The Huron Expositor, 1995-02-22, Page 22PAGE 6C -Wednesday, February 22, 1995
London
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From Page 5C
first time buyer who is in the
market."
Rings can be purchased in
just about every price range,
and Anstett said, "The most
important thing is to buy as
nice a ring as you can at the
time.
"Quality of the product is
very important. It doesn't
matter what the price range
is, but the quality is
important no matter what
(price) level."
Adding that this is a long-
time purchase, Anstett
stated, "A beautiful ring is
something to be worn and
enjoyed for many years," and
therefore it is important to
choose wisely.
He also noted that choosing
wisely includes choosing a
jeweller wisely. He stated
that those in the market for
an engagement ring should
"absolutely" go to a trained
gemologist, who has
documented training to prove
they are certified
gemologists.
An expert in
the field, he
said, should
be able to
explain to a
client .the
qualities of
the diamond,
as well as
visually
demonstrating
them.
QUALITY
AND VALUE
purchase of a diamond
engagement ring, shoppers
will want to know just how
the value of a diamond is
determined. According to
information provided by the
American Gem Society
(AGS), diamonds are graded
for cutting, color, clarity and
carat weight.
"These are
referred to in
the diamond
industry as the
Four Cs. With
the help of a
trained eye and
scientific
equipment the
jeweller can
make the
necessary
measurements
a n d
estimations
that provide
off the diamond's inner
surfaces and be reflected
back out through the table
and be reflected back out
through the table and crown.
If a diamond is poorly cut,
light leaks out the bottom,
leaving the gem dull and
lifeless," the pamphlet reads.
T h e
The diamond
which is cut to
ideal proportions
allows the
maximum balance
of fire and
brilliancy to be
seen.
the basis for diamond value,"
the information pamphlet
reads.
Cutting, the AGS writes, is
the top consideration in a
diamond's value, as this has
a strong influence on the
interaction of
light with the
diamond.
"The diamond
which is cut to
ideal
proportions
allows the
maximum
balance of fire
and brilliancy
to be seen
when the gem is viewed from
the top. Light should bounce
If a diamond is
poorly cut, light
leaks out the
bottom, leaving
the gem dull and
lifeless
When deciding
on the
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EXETER
second C is
color. The
pamphlet
stated, "In
today's dia-
mond market
body color has
the greatest
influence on
value. Most
diamonds
have some
degree of yel-
low, brown or
grey, even if
this appears
as only a tinge of color. The
well-trained American Gem
Society jeweller can see these
slight nuances although most
people can only notice large
color discrepancies."
The third C used in judging
a diamond's value is clarity,
The AGS writes: "Clarity is.
the term used to describe the
presence or absence of
internal and external marks.
The top clarity is complete
absence of surface blemishes
or inclusions at 10 -power
magnification.
Characteristics that are
clearly visible, that interfere
with the passage of light or
that reduce durability are
weighted most heavily."
The final consideration in a
diamond's value, and the one
that is probably most
recognized by the average
shopper, is carat weight.
"Carat weight is the least
important factor in
determining the value of a
diamond. The only intrinsic
value it adds is a higher per
carat price for rarer sizes.
For this reason, a one -carat
diamond will be worth more
than twice the value of a
half -carat stone, all other
factors being equal. However,
a one -carat stone which
grades poorly in cutting,
color and clarity may easily
have a lower value for the
entire stone than a very fine
quality half -carat stone."
TRUST
Those making a purchase
as important as a diamond
engagement ring should be
made aware of the diamond's
qualities, and therefore,
Anstett stated, "Knowing and
'dealing with a reputable firm
is important. It is a matter of
trust."