HomeMy WebLinkAboutHuron Expositor, 2009-12-02, Page 8Page 8 The Huron Expositor • December 2, 2009
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News
A Channel asks Huron
County council for support
The A Channel wants to be saved.
That message was delivered to Hu-
ron County's Nov. 10 committee -of -
the -whole session via Don Mumford,
the broadcaster's vice-president and
general manager.
At issue, said Mumford, is the cur-
rent battle between broadcasters and
satellite and cable providers since
broadcasters are seeking to collect a
fee for local programming.
In a nutshell, said Mumford, that
desire is at the root of an ongoing
public -relations campaign between
satellite providers and corporate -
owned TV stations that say they
need more money if smaller broad-
cast stations are to stay in business.
Mumford, who was on hand at the
behest of county councillors Neil Vin-
cent (North Huron) and Deb Shew-
felt (Goderich), who are on record
as supporting small broadcasters,
said the goal is to lobby for as much
grassroots -based support as possible
in order to get a better reception
when broadcasters appear before
the Canadian Radio -television and
Telecommunications Commission to
plead for a complete overhaul to the
30 -year-old Canadian Bro7dcasting
Act.
Mumford reported that Wingham-
based CKNX TV ceased as an entity
in a conventional sense on Sept. 1,
2009, when its present-day owner,
CTV/Globemedia, did not renew its
licence.
Still, said Mumford, Huron Coun-
ty continues to be covered by the A
Channel's Wingham-based Scott
Miller.
As it stands, said Mumford, CKNX
TV is a rebroadcast transmitter of
CFPL of London.
"We're dealing with a legacy sta-
tion," said Mumford of CKNX, noting
the Cruickshank family started the
well -loved broadcaster in 1955.
Nonetheless, he said, by present-
day standards, the TV station likely
should've closed 30 years ago since it
was not carrying its weight in adver-
tising dollars. Still, said Mumford,
the station's successive parent com -
panies opted to subsidize the station
through national revenue.
But, now that advertising dollars
are down due to a rough economy
and broadcasters are unable to col-
lect fees for service by direct -to -home
satellite services (Shaw and Bell
Expressvu), there is a distinct pos-
sibility that Canada will lose all of
its small and medium-size news sta-
tions.
"The CRTC doesn't compel car-
riage of local news," noted Mumford
of rules for satellite providers, add-
ing cable companies are expected
to carry local news but they are not
compelled to pay for it.
He added that if the CRTC is un-
willing to correct the present-day
business model, 10 of CTV's 11 sta-
tions will likely close.
"We're asking for that to change,"
said Mumford.
In essence, added Mumford, the
state of the industry is so dire that
company reps are lobbying to bring
the issue to a head.
Without change, said Mumford,
this region could see its London and
Kitchener news broadcasts shut
down so that the only available news
would hail from Toronto.
During a question -and -answer ses-
sion, Coun. John Bezaire (Central
Huron) wondered whether county
council's support for the A Channel
would result in a commitment to
bring back CKNX TV and local cov-
erage.
While acknowledging A Channel
staff hasn't had that discussion yet,
Mumford acknowledged that Huron
County coverage has fallen to 90
minutes a week from its previous 15 -
hour commitment.
Yet, said Mumford, CFPL news is
the best -watched show in London.
"At the end of the day, the company
has to make a profit and that's the
bottom line," he said.
Coun. Vincent said former CRTC
chairman Harry Boyle, who hailed
from Huron County, "would be roll-
ing over in his grave" about the state
of the industry.
Vincent added local news is crucial
to communities for things like late -
breaking reports and emergency
alerts.
Warden Ken Oke said the broad-
caster is guilty of long neglecting
local people. He added that urban
newspapers have also been lacking
in local coverage and so much so that
people no longer see the value of sub-
scribing to city papers.
Oke added he has been disappoint-
ed by CFPL's election -night coverage
when it comes to Huron County.
"Why can't you donate a few min-
utes to rural Ontario?" he asked.
Mumford says while municipal
election coverage is not the greatest
for surrounding rural communities,
provincial and federal election night
coverage is comprehensive.
"We do as much local as we possible
can."