The Citizen, 2005-09-29, Page 5THE CITIZEN, THURSDAY, SEPTEMBER 29, 2005. PAGE 5.
Other Views
The art of the headline
So what did you think of that head
line? Well, don’t blame me, I didn’t
write it.
I don't even know who did. Some ink-
stained Gollum-like creature who toils in the
bowels of the newspaper, I imagine.
We’ve never met and probably never will.
All I know about the Headline Writer is that
each week I submit my column with an
enchantingly clever, deftly nuanced headline
that perfectly sums up the topic I’m addressing
in a handful of artfully chosen words...
And he. she or it changes it. Sometimes the
new headline is shorter than mine, or longer.
But what really curls my snowshoes is - it’s
usually better than my headline.
It pains me to admit it, but headline writers
are the unsung Gretzkys of the newspaper
world. They are the playmakers. The setter
uppers.
Let’s face it - if the headline writer doesn’t
grab you. what would ever cause you to peruse
my poor prose?
Which is not to say that every headline is a
wrist shot through the five-hole. Some of them
are downright bad.
Or painfully obvious, such as the headline
that informed readers:
PLANE TOO CLOSE TO GROUND.
CRASH PROBE TOLD.
Or the one that cleverly announced:
COLD WAVE LINKED TO
TEMPERATURES.
But newspaper headlines can also be as deft
as haiku and as clever as Leonard Cohen.
How about this one. which appeared in The
New York Times over an article about
timekeepers at an all-male track meet? Over a
Opposition not exactly powerless
Ontario Progressive Conservative
opposition leader John Tory is
lamenting he does not have enough
power in his job, but he is not exactly a 90-
pound weakling.
Tory said in an interview marking his first
year as leader he has little leverage to change
the policies of Liberal Premier Dalton
McGuinty.
He also said he has limited clout even in his
own party and can get it to follow him only by
persuasion or showing a good example in
leadership.
There is some truth in both his concerns,
because he cannot out-vote the Liberals in the
legislature, where they have a majority.
He cannot even force Liberal ministers to
give proper answers to questions there. Most
of the time they respond merely that they are
much smarter than the Conservatives they
replaced, and the rules allow them to answer
any way they want.
Opposition leaders rarely get as much space
in news media as premiers, because what
premiers say affects residents, and they cannot
spend public money on advertisements that
promote their - parties, unlike many past
premiers.
Tory, in dealing with his own party, also
lacks powers to make any who dissent toe the
line, particularly because he has no positions
he can give or withhold in cabinet or a senate,
or on provincial boards and commissions.
All opposition leaders have had to face this
limitation and a Liberal MPP once thumbed
his nose at his leader in opposition by telling a
public meeting “leaders come and leaders go.”
No-one in his party is challenging Tory
anyway.
But some opposition parties have helped
force governments to change their policies
and. while governments mostly dig their own
graves, push them in.
Arthur
Black
photograph of several officials earnestly
peering at their stopwatches:
THESE ARE THE SOULS THAT TIME
MENS’TRIES
Or this New York Times headline, which
legendarily ran over a story about the actress
Gloria Swanson.
Apparently the New York premiere of a new
Swanson film had to be postponed from
Sunday to the following Monday due to a flash
flood which had crippled the New York bus
and subway systems.
The headline writers crisp summation:
SIC TRANSIT, GLORIA MUNDI
Would that headlines were always even half
that subtle. Alas, with the sublime we often get
the ridiculous - and the unintentionally
hilarious.
A California daily headline once informed
readers:
PANDA MATING FAILS;
VETERINARIAN TAKES OVER
While a newspaper in Saskatchewan ran a
story under a banner that read:
RED TAPE HOLDS UP BRIDGE
Occasionally headlines appear that should
be accompanied by an ‘X’rating:
ANTIQUE STRIPPER TO
DEMONSTRATE WARES AT STORE
Eric
Dowd
From
Queen’s Park
McGuinty as opposition leader played a part
in prompting a Conservative government to
stop ministers spending on personal use as if
they were Conrad Black on vacation and gave
it a last shove by focusing on its record of
weakening services and urging “choose
change.”
Mike Harris, the last Conservative premier
to win an election, led the smallest party in the
legislature, but accused the then New
Democrat government of overspending so
often he became known as its main critic,
which he emphasized by calling himself “The
Taxfighter,” a bit hokey.
Harris helped force the NDP to retreat from
some promises, including one to provide
public auto insurance, and while in opposition
promoted a package of promises to cut taxes
and government so in an election in 1995, he
vaulted over the two other parties into
government.
A growing number disagree with his
policies, but this was an opposition party that
really showed it could influence events.
The NDP earlier in opposition painstakingly
built up policies on every issue, in heated
debates in steamy conventions over many
years, to capitalize when the two traditionally
bigger parties lost the confidence of voters
simultaneously in 1990.
