Huron Expositor, 1999-09-15, Page 85 -TME HURON EXPOSITOR, S.pte bor 15, 1991--
Sports
Seaforth
hockey
players
move into
Junior B
•
Hockey season has started with a few
shuffles and placements of local players
taking on Junior B hockey action.
Adam Leonhard[ and Marc Glanville, who
both played Midget and, Jr. D hockey here.
have gone to the St. Marys Lincolns.
*es Vick of Seaforth and Al Larivee of
Dublin have joined the Stratford Cullitons.
Larivee joined after playing Junior B in
Owen Sound and Jr. C in New Hamburg
• while Vick joins after playing with
Listowel's Junior B team and then New
Hamburg.
Scott Henderson returns to the Listowel
Cyclones for his second year while Derek
Nesbitt retums for his second with the Sarnia
Steeplejacks.
Local hockey legends Dave McLIvapin and
Mike Watt are also back in action thif week.
Switerzland's hockey season began on
Sunday, where McLlwain plays and Watt had
two goals and an assist in intersquad action
with the Islanders before last Saturday'.
exhibition game against Pittsburgh.
Lawn bowlers plan fowl event.
The August potluck supper
was held at the Seaforth Lawn
Bowling Club on Aug. 31.
Betty Hulley welcomed the
guests and George Ribeu led
+n grace. •
Twenty-four members and
associates were present.
Winners of euchre were:
High scores. Helen McKenzie
-and Bessie Boyd: lone hands.
Marjorie Rock. and Gordon
Murray: consolation. Isabelle
Hunt and Phillip Thomas.
This month's potluckand
social will be Sept. 28 with
hostesses Helen McKenzie.
Bessie. Boyd and Marion
Gordon. •
_ The ; Seaforth Legion
sponsored tournament was
held on Sept. 5' with 10 greens
in plass' -
��'inners were 1st. Bob and
Jean Chr»t+e of W}'illowdale:
s. 2nd.. Jack and Audrey
McDonald of Lucknow; third.
Larry' McLellan and Ruth
McKay of the Si: Marys
Club.. 4th. Erich Matzold and
Jean,Lunn of Seaforth. 5th.
.Lionel and Wilma Young of
-Southampton: 6th. Jack and
Marie Muirof .Seaforth:
consolation prize. Thelma
Coombs and Cathering Van
Doornik.
Bowling at :Mitchell mixed
or ladies pairs saw Carol
Carter of Seaforth and Shirley
Schmidt of Goderich win 3rd.
place. In 4th place were Jim
. Stotts. and `Eileen Adamson
while Erich and Joyce
Matzold were 5th.
At Lucknow's M and M
double draw on Labour Day,
Jack Muir and Bob Doig took
2nd prize, Fred Tilley and
Erich Matzold 3rd and Jim
Stotts and Neil Beuerman
were high two -game winners.
At the Stratford mixed pairs
Sept. 7th, Jim Stotts and
Eileen Adamson were two -
game• winners. -
. At Hanover men's trebles
-Tom Phillips. Lee Ryan and
Dave Wicks won three games
and 2nd prize. _
Jim Stotts and • Marg
Ungarian were three -game
winners at Brussels last
Thursday taking 3rd prize.
while Jack and Marie Muir
were 5th.
Saturday saw eight Seaforth
bowlers attend the Clinton
'mixed jitney as guests of the -
Clinton Lawn Bowling Club.
Fust place for the afternoon
went to Bill Taylor, Clinton
and Mary Finlayson.
Seaforth. Erich Matzold,
Seaforth and Hilda Veenstra.
Clinton won 4th place with
5th to Fred 'Tilley. Seaforth
and Ian Thompson of Clinton.
'Fred Tilley gave courtesy
remarks to the Clinton Club
.for a fun afternoon of
bowling. •
• Bowling; in Sarnia on
Sunday. Erich Matzold and
Fred and Betty Tilley placed
8th in the Machan (Snowball)'
tournament.
Sept. '19 will see full greens
1 at the Seaforth Lawn Bowling
Club in the annual, fowl
tournament.
NOTICE '
Township of Tuckersmith
Please be advised that the second regular
meeting of the Council of the Township of
Tuckersmith for: the month of September
has been cancelled due to the Plowing
Match within the County of Huron.
' I1
The next regular scheduled meeting
will be held on October 5th, 1999
J.R. McLachlan,
Clerk -Treasurer
519-527-1997
Susan Hundertmark photo
Golfing the United Way
, Brad Maddigan, of.Egmoridville, gets'ready to tee off on the
16th hole at the Seaforth Golf and Country Club on Saturday
where golfers could make a $5 donation to the United Way.
,
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1999
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•
Straight Talk From
THE
BUSINESS
r‘
A Picture Is Worth A
Few Bucks More
Eighty percent of consumers
say they prefer well-known
brands. When asked why. the
major reason cited is
"Becaute I am familiar with
them:" .
One of the purposes of
advertising is to create •
awareness in the consumerts
mind. That awareness is
designed to create a prefer-
ence for you and your prod-
ucts over your competition.
Creating that preference is a
function of constant spaced
repetitive advertising.
Constant spaced repetition is
the human learning system.
If you want someone to
learn something you must
give it to him or her over' •
and over again. This•is the
main reason most advertis-
ing people will try to sell
you on the idea of constant
spaced repetitive 'hits'. But
constant spaced repetitive
hits goes beyond teaching
people about your product. It
goes directly to how people
feel about you and your
products. Research has
proven that a positive feeling
in dealing with a business is
directly related to the num-
ber of times the consumer
has seen their advertising.
People buy that which is
familiar to them. If they
have seen your ad over and
over they come to believe
they know your business. If
your picture is in every ad
they come to believe they
know you. If they perceive
they know you and they feel
positive toward you as a
result of your advertising
they will buy from you. The
bottom line here is that peo•
-
ple buy from people they'
know or think they know.
Some of you are undoubted-
ly. getting a little squeamish
at this point. Put my picture
in my advertising? Not Me!)
1 understand. Mother taught
you that modesty is a virtue.
If she was talking about
business people she lied. The
real truism for business peo-
ple is that modesty is a high-
ly over -rated virtue.
Between nine and five you
are an actor on a stage. You
are there to play a part and
.that part includes getting the
highest level orreco`gnition
possible. Take a look around.
The more money a person
makes the higher their public
recognition Does that mean
'their public recognition
comes from the fact that
they make lots of money?
No. Their earnings come •
from an eves -heightening
public recognition factor.
The more people who know
you, or think they know you.
the greater will be your earn-
ings.
Positioning yourself effec-
tively in the consumer's
'mind is not about reality. It
is about perceptions and per-
ceptions come from constant
spaced repetition. •
Familiarity doesn't breed
contempt. Familiarity breed,
increased sales.
The Business Doctor is
available for annual meet-
ings & sales conventions.