HomeMy WebLinkAboutThe Citizen, 1999-06-23, Page 5Arthur Black
Profit and floss
It’s probably escaped your notice until now,
but 1999 marks the 100th anniversary of many
wonderful things. It was a century ago that the
world first saw the famous painting ‘La
Modiste’ by Toulouse-Lautrec.
Puccini’s opera Tosca was first performed in
1899.
The American author Thomas Wolfe was
bom a hundred years ago; Oscar Wilde died in
the same year.
Oh yes ... and dental floss. The world was
given the gift of dental floss exactly 100 years
ago.
My crack team of researchers was unable to
determine which recreationally-challenged
mouth-jockey it was who discovered this
peculiar brand of dental torture, but the
reference books agree - it occurred in 1899.
Which by my reckoning means that we’ve
all been suffering Dental Guilt for 10 straight
decades.
Because let’s be honest, folks: we don’t
floss. Not every day, day in,, day out, morning,
noon and night, the way our dentists tell us we
must.
International Scene
Those confounded
statistics
There is nothing like an election to bring out
an enormous amount of statistics, most of
which are utterly meaningless.
I am well acquainted with such situations
since economics doesn’t seem to know how to
get along without them and I am forever
having to try to put data into some sort of
context.
Job creation or loss is a favourite. It is all
very well to make the statement that so many
jobs have been lost or created but that fact
alone says little if anything. The number of
jobs in any one industry is always in flux and
these changes may be due to any number of
reasons. Even these may vary from month to
month.
To blame somebody or some government for
job losses is next to useless, as is the claim that
governments frequently make that they, and
they alone, have been responsible for creating
employment. Maybe they think that there are a
lot of gullible people out there and they may
well be right.
Let’s take a few examples in my realm of
activity. There has been considerable crying
about the number of Canadian firms bought
lately by foreign corporations. This is due
mainly, it is claimed, to the low Canadian
dollar.
This fact may well be true, but to go on to
We floss religiously one half hour before we
keep our regular dental appointment, and for
anywhere from one day to one week
afterward.
Then, the dreary chore of jamming one’s
fingers into one’s gob and trying to force a
slippery piece of string around the eighth
bicuspid gets to be too onerous to bear. The
floss dispenser goes back into the bowels of
the medicine cabinet and we forget about it
until our next dental appointment.
Well ... sort of forget about it. We suffer
sporadic guilt pangs.
I know I’ll get mail - a couple of dozen
indignant letters from readers who insist they
do, too, floss fervently after every snack.
Okay - 24 Canadians floss their teeth
correctly. The rest of us are backsliders.
It’s hard to say exactly why - I doubt that
anyone contests the fact that Flossing Is Good
For Your Teeth. Studies have shown that
mouthwash, tooth brushes or the comer of a
matchbook just can’t match the simple
efficiency of giving every peg in your head a
brisk rubdown with a piece of floss. We avoid
it at our peril: non-flossing leads to such
Cronenburgian horrors as gingivitis, gum
recession and jawbone decay - not to mention
bad breath, yellow fangs and eventually
dentures - and yet we resist flossing.
By Raymond Canon
state that we are losing control of our economy
is totally without foundation.
Do you ever hear the other side of the story?
At the same time that this alleged disaster is
taking place, Canadian firms are actually
doing more buying in other countries than
foreigners are doing here - about $6 billion
more in fact. They do this mainly to develop
their own foreign markets, to avoid
foreign tariffs and restrictions still in place in
spite of the World Trade Organization and
NAFTA.
In almost all cases, such purchases, which
go by the name of direct foreign investment in
economic jargon, result in a greater amount of
business for Canada.
Unions are one organization who love to
play with statistics. Their favourite ploy is to
remind us how many jobs have been lost due
to NAFTA.
I need not add at this point that they are
totally committed to opposing the pact.
It goes without saying that jobs have been
lost from NAFTA; that was a given even
before the pact was signed. However, do they
ever let us know how many jobs have been
created by the same pact? Does the CAW
make public how many jobs have been lost in
the auto industry in spite of the union’s best
efforts?
If the exchange rate of the Canadian dollar
drops, you can count on some organization
claiming that we are going to hell in a hand
basket while another organization will be
claiming, equally forcefully, that the drop is
great for their industry.
The truth is that a drop does both harm and
good and, when mention is made of the drop,
It's partly an image thing. It is very hard to
look cool—even to yourself - when you’ve got
both hands in your mouth up to the knuckles,
sawing away at a back tooth.
