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HomeMy WebLinkAboutThe Goderich Star, 1923-12-13, Page 3THURSDAY, DEC. 13th, lti3;t. THE AR 1 PAGX loom s a Uontiay. V4womlier lit: Ptise'�kina ors In the tdtrritwry tr Ys to 4'ir=11in the $Wtdtr and. ware room maib 'iii"aiw a llwtitute ♦uiti4th#A Sholttren w a iaf iJtxy, glinis• It was xtet for the ably, at least 1xw11 a down mare couid oil the ewenit� of Nov, 12'trzdl widl � 1 � That&&*nd uPecexaber 19, Naiipfttx! memkanta to retixfn t uIewapoper lows phued their*, in&wi unless coxa= brought a ehctwr; vonrafnfnit a glees° �ptp� 0Writies Day. antic Claus vis- they stook over for th*ir Christmas . tlftianat chafigld} stdditiunal room Vill vsrfcty of Useful arkieles• i loaf; d a :•, r # fait:= l itis hospitals and the homes of the pi�ram. Su tkey i+tart#d the °`Reyhave to be provided, The exomtive, a neeidly to spread geixerat ciwerfulneas. tart Trade locos;' the salts purpose `will be glia. to hear from any persons _. iN,paAd udrw. 4iwyPCv afoot busy." stair 44- 9 �r 'I'III:, i,tPit'l>"li 1tIf3Il1•aii, n4flaie__ye�ae l:�t7 � e turaa-� >,:, dxu %44 - Every t,Rnta Claus gives 'out prase winning! of which is to keep before the people � willing to recwfve a child, either tem, A xniaistet %vhcn r ecutiv .1W, a v199e � i;<tra � b� a +ora u'a suo a:ato aaq re Christmas present certificates. that Virginia is their trading center. porarily or far adoption, and it you s. r, , t ma at .suis. tt, take ( aria of k•de E t1"wine. F Ileeeare►ber c e Rve;a It now reaches ?, g to America arelicd for a pa�lhiial Wit � = x�,ta �tac� a causer w'a« dread.= Ilbs da ° tIOQ people facto Carte 1 know of each a home please write or V orad was ttsldi ttxat tljcz4� 'ars a �iri!Pe xxCa tart W/ hate +ass mecfea 110 d6-`si eth. Culbert Community Sales Day. ries a quarter *page o news on each call on the County Agent or at the we tsceweeu an ttplddr dttit9 ii lovrer io saadcol anis ix'airxcawt1r. E71y ' Orion Tt`iniord, Secretary Kelsey, b;llsnxero Community ..ales , l: rida-v. December .,... Mount Iron, of its 1.,, pages Shelter. xhda �itnta t }sus fieason ata= hw!rth, ilia cutidlxxetctr ud rated out. °fila ^ oa: kvr l stafFdd fl fi't' ata., i irginia Chamber of Commerce). Day n Iluht and Rinney= Community Sales �..�,...�. proaelxing revives keen interest as lower is liil lice ttiau t1IV ulyper. The of within a few A� Ontike b ki, `rwi a . o Saturday, December. 9: Every- . Day C°hristnias in the schools, lI . AID WI»TY inungst the little ones and rreparraa' ht her »ries l'i -ter tilde id�C.vcr. It vaei tho Satiatic Plot. on a, r ) hitt over - When a strip of paved highway 7Q , V �i tions .are undier way for the usual en, • waut tt lower ear 11 laavd) le go, lir tier. i`°stL:inwr Icai.dr k=ctrl arir 0 c� body's Islay. .axnta Claus visits tho schools, brim!- a it 3 1G,A fcf it t ad: an=rr�en -tt , miles long was officially opened, the Monday, December 11; F rize a ing candy, presents and general � tertaintnent, of which particulars will 'fuss v-lt tine uptwr loner than then ld+purr. flop tknaat'cratetre re3o a rode w"�` merchants of Virginia, l+linne3ota, Winning Day. Merchants° windows t cheerfulness. Navy Fri+aitx Rwntewtberlwtt fixe �ihelA iso announced latex: � u0 st peoplo .lou°t like the uplwr al. a'a4io voce weak fpttevsl ,Wt a *ittao* a had every xeaspn to scratch their will show Christmas presents num Saturday, December 23: Every. ter at Ulm C'hristtnaa Season— The following c?ntributions are tlidningh It is loved?i° en ac4� nut da! lc lrc7° e4' seed ntutca�s3 ttcppitag #Up a' �'t heads .unci look around for "oma bered to be given away to triose hold. body's Voyr. The night before Christ. $$ter Io.