HomeMy WebLinkAboutLucknow Sentinel, 2009-03-18, Page 24Page 8 Farm Progress, March 18, 2009
Willowgrove .sin
a
• nutritional enhanced,deli- broad sector and we continue to form asso- Investment Fund program, which helps
ing and sales of nutritional
said. "As we grow the ciations an linkages that we didn't have last develop economic opportunities through
cions pork,"he a
thpork,we can August." trade events, itnarketing campaigns and
awareness of this healthy � Su
on otherproducers that can helpbuild `The whole supply chain management is industry research initiatives that foster part-
upbnrig
the supply."something we are working very hard on nerships aid collaboration to .promote
it a complicated business," he con- Ontario foods. It is part of Ontario's
Holland said,"It is an awareness. Not now, isp .. .
Paul have somegreat feeding tinued. "We are learning a lot right now. enhanced investment in 'buy local' inttra-
Y
onl does . g
and methods of production that he "The curve is still straight up right now," tines:
protocols
uses but we can fuer expand that. Ontario added Hill. "There are a Whole lot more "We are bringing together local food net -
has,
good approaches to raising bumps and.cuives then we thought."works including producers, processors,
some very PP haveproduct being trued retailers and individuals dedicated to selling
hogs and the world needs to know about it. But he said they g
The objective is to make the in the United States right the fresh foods that are grown and made
• - .� , ow. right here in Ontario,"said Minister of
hog industry a sustainable, « .
"It's reallyimportant Agriculture, Food and Rural Affairs LeOnaprofitable industry." •• P
that we work with federal Dombrowsky.
Willowgrove Hill Farms
continues to learn in
terms slaughterhouses and The Foodland Ontario _ program has
• _ ' rocessors as well as expanded to:include meat, dairy and eggs.
of the important infrastruG .
• some provincial roces- Ontario's agri-food industry contributes
tore that is necessary for the �� P
• stirs said Holland more than $33 =billion: to the Ontario acoria
business. �
In other words distribution
Hill added, s� We are working my and employs about 700,000 people.
.
takes the
because a lot of the with the federal kill plant in Mitchell and. Willowgrove Hill Palms project
and warehousing
retailers like to be able to call youon they have been ex iemel P hel ful. The peo- est EPA and DHA (mega-3poi
Tuesday andproduct
y Y
have product delivered on ple at Great Lakes Specialty Meats have in Ontario direct to the retail market. The
sda We are l about that and been very gracious to - us." emergence of these enriched hogs into the
Wednesday great people out there retail marketwill occur: through product df-
trying to figure out how to put that in "There are some .
an interest in helpingus and ferentiation and branding and marketing
lace, said Holland. � � are taking- .
throughP« _ Y � � people it. helpus awareness �media ; ouch, � direct
We are trying to make linkages with because of those great may :... .
like Delft be successful in helping not : only and retail sales.:This project iss needed to
good partners that.::will...:help. us,
wholepork developunderstanding g and create aware -
Blue and 100 Mile Marketing Inc., he said, Willowgrove Hill, but the
• "'They -. . . g . :. „ � ness of the availability: of healthy pork in
aware -
adding, , "i'he � onto bringing the small said Ho •
that The marketingis funded, under Ontario and to support: the long-term y sus -
tastes
farmer with - good nutritional product program
tastes like Willowgrove Hill, across:. the four-year, $12 million Ontario Market tainability of the producers.
From page 5
"We are trying to get our message out
with respect to the best practices we are
using as well as the quality of the pork and
the enhanced nutritional value of our pork
with the DHA and EPA Omega-3 and
organic Selenium and it is raised without
antibiotics or growth hormones," said
Holland.
"We have healthy pork, so you can actu-
ally have healthy bacon and healthy wean-
ers, which seems like . an oxymoron but the
food not only tastes good but it's good for
you," he said. •
Holland said Willowgrove Hill's objec-
tives are to develop and build new mailcet
opportunities for not only Willowgrove Hill
but all Ontario pork producers in collabora-
tion with many partners.
"We have. great working relationships
with companies like Grand Valley Fortifiers
and Delft Blue. We want to expand the
retail and food service market opportunities.
We are trying to create a healthy image of
pork, not only for the Willowgrove. Hill
brand. Ontario pork producers are some of
the best producers in the world," said
Holland.
"Paul has introduced and is expanding,
what I thunk, are some of the best practices
for the hog industry in the farrow to finish
process and this is unin the market -
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