company
will be staying in Exeter. He
said the company was
located in Exeter because it
was near the heart of the
agricultural community of
the province and it did not
seem like a good idea to
move to London or Toronto.
"We have %no desire to
move to one of those places."
He added, since the company
was already here and they
liked the area, there was no
need to move.
The changes in personnel
have already been made and
there are currently five
people on staff who deal with
the running of the business.
The business, which was
started in 1973 and in-
corporated in 1974, will not
change its format. Dar-
bishire said that the
magazines try to keep as
close to one layout as
possible, but that the ad-
vertising dictated that.
The way that the
magazines are organized, is
that each topic is reserlrched
thoroughly by themselves
and then they commission
specialists to do the articles.
"We've been in it long
enough that we know most of
the agricultural experts."
said Darbishire, He added
they have a good working
relationship with most of the
specialists.
Cancer canvass
A lot of their ideas come
from the companies with
which they deal. They then
try to develop the story with
a correspondent so the
angle is what they want. The
correspondents also do their
own photography and
Darbishire does some of the
photos.
One of the magazines they
print, Elevator Manager,
centers around the Calgary
area. They have a
correspondent there who
puts the editorial content
together and all they have to
do is to place it around the
advertising. Phillips goes out
west once or twice a year to
get the advertising himself.
"We can boast that we are
Canada's largest publisher
of specialized publications,"
said Phillips.
Both said the Drainage
Contractor is the leading
drainage magazine in the
world. It was originally
printed for the North
American market, but now
can be seen in countries such
as England, Australia and
the Phillipines. It was also
noted that the U.S. cir-
culation figures were higher
than the Canadian.
They said the advertising
depends upon the area in
which the magazine is
aimed. In Beans in Canada,
there is a fair amount of
local advertising. This is
because this is the country's
largest area for white beans.
They are continually
looking for new projects in
which they can become
involved. Something like a
farm building magazine or a
fish -farming publication
would be considered if there
was enough market for it.
They said however, that they
' have no immediate plans for
new publications.
Philips will handle
Continued from front page
Retail and then taken to Len
Veri's Centre Mall where
the Sorority members will
prepare them for sale.
In view of the fact the an-
nual spring fashion show for
cancer will not be held this
year (hopefully to be back
for 1982 members of the Ex-
eter branch are planning to
hold a ladies bike ride in an
effort to make up the
revenue which had' been
generated last year by the
fashion show.
The Exeter Lioness club
have agreed to sponsor and
organize the ride and spon-
sor sheets and further
details are now being
prepared for distribution
later this month.
The ride is scheduled to
Sunday. May 5 and an in-
tersting 15 kilometer route
has been mapped out and ap-
proved by the local police
deprrtment.
A ,ractive certificates
wi" be issued to all par-
ticipants and special
recognition is given to those
who raise $100 in the event.
They will become life
members of the One Hun-
dred Dollar Club, a club
which grows each year as
communities throughout the
country stage the popular
bike rides.
The objective for Exeter's
first ride has been set for
$2.000. That's slightly below
the local share received
from the fashion show last
year, and Cann said he
hoped the door-to-door can-
vass would make up the
difference.
Protect yourself against too
much sunlight. Too much
exposure may cause skin
cancer. Wear protective
clothing if you work outdoors
and if you like to sunbathe
practise "sense in the sun".
the
Times -Advocate, April 1, 1981 Page
QUESTION - WHAT DO ALL OF US HAVE IN COMMON \WITH THE PEOPLE IN THESE PHOTOGRAPHS?
ANSWER - CANCER COULD STRIKE ANY ONE OF US AT ANY TIME.
s
PLEASE GIVE GENEROUSLY WHEN A REPRESENTATIVE OF
THE EXETER & AREA CANCER SOC. ASKS FOR YOUR SUPPORT.
Aid the Cancer Society and Ride in the
LADIES BICYCLE
RIDE POR CANCER
Sunday May 24
Peter Phillips
advertising end of the
business and Darbishire will
handle the magazine con-
tents, but they will both be
involved in the management
of the company.
Both Phillips and Dar-
bishire are from England.
Phillips came to Toronto in
1969 and worked for a
number of agricultural
publications, one being from
the Ontario Milk Producers,
He returned to England to
work on an agricultural
publication before joining
Agri -book in 1977.
Darbishire was born on a
farm in England and first
came to North America in
1974. He worked for
Laserplane Corporation in
Dayton, Ohio and in October
of 1975 he came to Canada,
where he worked for Big "0"
Drain Tile. Before he left
England he graduated from
Leeds University with a
mechanical engineering
degree.
His father, Mike Dar-
bishire, lived in Exeter from
1968 to 1971 on Pryde
Boulevard. He was in-
strumental in getting
Kongskilde Ltd., to open a
branch in Exeter under its
own name.
FLOWERS AVAILABLE ON EXETER'S MAIN ST.
AND THE CENTRE MALL
Only $2.00 Courtesy of Len Veri
per bunch ( All Proceeds To Canadian Cancer Society)
Sponsored by Beta Sigma Phi Sorority.
Organized by the Exeter lioness Club
THIS MESSAGE SPONSORED BY THE PUBLIC SPIRITED BUSINESSES LISTED BELOW.
itThe First Canadian Bank
Bank of Montreal
400 MAIN ST.
235-2860
6:1'&4BANK
THE (PINK OF NOVA SCOTIA
374 MAIN ST. S., EXETER
Telephone 235-1142
EXETER
SUN SERVICE
235-2244
CO]DASHWOOD
INDUSTRIES LIMITED
CENTRALIA
Tractors
Equipment
Better Farming Star Is At
EXETER FORD
Equipment Sales Ltd
147 MAIN STREET, S.
EXETER, ONTARIO
EXETER 235 2200
467 Main St., Exeter, Ont. 235-0173
TELEPHONE
(5191 235-2211
P 0 BOX 1600
NOM ISO
Sewers
Continued from front page
biggest item is getting the
money and the time involved
in that would be greater
than delays created by
hearings on the project.
Campbell also wondered if
the engineers had con-
sidered using a system
similar to Listowel where a
man -m de swamp is helping
with seiage disposal. Burns
replied that the Listowel
project is entirely ex-
perimental and it could take
10 years to evaluate.
The engineer also told
Councillor Bill Mickle that
no estimate had' yet been
prepared on the annual cost
of operating the new aera-
tion system.
The report did recommend
that council spend $3,000 an-
nually for an inspection
program for the sewer
system in an attempt to
reduce the amount of storm
water entering the sanitary
system.
CANADIAN IMPERIAL
BANK OF COMMERC
• Exeter, Ontario, Tel: 235-1050
JACK & MARG'S
FINA STATION
Main St. N
compliments of
ROYAL BAN K
serving Agriculture
235 2444
Exeter, Ontario (519 235.21 1 1
425 Main St.. Exeter
WHITING'S WAREHOUSE
• Furniture • Appliances
• Carpeting
Main St., Exeter 235-1964
EXETER BOWLING
LANES
20 Sanders St. W.
CLINTON COMMUNITY
CREDIT UNION LTD. illiwiangolfadikiall
235-2781
Hensall 262-2 712
BEV MORGAN
INSURANCE AGENCY LTD.
238 Main St.
235.2544
SLEMIN SERVICE
CENTRE
518 Mom St. S.
235-1621
TEXACO
235-0640
RUSSELL FUELS
YOUR ESSO AGENT
RR #2, DASHWOOD 238.2481
Main Street 73S•1S70
t