HomeMy WebLinkAboutThe Huron Expositor, 1994-06-08, Page 40V.
Page 22 - Taking Care of Business. Wednesday. June 8. 1994
Hart's stresses service for car buyers
Service. It's the philosophy of
business in the 1990's. It's also the
philosophy behind Hart Ford Mer-
cury, according to owner John Hart.
"The industry as a whole is
becoming much more service -
friendly," he said. "The dealer is
going to have to go the extra mile
to give customer service."
Mr. Hart purchased the dealership
from Gerald Groothuis in January
of 1985 and says the automobile
industry has been changing ever
since.
Computerization has become an
integral part of the automobile
industry and Hart's service depart-
ment has been working hard to
keep pace with the technological
advancements. Mechanics are sent
to school several times a year to
become updated on changes and
new technology.
Direct computer link -ups with
Ford help increase the speed and
flow of information.
In late 1993 another dimension to
41r. the business was added when Hart
Ford Mercury Used Cars was cre-
ated with Len Teatero as president.
"It allows us to carry more
vehicles and have a better selec-
tion," said John, adding that Len
has the same service-oriented phil-
osophy Hart's has always main-
tained.
Four years ago Hart Ford -Mer -
,10
SERVICE, SERVICE, SERVICE - Hart Ford Mercury is committed to serving customers long after they
have driven their car out of the lot.
cury moved to its impressive new
highway location which provides
great exposure for the business.
Although the location changed, the
emphasis on service did not,
according to John.
Hart's service includes providing
loaner cars and helping meet the
needs of customers.
"We have to do everything we
can for the customer," he said.
Customers are more knowledge-
able and expect the dealer and staff
to provide top-quality service.
One of the important features
sought by today's intelligent con-
sumer is safety.
"Safety features on vehicles are
becoming more and more strin-
gent," said Mr. Hart.
There is now roadside assistance
for all new cars. Other changes to
the automobile industry include
more fuel-efficient cars. Cash back
rebates and low interest rates have
made the industry much more com-
petitive and to the buyer's advan-
tage.
The owner of the local car outlet
praises Ford for building world-
class cars which are setting trends
in the industry. Ford has pioneered
aerodynamic styling which has
changed the face of the automobile
industry.
The local business is also sensi-
tive to environmental needs with
the latest technology to recycle
coolant from air conditioners.
Almost everything is recycled at the
business from radiators to batteries
to oil to anti -freeze to air filters to
tires.
"Nothing goes to the dump any
more," said Len Teatero, president
of Hart Ford -Mercury Used Cars.
Hart's is a Seaforth business
which is showing substantial
growth. In the past five years the
business has almost doubled in the
size of staff, now employing 13
people.
Customers at the Seaforth auto-
mobile outlet are drawn to the less -
aggressive sales style of a small-
town enterprise.
"We try to take that anxiety out
of purchasing a new or used
vehicle," said owner John Hart.
"We like to stand by our name, 'the
friendly dealer.'"
Hart Ford -Mercury is a three -time
winner of the Ford Distinguished
Dealer Award.
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