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HomeMy WebLinkAboutThe Huron Expositor, 1998-03-18, Page 25Farm Progress '98 - Page 9 Cowboys, cowgirls come from across Dairy farmers hope youlwill "Drink milk. Love life. Ontario, and the spectators follow (NC)—Dairy Farmers of Ontario (DFO) invests a lot of • from page 8 While there are two shows, one each day, the overall winners are decided on Aug. 30 by looking at the highest scores from both days. Those winners accumulate prize fora money and points, working spot in the ORA finals at the end of the season and toward the Dodge Truck Series which wraps up at an A -K rodeo, prior to the ORA finals. Cowboys and cowgirls come from across Ontario, Quebec and parts of the United States travel across Ontario to the rodeo sites to compete, often travelling to rodeos in two different communities in one weekend. And with more and more cow- boys are coming more and more spectators who are discovering the Ontario circuit. Foster said she runs into people at rodeos who are fans of the events they watch on television, but weren't aware there was an Ontario circuit. Foster said part of what is adding to the success of rodeos is the work committees perform in individual towns. They make it a family event with activities throughout the weekend. dance. Sunday, the committee is plan- ning games for children in addition to the regular rodeo. Events will also run in a period called "the slack" in which more cowboys and cowgirls compete. out- side the regular show times since there are too many competitors to tit in the two, main events. One of the events with the largest number of participants is the team roping with more than 65 teams in the associa- tion. Teresa Hoist, committee member, had decided it was time Lucknow proved it could be a rodeo town and started talking about it around the town. Since the idea was first pitched, Hoist has become more encouraged about the event. Calls have come daily with people interested in the stampede. She hopes Lucknow will he placed in the limelight that week- end. The rodeo is a family activity In Lucknow, the weekend's activ- ities begin with a cowboy breakfast at the Legion where residents and visitors will have a chance to meet some of the cowboys and cowgirls. Following breakfast will be a parade to the rodeo site, about three kilometres east of Lucknow on Highway 86 at Ab Murray's farm. The first rodeo on Saturday will be followed by a beef barbecue and Secause Stories Arid Stumps Come Irk All Sizes, Zoo. For every job. For everyytrail. For every rock, stump and rut, there's an Arctic Cat ATV with your name on it. Introducing our full line of new ATVs. From the all-ncw 300 2x4 and 4x4, to the powerful new 500 4x4. Arctic Cat ATVs feature everything you look for, including exclusive suspension systems and superior ground clearance. Eager to learn more? We're eager to show you. Come in today. ARCTIC CAT' A WHOLE DI7/i7ItNT ANIJSAL' 1998 DEMOS 300 2x4 - '4895.° 454 4x4 - $6995°° effort informing consumers about the value of milk and . you should see some new approaches as the current pro- gram has moved into a new phase. Continuing the same "Drink Milk. Love Life." call to action, it has added print and new transit advertisements, and an information brochure. "Drink Milk. Love Life." launched last February, includes television commercials featuring a lively musi- cal score, borrowed from Beethoven's powerful Ode to Joy. Other media have included billboards, transit and dairy case banners. New transit ads appeared in August. The print cam- paign debuted in September consumer magazines. Six different ads feature everyday foods—such as pancakes, sandwiches and shepherd's pie—that consumers associ- ate with drinking milk. Captions beneath appealing pho- tographs of the meals stress that a glass of milk can pro- vide 45 per cent of an adult's daily calcium requirement. Another part of the campaign provides key messages on milk's nutritional benefits for the whole family. DFO is distributing more than one million copies of a new booklet in supermarkets and as inserts in the magazines Today's Parent, Reader's Digest and Toronto Life. The booklet's cover, featuring the cow -spotted con- ductor from the television commercial, points out milk's nutritional benefits for children and adults. Inside it pro- vides recipes and further nutritional information. The back page has a "milk energy calcium counter". It shows the daily calcium requirement for males and females by age group and the number of glasses of milk they should drink to achieve it. Built t0 last. 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