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THE CITIZEN, THURSDAY, NOVEMBER 11, 2004. PAGE 11.
Local business gets provincial recognition
and asking for Foodland Ontario by
name. For more than 25 years,
consumers have identified the
stylized trillium with homegrown
freshness and quality.
The award is co-sponsored by the
Ontario Ministry of Agriculture and
Food in partnership with Ontario
Asparagus Growers' Marketing
Board, Ontario Fruit and Vegetable
Growers' Association, Ontario
Greenhouse Vegetable Growers,
Ontario Tender Fruit Producers'
Marketing Board, Ontario Apple
Growers and Ontario Potato
Board.
Highlighting this year's
promotional activities were a
pyramid with baskets of fruit
surrounded by balloons with a
Foodland Ontario flag on top; an
old-fashioned fruit stand in store .
with baskets of fruit surrounded by
complementary items; and a fruit
and vegetable display based on the
Olympic theme. /
• Licensed Septic
Installations
Screened & Field Topsoil
• Bark Mulch • Sand • Gravel
• Fill • Backhoeing • Bulldozing
• Excavating
• Loading & Hauling
John McKercher
Give us a call
887-9061
Fax 887-8734
Construction Ltd. Cell Phone 357-6547
R.R. 2 Bluevale
EFAO requests quota exemption
for direct-market chicken
The Foodland Ontario Retailer
Awards program recognizes grocery
retailers for their innovative
promotion of Ontario-grown fruits
and vegetables.
This year Scrimgeour's Food
Market in Blyth is among the award
recipients.
Each year, approximately 1,250
stores across the province are
involved in the promotion of Ontario
produce. Stores submit photographs
of their promotions and displays to
qualify for the awards.
There are four award categories.
Well done
Scrimgeour's Food Market in Blyth received Foodland Ontario's provincial Silver Award of
Merit, honouring excellence in promoting Ontario produce. Accepting the award from
Foodland Ontario representative Jann Van Massenhoven, centre, are Don Scrimgeour and
produce manager Wendy Gaunt. The program recognizes grocery retailers for their innovative
promotion of Ontario-grown fruits and vegetables. (Bonnie Gropp photo)
presented to the top-scoring Ontario
retailers, in each store size category,
that have won the Platinum Award
for consistent year-round
merchandising achievement for two
years in a row.
Retailers partner with Foodland
Ontario because it is a successful
marketing program that offers them
a competitive edge. Based on
research findings, there is a high
degree of consumer trust in Ontario-
grown produce. The Foodland
Ontario symbol has tremendous
recognition with consumers looking
The Platinum Year Round Support
Award recognizes merchandising
excellence with Ontario grown
commodities through three seasons:
spring, summer and winter. The
Gold Category Award distinguishes
excellence at both chain and
independent stores in three specific
categories: seasonal. creative and
cross-merchandised. The Silver
Award of Merit, which was
presented to Scrimgeours, honours
excellence in promoting Ontario
produce in a display. The Foodland
Ontario Award of Excellence is
At its annual meeting on Nov. 6 in
Listowel. the members of the
Ecological Farmers Association of
Ontario (EFAO) agreed to encourage
the Chicken Farmers of Ontario
(CFO), and the government, to find a
way to create a quota exemption to
allow farmers to raise up to 2000
chickens per year, as long as the
chickens are sold direct to
consumers from the farm or at a
farmers' market stall.
In the resolution, the association
noted its support for the original
intent of supply management to meet
the local demand for chicken at- a
price fair to family farm's. EFAO
president Ann Slater, a St. Marys-
area farmer, said, "We have many
members of our organization who
would like to raise a small, seasonal
flock of chickens, but the present
price of chicken quota and the
minimum quota requirements are out
of reach of young farmers and small,
diversified ecological farms."
Most members of EFAO market a
portion of their farm produce direct
to consumers. Slater added,
"Customers come to our members
wanting to buy ,chicken raised in a
time-honoured way on a small-scale
farm: When our customers cannot
purchase chicken direct 'from
farmers they know and trust many
simply decide not to eat chicken.
Our members do not want to take
business away from the chicken
board."
A number of EFAO members in
the western part of the province have
recently been visited by CFO
inspectors and told to quit raising
small chicken flocks without quota
or face legal action. "Many small
farmers feel they have fewer and
fewer options on what livestock and
crops they can raise and market and
at .the same time they feel their
customers are losing the right to
make their own choices about who
produces their food and how it is
grown", said Huron county farmer.
Nancy Hislop.
The EFAO board has sent a letter
to the CFO and the Minister of
Agriculture outlining their request
and has put a committee in place to
continue work on this issue.
Students bring fresh 41.
ideas, energy and
enthusiasm into the
workplace
Zee iflitOt q e
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