* Crow" gratefully ael:nowl ,.incl: Stanley lag; tia;;l3r>r. «hen feast du eaxxyv an upper Sc Yz'' wf'ovo aaluc;l treacn.at; *rads=getting as. Iauases travel- -a,,,Itowaship.. • . g her diovax°rnlitreg a4�1 a�s+r rw� " led hourly from Virg;iniax to Iiuluth-� fair the luck] numbers. � nfas, The edimmvti>tY ' festival rt- #I4; 3�ir,s Edith i1i' ,gins, yds:t liaise td� g,co rale toy add to recoil aixidt goo. wturxa�; ser astraraatai> U le t e other Tuesday. December 12: Saixta round the Christmas; tree. Santa This; regular xlxanthly meeting of alt x. Y:dnklatcr, $1. miss Ie1en e1'docra to gget up. The i�,<td>ra Nay beg. s•oc.tir tewus a city of 100,0 0 peep u tri tl r• Claus Day, Santa Claus returns to Claus .gives out candies and presents, the C,hildt� tlW .Aid Soiciety► held on d Strang, ;x51 Colborne township, J20.° ------ � � - �at�'Rn 413r altIon V411 Eaeli> ber la eft« end of the pavement—and shoppers the Christmas City*, gathers his mail to the children. Tuexday* of last week was well at- g Iiarold Black stgne, �I; ��estilel•t .hero is nothings rcpulsxvo iti trill= . aaxaari nesinit to e`r- ettoalr, Jovepand qr could leave Virginia, shop in the c and gives out prize winning Christ- The three weeks' festival cost theftemicd and a considerable amount of Methodist church Ladiee Ald. 2 auto. lets Worn, Powder,%, land thug fire say autt 1111, ¢s very eda�xdiB c°int�e cfcp�8 afor and see a show, and return home, all map resent cert}.ficstea. , t , l Pleasant to take as sugar, so that till, t rIDMS3 her vale Url to nnasxts p merchants a total of �a0a This ln- d business was diapasei of As the loads containing potaxtdrss, apples, In the sante day. woe row children will refuse) tbent. In d c,ntrtbrxHaana to Atdl�uskokaa Ito tiVccigesciay: December 'IIS: lllfeKxn- eluded} the Bost of the mailings and . k continues ell grew eases rc� air» •hoary?, veKetabica, butter. eggs, ltd'•, oast In IN wont ices be rent ¢n tato*„ Having . a metropolis within shop- � ley, iliwa'Gik and Aurpra Community the official newspaper. The returns l ing attention increase rather than di. t Ellaville 1y. tat• S., bate of quilts and soma eases they? cause, vomitinR }v. A. d,Ar:rltd►», $4 A; ollcGea stn ping distance is not a very healthful Sales Day. showed that the campaign }tad' indeed"minish and some of these are of a children's clothing,* clothtnit<�Mrs. thrrugkh their action ill an unsound xororaeo>' business condition for sluall-town Friday, December X5; Tower, Ely, been, a profitable one. ;perplexing' character, The record of llrocklebank, Mrs, Wm. lliaedel, lairs., stomisrch° but this is only a inaulfes. many of the casesi is most encauriag.] D. McDonalcl, flies. D, Ferkusonx ail» tation of their cleansing, power, no in. merchants at any .season of the year babbitt and Winton Community With the Christmas program over, dieatioix that the i are hurtful. The lM Mir recces --and this is especially so* in . the Sales Day. the Virginia merchants could. not I }ng, and indeed Rome of them art al- 1�tles, Chas. Dexter, vegetables, 1. It. y' rea¢at9.!, 3000,. Christmas Beason. So a committee Saturday*, December 10:. Every. very well aixord to stop their co-op.imost rontantle' in their outcome. Aliltfon. Miss Ituth Hamilton, treat• can be thoroughly depended upon to 8:cmnacare of Virginia merchants got together body's Day. eraxive advent ting to hold the buy+,, There are at present twelve children mcnt for the children, The Codorfch clPan,worms >Yronx. this-sy°stexxi,-.. . _ ae. and studied the-problem.