HomeMy WebLinkAboutThe Huron Expositor, 1997-02-19, Page 23VViUiam Mason of Exeter is one of many -area photographers to incorporate computer technoglogy into
wedding photography. The technology is -gaming by leaps and bounds
Computer technology is
now part of photography
EXEbTSR —Witham Mason Photography in Exeter is
betting the techno)ogieal age is going to give him an
edge in the business world. _
Early indications are the Seager is paying off.
As a means of hedging his bet, Bill Mason, a 17 -year
veteran of the wedding photography business, has
added a Macintosh computer and-Adobe=Pbotoshop
software to his arsenal. '
With it, he now offers customers an extra dimension
to their cherished wedding memories. And just as
importantly, it comes at a cast that's affordable.
With the new computer- imaging that Mason.offers
through his studio, he is not only able to correct
imperfections in the traditional photo, he is able to
dress up the standard shot in ways that weren't
conceived of 20 years ago and were astronomically
expensive 10 years ago.
-This has been ddne forever, but it wns dune in the
darkroom," he said. explaining the process added time
and money.
"The technique has been around for 10 years, but it',
%wine along -way. it's gaining in leaps and bounds as
we speak."
The program Mason is running allows him to
manipulate a photo right on the computer screen.
With this technique he can open eyes. remove glare
or even replace an entire background. The possibilities
seem endless, extending as far as the imagination.
"We can do weird and .wonderful things. We can
even restore photos," he explained.
Technology has come so far the quality is impeccable
and the time required is negligible. And he'has all the
equipment on site. •
Mason is using the new tool not only to offer new
choices to his customers, but also to promote his
business through professional and eye-catching flyers,
and in di -yawing up new products, some as simple as
hockey cards for the local minor association.
"There are no limits now," he said. "it's whatever.
you can dream up."
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