HomeMy WebLinkAboutThe Huron Expositor, 1994-01-12, Page 3competitor's advantage, they can
know what their barriers are and
develop a planned response to those
barriers," said Leeming.
Entrepreneurs have to • look at
trends and markets, think about
creating their business name or
slogan, decide how much they have
to advertise, and whether they're
going to be a sole proprietor or
enter a partnership for their new
business.
The list of questions goes on.
Leeming recommends anyone think-
ing of starting up their own busi-
ness should talk to an accountant
about financial matters.
She also recommends talking to
someone already in the business
you're interested in (perhaps not
someone in your same area), if you
don't have any prior experience in
that area.
Huron Business
Centre grand
opening on Jan. 20
The Huron Community Futures
Corporation, the Huron Business
Development Corporation and the
County of Huron are pleased to
announce the Official Grand Open-
ing of the Huron Business Centre,
138 Main St. S in Seaforth. In
celebration, the public is invited to
attend the Opening Ceremonies,
Thursday, January 20, 1994.
An open house is scheduled from
3 p.m. - 9 p.m. to encourage mem-
bers of the public to visit the Centre
and learn more about the programs
and services offered. At 4 p.m., a
ribbon -cutting ceremony will take
place, presided over by local digni-
taries and elected officials.
All interested individuals are
invited to attend. In the event of
bad weather, the alternate date for
the Official Grand Opening is Fri-
day, January 12, 1994.
The Huron Business Centre is a
co-operative undertaking iointly
operated by Federal, Provincial and
County affiliated agencies. The
Centre aims to stimulate local job
creation and economic revitalization
by offering a one-stop access point
for community and business devel-
opment efforts throughout Huron
County.
TME HURON EXPOSITOR, January 12, 12114-3
Rump, Steak or
Sirloin Tip
ROASTS
3.•9LB
Inside Round
STEAK
Whole or Split
CHICKEN
BREASTS
3.89 LB
2699 LB.
Bruce Packers
BACON
eli Sliced
2. • • LB.
COOKED
HAM >r 1.99 LB.
Deli Trim
Smoked
BACK
BACON 5.29[-8.
SEAFORTH GROCERY
23 Main St. S. 527-2044
NO NAMETn"
MACARONI
& CHEESE
DINNER 3/ 90
225 GM.
QUAKER OATS S.30
AVE
900 GM./I KO.
Additional Quantities 1.39
limit
one item per awpnn pc, customer
Ea - IS/01/94 MFR•7009
1.09
CLOVER LEAF SOCKEYE
SALMON
213 GM.
2.19
COTTAM GARDENS
WHOLE
TOMATOES
•89 796 ML.
Glad SAVE
KITCHEN CATCHERS .so
1.19
24's
Additional Quantities 1.69
limit one item per courxm per cu tomer
Ex ire. 15/)1/94 MHO/7012
Nabisco SAVE
SHREDDIES 1.00
675 GM.
Additional Quantifies 3.09
2.09
limit one item per uwpon per customer
Fac fru. 15/)1/94 MFR07008
We take phone orders to serve you better!
Free Delivery in Egmondville & Seaforth
We Reserve the right to limit quantities to normal family requirements.
MON., TUES., WED., & SAT. 8:30 am • 6:00 pm THURS. & FRI., 8:30 am • 9:00 pm
SENIORS 5% DISCOUNT EVERY WEDNESDAY•
Let Us Help Keep You
Safe & Comfortable around
Your Home or Business
Helpful Products from Sills
•Keep your Lane easily accessible with
our .Driveway °REFLECTOR MARKERS
Keep that OTHER Entrance FREE
of Snow & Ice for EMERGENCY EXIT
•Use Salt, Snow Shovels & Snovli Sc "' , "
from Sills Home Hardware
Keep Your Heating System
Safe & Efficient
•Smoke Stack Safety Alarm &
New Stove Pipes
•Chimney Cleaner Rods & Brushes
•New Filters for Furnaces & Humidifiers
Keep Safe from FIRE
•Install Smoke Detectors
•Check & Replace Batteries
•Keep Flashlights working with New Batteries
•Keep your valuable papers safe with a
FIRE PROOF VAULT
Keep your pipes from FREEZING
•Foam Pipe Wrap •Spray Foam Insulation
•Heat Cables •.Weather Stripping &
Caulking
HOME
HARDWARE
HOME OF THE HANDYMAN
SIL
• PLUMBING • HEATING • ELECTRICAL • PAINTING SUPPLIES
OPEN WEDNESDAYS Seaforth 527-1620
January Blowout Sale
• Sweaters
• Coats
$60.-$85.
