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Home My WebLink AboutHuron Expositor, 1999-10-27, Page 8S -THE HURON EXPOSITOR, Octob.r 27, 1999 Correspondents Seniors saluted at Seaforth banquet A gala evening of dining and entertainment was enjoyed last Wednesday as Seaforth celebrated the International Year of Older Persons with a "Salute To . Seniors." Close to 150 seniors, their families and friends arrived at a beautifully -decorated Seaforth and District Community Centres.to the strains of bagpipe music provided by Glen McGregor and Jimmy. Campbell. Lee Paul, m.c. for the evening welcomed e4eryone and introduced the Colour , Party from the Legion • Branch #156 to march'on the colours. Tracy Gerber led everyone in the singing of "O Canada". and "Grace." A delicious , roast beef and champagne dinner was served by approximately 30 volunteers comprised of staff, support staff and clergy of Seaforth Manor who acted as the co- ordinating committee -for this community event. A song written especially for this special evening by Anne Leeper was sung by Tracy Gerber to the music of Dvorak from Rusalka's "Song to the Moon." Anne also accompanied Tracy on the piano. Providing dinner music for the evening were Dr. Carotin Shepherd and Anne Leeper, 'The Classic Tappers" from - London. "The Paul Bros. and .Shirley" and the "Audibly Awesome" barbershop quartet provided a first-class entertainment program for ' the audience. The evening concluded with'the announcing of the winners of over 30 door prizes. donated by local businesses and drawn by Dr. Woldnik. Funding for this memorable evening was provided by the provincial government as well as local councils. service clubs, businesses and individuals. Grant helps The Huron Perth Prevention of Falls in Seniors Partnership is pleased to announce that the federal and provincial governments have provided the Huron County area with a grant for the International Year of the Older. Person. . A.speciallaunching for • local activities is scheduled for Nov..2 at McKay Centre in Goderich. The grant titled "Celebrating and Enhancing Our"Seniors' Independence. in Huron and Perth Counties" wasrput together by a • partnership of community seniors and members of the Huron Perth Injury Prevention Committee. which recognized that falls in seniors present one of the greatest risks to loss of seniors' independence. In Huron and Perth counties, the injury admission rates from falls for persons 65 years and older have been consistently. higher than the rest of Southwest .Ontario and the, province. When seniors lose their independence. the costs to society are great as seniors make significant ' contributions to their. families and to their communities. Mobile seniors are more able to contribute their knowledge. insight. time. talent and energy. Senior volunteers will take part in humourous and thought-provoking skits -called "Please help me. I'm falling," developed from a New Horizons grant in the Grey -Bruce area to illustrate positive changes that can be made to create a safer environment. Local talent Eric Turner and Margot Laberge•H II from the Livery have conttbuted their time to work on the production. Over the next few months. facilitators will be trained to take part in two exercise programs. The "Steady as you go" program rt will start i later this winter. t is 'for more active seniors and it includes a home safety checklist. Led by volunteer senior facilitators, it is a federal program which Brett iewltt photos Salute to Seniors Above, lee Paul and his brother Gerald Paul,sing a song about outer space while.below, an appreciative audience, including from left Orvatl Storey Gerold Storey and lila Storey, laughs and applauds at the Salute to Seniors banquet held Iasi Wednesday of the Seaforth and District Community Centres to celebrate the International Year of the_ Older Person. The event was organized by the Seaforth Manor. . seniors prevent injuries promotes exercise because many falls in seniors are related to lack of leg strength and balance. - There is also a Home Support Exercise program through Community Care Access for frail seniors. To attend other bookings: contact Town and Country • Support Services for the regular Dining for Seniors in from falls Clinton. N. 1(i. The troupe will also perform at the Huron -Addiction Service Workshop at Maitland Golt and Country 'Club on Nov 19. We were there... We zvere there... last October to document a milestone in the lives of a Seaforth couple. They were honoured by the- Huron County Children's Aid Society for being foster parents for 40 years. The Huron* Expositor,. covering our community since 1860. "Your Community Newspaper" 100 Main St. Seaforth 527-0240 Premier Internet Services... SIGN UP TODAY! 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' Positioning is the most important.thulg your adver- tising -can do and every ad - you •place works at estab- fishing your.positioning.in the marketplace. -The • - learning process for humarr beings is constant spaced repetition. As your name. logo and. product range gets stuck -,1n their face over and over again you become positioned through constant spaced, repetition. We sometimes call it 'top of mind recognition." . For • example if 1. said "lumber' - - to one hundred people.. • according to market stud- ies, eighty-three of them would say Beaver Lumber. That means Beaver Lumber has 83% top of • mind recognition. Beaver • is the first place they think of when they need (umber. That makes the customer predisposed to go there . first. That gives Beaver an advantage and the opportu, nity to get the sale. Every business must strive to gain top of mind recogni- tion. There are only three ways to get positioned. One is through advertising, - which is the quickest way. rye second way is through ''outh. people talk- • ^c ' _ ::her people about your c:s ness. That takes a iitve longer but many tetteve t -is the -best -way tn- get positioned. .The third • way to get positioned is • through a highly visible • location (Three most ;•,portant tf ngs in retail are lccation, location. loca- tion..) The human brain. 'remembers what is stuck in: • front of .t over and over .. again and it remembers 'firsts. Name for me the `first man to fly solo across the Atlantic. the first man to climb Mount Everest.. or the first man to walk on the • 'moon. ,You can remember . Inose. can't you? Well. I don't need them. .1 have them positioned in my mind as well. What• I need from you s:who did those things second? And you answer, Who cares' which is • exactly the point. You must. be the first thing.the con .sumer thinks of when they have a need for yljur prod- uct or service. •That's the . sweet spot. That is the • money spot. The single most important advantage • of advertising is its ability, through the process of con• • stant spaced repetition, to position. In business it isn't about hoW you play the game; it is about being the first one the consumer wants to play with. The Business Doctor is available for annual meet- ings & sales conventions.