Lakeshore Advance, 2011-01-19, Page 111
•.•Wednesday, January\4912011 • Lakeshore Advanbai 11
Fifty years for the Zurich LCBO
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Staff member Wendy Masse, customer Carl FInkbeiner and store manager
Denise Byrne celebrate 50 years for the Zurich store.
Lynda Hellman-Repley
Lakeshore Advance
Last 'Thursday the Zurich LCIIO store celebrated their 50th
anniversary, Attached is a scan of a page from our 1960-
61 annual report listing the new stores for that year.
Chris Layten, the company's media relations person said
the LCB() has come a long way since the days when you filled
out a foram to buy a bottle. "'the Stores were all counter service
until the LCB() started converting them to self -serve opera-
tions in the 1970s and tiOs with the lust ones converted 111 the
early 1990s,1.Cli() stores have evolved over the years to make
them more user-friendly. Stores today offer more product
selection and services, 'there are monthly in-store thematic
promotions, like the current Shop & Save promotion. We
have introduced marketing initiatives like 1Y)()1) & DRINK
magazine and limited time price discounts on select prod-
ucts. Our goal has been to make LCIi() shopping more
informative by providing consumers with ideas for entertain-
ing, not just bottles on the shelf. In this way, we can address
changing consumer tastes and better serve customers who
have become increasingly more knowledgeable about bever-
age alcohol products," he said.
In a media release, Layten said drink preferences have also
changed over the years. In 1961, Canadian whisky was the big
seller with rum and gin also popular choices. Interest in
wines was primarily limited to fortified wines such as ports
and sherries, Over the years consumer interest shifted to table
wines, starting with popular blended wines in the 1980s and
1990s and then to varietal wines (Chardonnay, Cabernet
Sauvignon, Meriot, Riesling, Shiraz and
Sauvignon Blanc) in recent years. Gen-
erally speaking, as consumers become
more knowledgeable about beverage
alcohol, they trade up to higher quality,
more premium -style products.
The LCB() has also grown as a busi-
ness. In fiscal 1960/61, LCB() net sales
totalled $180 million. In fiscal 2009-10,
I.C11() net sales were $4.3 billion.
Wut Coat
kitchens.
Ik%igarr
And Much More
• Kuchcn, • ('ulIPmVanities
• Entertainment Units • Home Offices
Peorasuona ImnrAU.ATIOt►tii
CUSTOld Daum
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LVisit Our Showroom!
50 West St. (;oderkh
519.440.0352. 1.866-440.0352
(isb,k* l MOM ('Arch► of ('.mawrcc
Ilsrlarrr of Ow Y..r Awd 11104
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