• Gloves & Scarves
1/2 Price
• Special Display of
Dress Shirts
Just $24.
• P.J.'s.
20% off
• Sportshirts
$22.51)-$2.50
• Christmas Boxer
Shorts
only $6.
• Casual Cotton
Pants $27,So
ALL
JEANS
$10• OFF
F�eQ, Price
C(1RDMO'S DENS WEAR
39 Main St. S. Seaforth 527-0596
Business Beat
•
Centre helps new local businesses
In the 1st of a three-part series
on the new Huron Business Centre
in Sedforth we look at the Small
Business Resource Centre and what
it offers the entrepreneur.
BY DAVID SCOTT
Expositor Staff
Information. You need it to start
a small business and the Huron
County Small Business Resource
Centre at 138 Main Street South,
Seaforth has oodles of it.
There are pamphlets and booklets
on ,iust about all aspects of small
business: financing, regulatory
requirements, registration, business
structure, finding suppliers, training
and counselling, competition, home-
based businesses, inventor's assist-
ance, entrepreneurship education,
etc.
And in case you feel over-
whelmed by the amount of informa-
tion available, Carol Leeming,
Small Business Advisor, is there to
help answer questions and offer
guidance.
"People can come in, look at
information, ask specific questions
or have consultations," said
Leeming.
The whole purpose of the Huron
County Small Business Resource
Centre is to help people before they
start up a business.
"We're here to make it a little
easier."
The Resource Centre moved from
Clinton to Seaforth in October. In
its first year in existence over 900
business inquiries have been made.
Of those, about 60 were "sit down
and talk" consultation sessions that
lasted anywhere from half an hour
to two hours about a business idea.
Most of the inquiries have been
service or retail -related, said
Leeming. Not as many manufactur-
ing inquiries are received by the
centre.
The uron Business Centre
houses the Huron Community
Futures Corporation, the Huron
County all Business Resource
Centre an Huron Business
Development Corporation. The
Huron Business Centre is jointly
operated by federal, provincial and
county affiliated agencies.
As well as the Small Business
Advisor, Carol Leeming is also a
planner with the County of Huron.
As one of the affiliates, the prov-
ince requires month-end statements
on traffic flow through the centre.
Ten Myths of
Starting a Small
Business
1. It's easy.
2. I can get a government grant
to get started.
3. My product or service will
sell itself.
4. I will be able to enjoy lots of
leisure time because I'm my
own boss.
5. I can hire someone to do the
stuff I don't like to do.
6. I will get rich.
7. I don't have tb like what I do
to make money in my business.
8. The competition is really poor
at what they do.
9. I can do it cheaper than
everyone else.
10. Because I have better qual-
ity, everyone will want my prod-
uct or service.
PHOTO
DOWN TO BUSINESS - Carol Leeming, Small Business Advisor, is ready with infoDAVID rmationotoassist
entrepreneurs at the Huron Business Centre located at 138 Main Street South, Seaforth.
"We're here to make it a little easier..."
-Carol Leeming, small business advisor
Leeming takes that same informa-
tion back to the Planning and
Development Committee for Huron
County for their assessment.
As well as the central location in
Seaforth, the Business Resource
Centre has information kiosks
throughout the county. There are
kiosks in Clinton and Goderich and
a revolving kiosk for both northern
and southern Huron County where
pamphlets and business information
are available.
GETTING STARTED
When someone approaches Carol
Leeming with an idea, she first asks
them if they have experience in that
business. Then she proceeds
through the steps of starting a small
business.
The Small Business Advisor tries
to stress the importance of having a
business plan to inspiring entrepre-
neurs before a bank loan visit.
Before an entrepreneur even pro-
ceeds to a business plan, he or she
must evaluate whether they are
What business
should I go into?
