HomeMy WebLinkAboutGoderich Signal Star, 2011-11-23, Page 471411 -Star • Wednesday, November 23, 2011
really an American
v mg pastime for many
Black Friday shopping
ing more well-known
la due to our strong
increasing commit-
( anadian retailers to
day sales, and the p-
d convenience of on -
ping.
1 riday takes place on
er 25 this year, and
on what has become
as Cyber Monday,
the online version of
riday, andnow the
nline shopping day of
nowles, president of
alcor», says his web-
rily helps consumers
"We like to refer to Cyber
Monday as our gifting Mon-
day," he adds. "Food and spas
will be two of our biggest cate-
gories for shopping, and our
theme is that there will be lots
of opportunity to purchase
items that you would like to
give, or especially receive your-
self. When members open up
their stealthedeal.com email on
Cyber Monday, they will be
able to send their wish list to
others."
Derek Szeto is the founder of
redtlagdeals.com, which is cur-
rently riding the wave of mil-
lions of Canadian shoppers
who are looking for the best on-
line 'deals available. The site
compiles discount information
ctronics stores in Canada
specially tuned in to Black
y and Cyber Monday...,,,
ily and gives smaller
chance to smut their
ff. Members benefit by
al deals and the best .
products and services
not have eve known
their community.
yber Monday will be
says. "It's been getting
better each of the last
People arc far and
re comfortable shop
ine with their credit
they have ever been
There's a new level of
d that has combined
uch larger variety of
avatlabk online."
from stores across Canada, and
shoppers can tap into daily and
weekly deals, access hundreds
of coupons, and get tips on how
to +,save money. . It all adds up to
increased access to Black Fri-
day deals, both Canadian and
American, that are available at
the click of a mouse without
the inconvenience and expense
of crossing the border.
'One of the reasons Black
Friday is becoming more well
known in Canada is because
many online sites are now in
cl. their own Black Friday
scem he
•!n � pas
" says. " t
couple of years we've seen huge
growth in online participation
by Canadian retailers, and this
is partly because they want to
keep their customers in Canada
on Black Friday.
"As well, more stores in the
States are recognizing that
Canadian consumers are able
and willing to buy online and
they're offering incentives like
free shipping to make it even
more accessible. However,
Black Friday is still a very.
American -centric shopping sea-
son because they don't have
Boxing Day. It will never re-
place Boxing: Day as the biggest
sales event in Canada, but it's
like a mini -Boxing Day that is
certainly convenient for Cana-
dian holiday shopping."
in the United States, online
shopping is up 24% from 2010,
and it is expected that con-
sumers will spend over $800
million on Black Friday bar-
gains this year.
Electronics stores in Canada
are especially tuned in to Black
Friday and Cyber Monday be-
cause both of these big shop-
ping days represent opportuni-
ties to keep Canadians shop-
ping at home with special on-
line offers. "Black Friday and
Cyber Monday are good days
for us because we know that
customers will be going online
to shop, especially for the most
popular items," says one retail-
er. "Canadians can definitely
expect to see great specials on
electro in-store and, espe-
cially online.
"The web offers .us a much
larger storefront because there's
no leased or owned space that
we have to deal with," he adds.
"As Black Friday continues to
• gain interest from Canadian.
consumers, our stance is that if
they're looking for that kind of
experience, we're going to find
every way possible to provide
it to them."
Szeto agrees that electronics
will be top of mind again this
year for online Black Friday
shoppers.
"Televisions, computers and
other electronics are among the
easiest of items to buy online,"
he says. "There are no sizing is-
sues and it's easy to compare
prices for a certain item, We
will also see big sales on items
like DVDs, music, books, and.
of course apparel."