HomeMy WebLinkAboutThe Huron Expositor, 1997-04-30, Page 5PERENNIALS
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Expositor exploiting athletes by selling ads
Dear Editor:
I must write. to tell you how
disgusted 1 am that every
time Seaforth aloe athletes
bring home a provincial,
national or world title, The
Expositor exploits these ath-
letes by selling advertising
spots to accompany the sto-
ries and pictures abort Were
,athletes' achievements.
1 ayes already disgusted by
this when you did it repcatod-
ly when Lloyd Eisler and
Isabelle Brasseur won Weir
national and international
titles and again when Boyd
• Devereaux scored the win-
ning goal at the Junior
Hockey Championship. But
recently you ran the picture
and story of the Seaforth
girls' !ingrate team who won
the provincial championship
on the back page of the front
section to accommodate the
advertising spots that you had
sold to accompany this story
and picture.
1 have worked as an editor
and a reporter for several
community newspapers in
Huron and Bruce counties. I
understand that advertising is
necessary to publish a viable
community newspaper but
1 draw the line at crassly
exploiting our young .athletes
to make money for The
Er isitor and Bowes
Publishing.
1 am disappointed that the
nngette team's achievement
did not make the front page
of the newspaper except for
aaeation in the billboard at
the top of the page. And why
didn't the story and picture
run on the front page?
Because you wanted to run
the advertising spots with
them and The Expositor
wouldn't dream of running
these ad spots with our ath-
letes' achievements on the
front page. So the story and
picture of the ringette team's
achievement get bumped tt'
the back page of the section
to accommodate the ad .spots.
Those of us in the newspa-
per business know that the
back page of the front section
is as well read as the front
page. But that doesn't erase
the disappointment when
young athletes' achievements
deserve front-page recogni-
tion and they don't get their
moment to shine -on the front
Catholic leaders stopped
speaking Latin 35 years ago
CONTINUED from page 4
large. whether at the local
Food Bank. the St. Vincent
• de Paul Society, the Food
Grains Project. or coaching a
:.ports team.
He would find out that our
leaders stopped "speaking
Latin". to us .35 years ago. and
must now can be found
working v,ith the people in
their communities in many
worthwhile projects. trying to
bring about a better society.
We might be considered
"dangerous and very weird"
onto if one were tt) be given.
and to accept. the gift of faith
in this denomination. -because
then one might have. to
change•their thinking -and
lifestyle.
---..*-14"11""moung
We wish to draw your attention
to the following In our current
75 YEARS GiANT SPRING
SALE -FINAL WEEK' flyer.
Page 4 - Item 11, Mono
Line, 78-.3765X. Copy
reads: 6 to 40 Ib. test.
Should read: 6 to 12 Ib.
test
Page 14 . Garnet
Sandpaper. 54-2114X.
Copy reads: Pkg. of 4 or 5.
Should read Pkg. of 3. 4
5. '
Page 23 - Cellular phone
accessories. Copy reads
Save 25 to 40%. Should
read: Save 24-40%.
We sincerely regret any
inconvenience we may have
caused you.
cnote 318-97 All Zones
t
t
'eV
l,1►
fAt
Ii
Sate $1.696.
12 For 518.95
1 Gal. Pots
Reg. S4.95, -
Sale 53.79
Bring in your planter and
We'll custom plant them
and keep then! until May
I5th to give them a head
stun for Spring!
.t
It
•
Special Prices In Effect
Until Closing May 71h
HOURS'
Mon. - Fri. 8-8, Sat. 8-5
Sunday 1:30-5
(519) 565-2122
Steckkt
HURof RIDG TA :c
n
1173
i
Follow our signs • 11/2 mites west.
then 31/2 miles north of Zurich
or
East opt Hwy. 21 South of hayfield
at Stanley Sideroed 15
then take let right
ta
rl'14t
As a human being strug-
gling.to be a good Catholic.
in an increasingly hostile and
non -supportive society. 1 am
rather sick and tired of the
abuse we constantly take in
the media at large. Too bad
we have to stand up fur our-
selves even in our own home
town.
Sincerely
Mary C. Ryan
AKEY BROS.
PAINTING &
DRYWALL
• quality wurknkit shih
' tree est+males
• written guarantee
Call Dave 527-2397
page because the newspa-
per's management wants to
make money by selling
advertising spots to accompa-
ny their story and pictures.
The same week the
Seaforth ringette team won
the provincial title a Mitchell
team came second. The
Mitchell Advocate ran their
pictures and story on the
front page. They did not sell
advertising spots to accompa-
ny the story and pictures. 1t
was news and it ran as • news
on the front '.page. The
Advocate is not in the habit
of exploiting its hometown
athletes as the Expositor
does. They don't require that
ads be sold to run a story and
picture of Mitchell athletes'
achievements.
1 wonder why it is that the
Expositor's advertisers con-
tinue to participate in this
exploitation of the area's ath-
letes. 1. for one. think their
money would be better spent
on a donation to the ringette
teams. or the athletes
involved World -calibre ath-
letes such as Lloyd Eisler.
Spending goes up
Economists are optimistic
about the 'most recent spend-
ing figures released last
week, which were far better
than forecast and show con-
sumers and businesses spent
a seasonally -adjusted. 523 -
billion in February,. up it lull
three per cent from the month
before.
it was the biggest single -
month sales gain'in almost
six years.
Isabelle Brnaaaur and:Boyd
Devereaux do not achieve
their wortdttitles without
someone paying Out money
to sgpport their training.
When has the 'Expositor.
Bowes Publishing or the
Expositor's previous owner.
Signal -Star Pttblithitltg, ever
contributed to the training
costs of any of these athletes?
Yet they do not hesitate to
line their pockets with adver-
tising dollars solicited every •
time these athletes win a title
or championship.
Shame un the Expositor. 1
think it is time that you run
athlete's achievements as
news and stop exploiting the
athletes by insisting that
these stories must be accom-
panied by advertising spots to
generate revenue for the
Expositor.
Sincerely,
Sharon Dietz
Kitchener
MAL ACOLIK
GR
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