Factors o consider:
• personal interests
• background - expertise and
access to information
• lifestyle considerations
• personality
• money available
• goals - personal and financial
• availability of market niches
• market trends
• social impact
• market acceptance of this idea
elsewhere
• number and size of the compe-
tition
• availability of suitable location
even suitable for business. As far as
location, "most often they have a
site in mind," said Leeming. Then
there's the decision to rent, lease or
own the property of your new busi-
ness location.
And as one business adage goes,
the three most important things are:
location, location, location.
"People do their own mini -market
surveys," said Leeming, who knows
of entrepreneurs who have watched
and counted traffic flow, and the
cross-section of people who pass by
their proposed business location.
It is also important for those with
business ideas to see what competi-
tion already exists in the commun-
ity they plan to operate in. The
Small Business Resource Centre has
statistics on the various businesses
in each Huron municipality.
Leeming recommends listing your
competition, estimating the money
they make and their market share,
and ask "What's their advantage?"
"If they know about their
Steps to Starting a
Small Business
Step 1: Are You An Entrepre-
neur?
Consider:
• your personality
• your family and lifestyle
• your finances
Step 2: What is Your Business
Idea?
• can your idea be a viable
business?
• is this the right time for your
idea?
• do you have knowledge and
experience related to your busi-
ness idea?
Step 3: Will Your Idea Work?
Research:
• community statistics
see Business, page 10
Pros wear C4th sportswear
rtswear
A Seaforth custom sportswear
firm recently completed a success-
ful manufacturing contract for 250
custom ski pants.
Successables Inc. had the contract
with the Canadian Ski Patrol in
which Difra Manufacturing Co.,
designed and manufactured 250
pairs of custom ski -pants.
The contract was initiated in
March of 1993 and completed
December 15. Carolanne Doig,
President of Successables Inc., who
handles the marketing and promo-
tion of Difra productions, hopes that
the Canadian Ski Patrol contract
will lead to other sales of a similar
nature and allow Difra's products to
be expanded into the ski market as
_ w411_as other_ outdoor_sports.
Golf coat used by Greg Norman
Difra Manufacturing of Seaforth,
is best known for its unique golf
club rain -cover patented under the
name The Golf Club Rain Coat.
This rain -cover was designed by
Diana Caldwell and is now the
number one rain -cover preferred by
golf professionals on the pro-
fessional golf tour. Dins also
manufactures a complete line of
waterproof golf equipment includ-
ing head -covers, cart mitts, sun -
glass cases, rain jackets, and rain
pants.
Doig and Caldwell are pleased
that the work being done in com-
pleting both the golf and ski equip-
ment manufacture is handled by_
local sewers. With over 200 golf
accounts across Canada and plans
to enter the U.S. market in 1994
both Successables Inc. and Difra
Manufacturing Co. are looking
towards a busy year. Ms. Doig feels
that exploring the ski market and
with potential in other sports. the
seasonal nature of the golf business
can be offset providing work for
local people all year round.
The Golf Club Rain Coat is
endorsed by Dan Halldorson, win-
ner of over a million dollars on the
PGA Tour, and is presently being
used by such notables as Greg
Norman, Nick Price, Dawn Coe -
Jones, and many others.
Packers sold to Van Loons
Bruce Packers Ltd., a meat
packing cotnpan with 30
employees located just outside of
Paisley was sold to Gary Van
Loon and family from Dublin,
Ont. six weeks ago.
Van Loon, who owns a 5,000 -
head hog farm, said his daugh-
ter and future son-in-law Ray
Anstctt, will be working at the
company, continuing to . build
upon its excellent reputation for
products.
"We're looking forward
to working with
everyone..."
Former ownerLarry Bender
will stay on as general manager
overseeing operations.
"We're looking forward to
working with everyone, Bruce
Packers is a well-run plant and
our first month together has
proven to be very successful,"
Van Loon said.
The new owners plan to con-
centrate on sales and marketing
and will spent the first year
teaming the business.
Bruce Packers was owned by
the Bender family for more than
40 years. In 1939 Theodore
Bender from Hanover phased
a butcher shop in Paisley and in
1952 started Bruce Packers. Son
bought the company from
his ather n 1972.