Huron Expositor, 2007-06-06, Page 15The Huron Expositor • June 6, 2007 Page 15
News
Quebecor Media launches new online classified site
Y.J. liarston
With 20 million potential customers
across the country, classifiedextra.ca is a
powerful recipe for success.
Launched today nationwide, classi-
fiedextra.ca combines the reach of one of
Canada's largest daily and community
newspaper publishers, Quebecor Media,
with one of the country's largest online
properties, Canoe.ca. Furthermore, clas-
sifiedextra.ca will extend its reach
through a distribution agreement with
Sympatico.MSN.ca, home of world-class
services such as Hotmail and MSN
Messenger.
The result is the biggest and most
powerful classified advertising network
in Canada.
"No other organization can offer this
scope of newspapers, online presence
and integration to reach so many buy-
ers," said Stefan St -Laurent, Canoe's
general manager for classifieds.
Simply put, classifiedextra.ca is a new
integrated advertising network that
allows sellers to reach more than 20 mil-
lion potential buyers and allows con-
sumers to find goods and services they
need, be it close to home or across the
country.
"classifiedextra.ca builds on the
strengths of the Canoe Network, our
Sun dailies in Toronto, Ottawa,
Winnipeg, Edmonton and Calgary, as
well as the London Free Press, our free
dailies, community newspapers and,
through the partnership with
Sympatico/MSN, an enhanced online
reach," said Bruno Peloquin, Quebecor
Media's senior vice-president of strategic
development and customer relations.
Rich in features, classifiedextra.ca
offers:
— Cost effectiveness;
— The largest reach of any classified
advertising service in Canada; -�
— A unique integration of daily and
community newspapers and powerful
online networks;
— A simple and effective keyword
search feature with the ability to find
desired products close to home or across
the nation;
— A user-friendly online design.
'The classifiedextra.ca network builds
on the power of convergence to combine
traditional print and online services in
ways that generate benefits for both sell -
Aaron Jacklin photo
Sea/orth Communfty Yard Sale Linda Van Kooten of Stratford visits the sale held
at Jack and Marie Muir's home. Van Kooten comes to the sale every year. By 11
a.m., the most expensive thing she'd purchased was an $8 rhubarb custard pie.
ers and buyers," said Peloquin.
"Online listings are included whenever
an advertiser purchases a classified ad in
any of the Sun Media daily papers or
community publications across the coun-
try, extending the reach for advertisers
as never before."
Advertisers get the benefit of their ads
being seen by more customers across the
country than with any other service —
and at a competitive price.
Consumers, meanwhile, get the bene-
fit of a user-friendly, online service that
helps them find what they're looking for,
no matter where they live.
"The huge inventory of classified
advertisements in print and online and
the ability to locate products with a key-
word search are among the powerful fea-
tures that make classifiedextra.ca a dis-
tinctive product," said St -Laurent.
`This applies whether consumers are
connecting through the major Canoe and
Sympatico.MSN.ca networks or via the
website of a daily newspaper or a com-
munity publication.
"The user experience and the look and
feel of the websites will be the same,
adding value to the classifiedextra.ca
brand as a source of solutions for con-
sumers and greater effectiveness for
advertisers."
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