- The problem: - ., _ The road wasopened in November. In early December the merchants r, S launched a cooperative advertising program that _ called for the entire town to• take part in a month of a Christmas festivity. The gilaii suc- • • ceeded so well that not only tho home -town people but many fram`kut Of town were induced to do their Christmas buying in Virginia. The total volume of sales was greater than in past Christmas seasons, and ° Christmas shopping started earlier and was spread out -over much of the month rather than Bunched in a few days before Christmas. The investigating committee found asn first handicap that the comped- 1 tors from the larger ;city had a news a i ppaper with a Targe circulation in Virginia And the territory in which l .'. the merchantswished to work :for � business. Qur local newspapers had little circulation in the territory sur- rounding Virginia. So the mer- o chants stook over for a month a week- ly newspaper with which they might preach the doctrine of trading` at home. .--� •' ' Virginia had adopted as °a trading ; slogan, „The Friendly City." The f slogan was 'expressed in a inore .sea- sonable way during the Christmas, festival. .All advertising carried the t slogan, "Virginia, .the Christmas 'PAY- A TO >There was one:. standard.. de- sign for this slogan and it was used , ° �r%�' in .all publicity. The newspa�ners car- CAMPBELL' DV V -STORE .. d it h ' f `�+*.t T on t sir rant pages. Lodges and other organizations used it on their notiee'af meetings.. The ofidial, newspaper, a 8ireot+by- And You H Cross a `dumber of Ci!u Problems From Your US[ mail folder, and' a colored post -card hearing the.tandard Christmas City d sign woere We principal advertising_ ipediums;• They were, sent to all the people that could be reached in the working, in which the merchants were•p► l I Advertising• and nia31 solicitation were directed at selling' : the home people the ideacbf t' d'n p ra z P g^ at home. Advertising sent out'in surrounding territory •bore the words: "Do your' shopping with your home merchants first. If you can't find what you X. . • want in your home town, bray, it in Virginia.. .D o your shopping on the r _ a range.11 ,The -;orange" is theword nus- '' ed to :designate the -iron grange district About Virginia. It hardly' ynave been logical. to ask th the people: of Virginia: to. "trade at. home,"' and ' . • ': the peoplein outlying towns to . . •. • "trade in Virginia." Moreover,. the - __n Combination Toilet ' merchants of Virginia gained .the � , � —•t x C,i�yl1� Cd YO YI�GV' V l t I of the merchants. in sur- ` ' • a y y lasts of Three Flowers rounding ...small- towns,. because their , , 1 y � , ; . advertising created loyalty otohome, • .sill merchants everywhere.. ° 3; Mavls, Mahalla and ! :The Christmas City postcard 'was the last of the series ,o.f .advertising- Benc>llla : It was sent a week, before Christmas. ,' � � Ne�1B•�ttrrir. ��, �,OWi,ixc•ktr�hnit,ntai On -the the correspondence was A �jQ very �G y/ greeting signed by the mayor: 4 4/G/ v L��/L 00o to $4,50 In planning the festival prorain, J he merchants capitalized everything Large assortulelnt of Colli- . Ilu; rl d'.iutlri � Ua i,lu�K i. .. ,Hulot..,• for r30v that usually happens durni the [4,r.c'a�iltlrtai tit ,.• ... �i0c month of December. What they didBrowme As'tCtPowders, Toilet Waters - 1-4ae � +U.xtiiw titntlttt� l�ititl9tw .1.�urt »so�, n� Was simply to show the people such e'v Perfumes,ete .. I3a��d . ocelli if` lb. .... : .a good time that Lthe attractions of Quality Chocolates es .... . •.Y lb..A40 the larger city were forgotten. This easily -worked, la :Ciilan- macre camera is a_ nday n ght, December 4, bn a t on, list what your. youngster wants.. Xit%' SltipluOt Just AtrivEci'' cal northern blizzard, The streets an't quit bringlaiin ill of were, decorated with And if you are Christmas or- i ice sure, naments. Large Christmas trees, and see if lis• eyes don't glisten at the vent �'! • • decorated and lighted, were erected at elf t Stationer sight 'of these splendid icyture-makers. Y(Y• i Ladles f y t r the street intersections. Forty. mer- � h .. ]� , chants