The Liberals under premier David Peterson
called an election a year early on bogus
grounds and were not believed by voters, who
And:
ASTRONAUT TAKES BLAME FOR GAS
IN SPACECRAFT
But you know whoever wrote this headline
is no longer in the newspaper business:
IS THERE A RING OF DEBRIS AROUND
URANUS?
Personally. I prefer the intentionally clever
headlines over the accidentally hilarious ones.
And no newspaper does it better than Variety,
the bible of the entertainment industry.
Over a story about how rural audiences
were not attracted to Hollywood movies
with rural themes, the Variety headliner
wrote:
STIX NIX HIX PIX
As Jimmy Durante might say, “It don’t get
suc-cincter then that!”
And just for the record, The New York Times
is not always at the top of the heap when it
comes to headlines. As a matter of fact on one
glorious occasion, The Times got its
journalistic clock cleaned by the tiny upstart
New York Daily News.
The news story broke in 1975 when then-
U.S. President Gerald Ford announced that
Washington would not be bailing New
York City out of its financial crisis. The New
York Times weighed down its front page
story with a headline almost as long as the
item:
FORD. CASTIGATING CITY, ASSERTS
HE’D VETO FUND GUARANTEE;
OFFERS BANKRUPTCY BILL.
The Daily News headline writer said the
same thing in six syllables:
FORD TO CITY: DROP DEAD
Now THAT’S a headline.
had kicked out the Conservatives only five
years earlier because they had become
arrogant, refusing to debate on TV and
diverting public money to friends, and were in
no rush to bring them back.
The NDP by contrast seemed serious about
issues and was not offending voters and they
turned to it for the first time.
Peterson as opposition leader in 1985 gave
his party a large boost to power when he hit on
the idea of promising to allow Canadian beers
and wines to be sold in small grocery stores.
Much of the media lapped this up and
pictured Peterson as a young, modern, urban
leader, poised to make dramatic change,
although he oddly never even passed the
promised law when he became premier.
Opposition parties do not have all the
powers of governments, but they are not
exactly helpless. Tory has worked in party
backrooms long enough to know this - he just
likes being seen as an underdog.
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your letters brief and concise.
Bonnie
Gropp
The short of it
Not winter yet
Il doesn't matter how much sunslrine. nor
what the temperature, there’s no escaping
the reality that fall is definitely in the air.
For those of us who cherish the heat and
sunshine, it’s been an incredible summer, one
that stretched right into the first week of fall.
It’s been a gift that seems to just keep coming.
Yet, behind the still comforting heat of the
September sun is a subtle cooling, a
foreshadowing nip that surprises you as it
blows in on a gentle breeze. I sigh wandering
onto the deck in the late afternoon to find the
sun already tucked low in the sky behind the
trees. When supper is finished and order has
been made of the disorder in my kitchen,
twilight has arrived, limiting quality time
outdoors. Driving to work each day, I extend a
silent prayer to the chlorophyll in every green
leaf to hang on just a little longer.
1 used to love the fall. Il’s my birthday
season, it’s arrival a reminder of my good
fortune to be here yet another year.
When I waS young fall brought the local fair,
a much anticipated rural ritual. The early
darkness, with still somewhat pleasant
temperatures, allowed new excitement for us
neighbourhood youngsters with night games of
chase before bedtime.
Meeting my future husband gave me another
autumn birthday to celebrate. As did babies
two, three and four, then our grandson. Throw
in Thanksgiving and the fall has been a big
time for family in our household.
However, while its colours are incredible
and its return to normalcy after a summer of
play even a little welcome, let’s be truthful
here. It’s all just a picturesque sojourn before
winter’s harsh realitv.
And while I know there are those who iove
winter, and I’m thrilled for them — really, 1
can’t put too fine a point on iny feelings here.
I abhor it, loathe it, detest it, I can’t find one
redeeming thing it has to offer. I crave the
sunlight and can’t find it. My bones beg for
warmth and never feel it. After years of driving
treacherous roads through a milky-white,
blinding haze, knowing loved ones are
travelling those same kinds of roads, I am tired
of the stress and worry.
The worst of it has been that knowing
winter’s arrival is imminent, my enjoyment of
autumn's first blush has been diminished over
time. However, with the wonderful gift of this
past summer behind me I have reached a
decision that I’m not going to let that happen
anymore. Oh, 1 will continue to moan and
groan and whine about winter. Count on it.
There are just some things that will never
change.
But 1 am going to reclaim some of my
former joy in this season. I am going to grab
as many moments outside as I can to enjoy the
brilliant colours. I will make a point of playing
in the leaves and of being awed by an autumn
twilight. I will gaze at a starry night unbroken
by leafy branches and recognize that this too is
pretty good.
I bid farewell to birds and their music, but
also to mosquitoes and wasps.
1 have my family occasions to anticipate and
special outings with friends who have become
so much a part of life.
I will enjoy this season for all its beauty and
for the memories it will eventually create.
Perhaps it will help if 1 stop thinking of
autumn as the end of summer, but rather as not
winter yet.