And it’s not something you want to witness
in public. I remember watching a couple of
yuppies in a Toronto restaurant who, after their
meal, deftly whipped out identical floss
dispensers and started buffing their choppers,
hovering chunks of Fettuccine Alfredo all over
the tablecloth.
Not a pretty sight.
But it’s no more attractive when some
businessman hauls out a handkerchief, buries
his beak in it and proceeds to honk like a drug-
addled goose.
We accept that without a peep. Why are we
so down on flossing?
I asked my dentist about it one time. He’d
just finished giving me my semi-annual dental
roto-rooting and was delivering the post-
traumatic litany about the importance of
Regular Flossing.
“Aw, come on, Jim,” I whined. “Flossing’s
such a pain. Don’t try to tell me I hafta floss
every tooth in my head every day of my life?”
“Of course, not,” he purred. “Don’t worry
about flossing every last one of them, for
heaven sake.”
“Just floss the ones that you want to keep.”
both sides should be pointed out.
The same holds true when the exchange rate
decides to go up.
Finally, the latest controversy is over the
question of productivity of Canada compared
with other industrialized countries and
especially the United States.
The OECD office in Paris, France, recently
came out with a rather gloomy report saying
that Canada’s productivity growth was less
than that of the other major nations of the
world. Hardly was that out when Statistics
Canada reported that this was not the case;
ours was actually better than that of the U.S.
You can guess what has happened.
Everybody is quoting the one that best suits
their purpose.
Lost in the argument is the distinct
possibility that each report is based on a
different set of criteria. What should be kept in
mind is that productivity is a key factor when
it comes to improving the standard of living in
a country, be it Canada or anywhere else.
There is an old saying in business of letting
the buyer beware. Perhaps we can change this
slightly to read that, when looking at a set of
statistics, let the reader beware. Both are
equally true.
I I
A Final Thought
Success is a state of mind. If you want
success, start thinking of yourself as a
success.
- Joyce Brothers
THE CITIZEN, WEDNESDAY, JUNE 23,1999. PAGE 5.
The
Short
of it
By Bonnie Gropp
Surprise!
What did you get your father for his big day
on Sunday?
There’s something about getting Dad that
special gift for Father’s Day that causes
turmoil. Merchants report dismal sales, card
store staff say when it comes to sending Dad a
message, there aren’t as many lining up as for
Mother’s Day.
For their part, we’ve all seen our fathers
wear that pasted on smile as they open yet one
more tie, one more soap on a rope.
It’s not that we don’t lave them as much as
we love Mom; it’s just that they’re dam hard
to buy for. It’s not that they’re hard to please;
it’s just that for some reason we don’t know
what they want. It’s not that they expect too
much; it’s rather that their tastes seem too
minimalistic.
Actually, my father is one of the easy ones
to please. When in doubt, his sweet tooth
makes chocolate a sure bet and his summer
pastime means golfballs will never go amiss
— lost later perhaps, but never amiss.
But I know, for my kids, finding something
special for Dad can be a challenge. Affordable
and to his tastes narrows the field drastically.
His penchant for classic cars and snowmobiles
is a little out of the budget. He likes to be busy,
but doing things that offer some challenge,
some communication, not just more work. He
enjoys being outdoors and appreciating the
world around him.
And if they do perchance hit on an idea then
it tends to get repeated year after year, until
ultimately it becomes predictable.
Taking all this into account, something
greater must have decided to take matters into
hand and give Dad a unique surprise on his
day of honour Enjoying the lovely weather
and the company of family, Mark took a little
tour around the house. A detour behind our
backyard “clubhouse” resulted in the
discovery of a large hole beneath the floor. So
now he had the challenge and a task.
Placing the water hose into the space, it was
just a matter of minutes before he was
rewarded by the appearance of a healthy-
looking skunk, who waddled, insouciantly,
through the backyards to another secluded
spot. Obviously after some investigation, and
deeming this place more preferable than her
suddenly damp quarters, she returned and
beckoned out eight little babies, five of which
followed to their new home.
Forgetting their pungent potential, the three
little innocents that remained behind collected
their share of admirers while waiting for mom
to retrieverthem. Dad got his chance to not just
appreciate young life but enjoy some
socializing. Family and neighbours lined up to
watch as these curious critters ventured
beyond the shelter to explore without any
apparent fear, taking particular interest in the
big, two-legged critters who were so
captivated.
Sometime later, Mama Skunk waddled back
to pick up the rest of her offspring leaving us
to get on with our day. Obviously, we were
glad to see them depart, and hope they won’t
become tenants again. But for a brief time on
a lazy Sunday afternoon, they were a breath
of...
.. they were a challenging, though adorable
surprise for Father.