opened their window -displays baz`h can enjoy photography. l�eantifltily 11 ,:seal torr (,aft Givini . cin the Christmas offerings. night •and showed'. a j� to r • thT Christmas e ` Brownie prices start at $w.00. We Mand Bags. The most, effective "stunt's of the have the complete line, of course. festival was one that made people go P from window to window regardless of 4 Qpuuine Leather Bags of r the weather on the opening .night. ' Each merchant had in his show -win• dao a Christmas present with a large On our shelves there's a Kodak Only the Latest Styles 1HUTARY BRUSHES nuriber on it. 'Among, the crowds you'll like. Prices as IOWaS $6.50. r j' on the streets was the official t;�hrist- 1 r �+ /j { s� n mas City Santa Claus passing •out $ l i50 up From $2.00 to $2,25 numbers to the adrilts. If a number V i corresponded to one of the numbers, ., in the io a gift sou, it entitles the Kodak Alb»rns • b � t holder to ,a .gift coupon, . Of course %� it was necessary to scan the displays Gtlllette and Auto Strop Safety Razors � in order to compare the numbers. Ili Ha11dSSi2Ye�+BCyX(ts�S + 1� i n ,. These gift displays were repeated _•5G to 50 Priced at ta7 and `Y V V C, The Mondayitd ri:ays were Tuesday . nights the holders of the picky num- , hors exchanged tliern at Santa Claus' SNAPSHOT CALENDACtS• h .quarters for gift coupon.; to be Also Durham UtipleX, Gem and 'laver -ready, $a.tzo, S1.2,5, tltld St..}a} � 4 presented to the merchants for pre- at 15c, 20c and 25c; seats, .«a a On the sidewalk in front of head-, ° quarters was orected a huge mail• Ebony Toilet Sets and Separate Pieces box. This was for the letters the ebildren wrote to Santa Claus. A The Usefut, Beautiful 09aft bout 2,000 letters were mailed. t+� 11rtrt . From December 4 to december 23 - . THERMOS v�+���•��� there eh Wednesday ix and mfinify dhyd. Evershar.Christmas,[4 i. finers werC six C0311 ^*fir... p ' ,. itat;ntt9ird;, ,Friday of the 1 � PRODUCTS three Initys was givenni over a somerri- pyre BOTTLES o A Ch in of Coninnunity in Virginia trade tern- ! ll� t+ �y tory. Before these days, the mer, . ,1� Pencils a. Greeting j chants' newspaper made special ap ,? s _r.i`fi. Gifts peal to the Inarticular community and and KITS. �ards k was mailed to every person in the ter- In Regular Types at At.,gt a;irls ,and! av1proret� lr, i" i ritor • coiiccrna d. td, u Un a :G• a ° ,ttr,rch, %t t 5 4b 6 i,i 6 The program tis tarried out fol. •,G French I'voty Products. d �, lows: Sur A 7 5c, +$1, 50and $2.50 From $1.75 up *;oft t time Id dl +,t.'ec ,,.:, fa .. Monday. Voeembtr 4: {:rand Op -a ��j' c..11e t t,ra. yr .-e r,• " ,c d vning-w-s p. m, Whistles will blow and KITS at La ;a Desi ns and i �A }ie ib .alreaetg l,cyta•,. r,,ett•� rcmf% nanouncing the opening of the festi � �tllf7 . $3,%5 u I i P Ve' r Artistic fwwr. wail. .Merchants will draw curtains cfr f c�;cl P><ddeal at'$5"t''10 y l the Christmas windowAisplays, l6,tld ,t cside r.ttea� L t Numbered presents twill be in shogs� PENS _ . 1't.acit,Gul tudet arteaiew x,, e windows, Conatnitte7e will Sudge best , t�t,s c Gre/sd' :.e t;i&xn F=u 'ir 1oty-rligplaays. , °'French leans products 3'aesdal7, December u: (lpenfn� 6 - . _ __ �d3 iii�ya'tt ac�fril roti tie. � are ' d:f Santa. Clnus Headquarters. Ar-' Mrable.Ncgti ft's 1. lhcE l U) d fCabell'sr'oe rival of Santa (Taus cvitli infill lno�. t �nt.e.,.ctt, p ' I :int;! 1°ir ;;c o ,ileal tQivin� out of gnriads gareNcrit ecrtifs- �� PHONE �'j r�r THE �n °' V. i !�siXc�itli>' toi°w, " 1,x.1 R ltlila=9 ht;a. Weantsday, Deco Anel• s Cook, Argota, Orr. ilny and Curgon t.oinq- inunitV Sale, ling. t alca spm1als ley ! r en�elnant"J. 't<ifrinfa co.,xinranity' �- let 4t tae•uia-= d (3ic©tary.� flinsu4hcr of• Conntic�r�c in ,recxn"i „. Vy •-�$dLNS„ley'. Y)C': fi` .700 I a