HomeMy WebLinkAboutThe Citizen, 1999-01-27, Page 8PAGE 8. THE CITIZEN, WEDNESDAY, JANUARY 27, 1999.
From the sidelines
Superbowl a media’s delight
By Hugh
Nichol
Sunday's
superbowl is the
perfect outlet to
show how the
American's skill
of marketing
controls the
advertising world and how their
influence through commercialism
will make you believe this one game
of football is the greatest sporting
event of the year.
The reason of course is financial
for the money generated from
merchandising, television rights and
30-second time slots is astronom
ical, all based on the ability to
convince the American supplier that
despite a million dollar plus price
tag per commercial the product will
continue to sell long after the score
is forgotten.
The first superbowl originated
when the National Football League
agreed to merge in 1966. The two
retained their separate identities but
agreed to meet in an AFL-NFL
world championship game later to
become known as the Superbowl.
Under the guidance of the
legendary Vince Lombardi and the
on-field quarterbacking of Bart
Starr, the NFL Green Bay Packers
easily won the first championship
defeating Kansas City 35-10 at the
Memorial Coliseum in Los Angeles.
It wasn't until Superbowl III when
a young, outspoken Joe Namath led
the New York Jets to victory that the
American Conference gained any
type of respect in the football world.
The Canadian counterpart to the
Supertowl is the Grey Cup.
Donated in 1909 by Governor-
General Earl Grey the Cup was
originally awarded to the rugby
football champion of Canada before
becoming symbolic of Canadian
Football League supremacy in 1954.
While the Dallas Cowboys are
regarded as America's team nobody
has claimed the Edmonton Eskimos
despite their dominance of the CFL.
During a 10-year span between
1973 and 1982 the Eskimos made
nine appearances in the final
including a record-setting five
consecutive championships. Yet,
due to a lack of Hollywood
Atom Reps win 8-0
It was a big win and a small loss
in WOAA hockey action for the
Brussels Atom Reps last week.
Travelling to Milverton Jan. 22,
and sporting brand new uniforms,
the squad shellacked their hosts 8-
0.
Leading the onslaught was Matt
While with five goals, one in the
first period, two in the second and
two in the third. Milch Blake nailed
one in the first while Tate Stephen
son’s second period marker and a
blast by Josh Aibrcchtas in the third
rounded out the scoring for Brus
sels.
Assists went to Aibrcchtas with
three, Darccy Cook with two and
Blake.
Jeff Elliott made some terrific
saves for his first shutout of the
season.
In one’s of the team's best games,
promotion, the Canadian game is
generally regarded as inferior to its
southern cousin. Even at the
university level our Vanier Cup fails
in comparison to any of the bowl
games of the American colleges,
especially the Jan. I Rose Bowl
from Pasadena, California.
A recent article in The Kitchener
Record reported that football is
among the most expensive athletic
programs to operate. Fortunately
most schools agree that the cost in
dollars looks cheap compared to the
benefits such as school spirit, school
loyalty and the educational
experience outside the classroom.
One of the highlights of my
secondary school experience was in
the fall of 1972 when the F.E.
Madill Junior Mustangs went
undefeated to win their first ever
Huron-Perth conference champion
ship. Burgess Street resident
Murray Armstrong was a member of
that club as well as former
Brusselites Keith Raymond, Lloyd
Vallance and Henry Olechowski.
While football players are often
portrayed in the movie industry as
beer guzzling, mascot stealing, party
neanderthals, an overlooked benefit
of a football program is the physical
conditioning.
For many the fall of their
graduating year of high school was
probably the last time they were
truly in the best shape of their lives.
Touch football was also a
favourite after-school pastime of my
era and although usually male
dominated there were times new
excitement was added when the
game became co-ed. I am sure
everyone involved can remember
their first touch, turned to tackle
with a member of the opposite sex,
although when questioned by our
significant other the exact details
may be forgotten.
This year's Denver-Atlanta
matchup is a media's delight -
defending champion Broncos vs
first time Falcons, the league's
winningest quarterback vs the
"Dirty Birds".
As for me the game means little
but the commercials will long be
remembered, especially after last
year's attempted assassination of the
Budweiser Bullfrogs.
coaches proudly announced that
"everyone just seemed to be deter
mined to get a win."
A slow start may have cost the
Atoms a win as they were edged 5-
4 by Hcnsall away Jan. 23.
Cook and White gave Brussels
two points going into the third.
Unfortunately, helped by two
power-play goals in the second,
Hcnsall was leading by three.
The visitors got back in the game
for the final period, holding Hcnsall
to five, while Adam McClure and
Chris Corbett cut the lead to one.
However, while Brussels had plen
ty of chances they just couldn't gel
the tying goal, even after pulling
the goalie in favour of the extra
attacker.
Kyle Gibson gave a strong per
formance in net, despite injuring
his back al the start of the game.
They all fall down
It was fast play and hard fought, but the Blyth Juveniles earned a 5-2 win against Zurich at
home on Saturday afternoon. Unfortunately continuing the playoff series on Sunday in
Zurich the squad was defeated in what was the fifth and deciding game to be eliminated and
end the season. (Ashiey Gropp photo)
PeeWees
win 11-1
In an 11-1 romp, Blyth PeeWee
Local League scored big on home
ice against Clinton Jan. 21.
Neil Salverda and Brett Bean
gave Blyth a two-goal lead in the
first. Assists went to Mike Bean
with two and Darren Austin.
The second period was a big one
for Blyth with the team bulging the
twine no less than six limes, while
continuing to shutout Clinton.
Goalscorers were Salverda with
two, Cody Anderson with two,
Austin and M. Bean.
Assisting were Tyler Kemighan
with two, M. Bean with two and
Taylor Hesselwood.
While the onslaught slowed in
the third, Blyth still managed three
before allowing Clinton on the
board. Lighting the red light were
Anderson, with two, and Lee
Prescott. Assists went to Kyle
Campbell, Hesselwood and Ander
son.
It came down to the final seconds
of the contest between the Blyth
PeeWee Local League squad and
Goderich, Jan. 17, before a winner
was determined.
Continued on page 10
TVedding^nnouncement
Following the Sunday morning church service, on December 27, at the Blyth
Community Church of God, two from that congregation were united in
marriage. Besides the congregation, friends and relatives from Beachville,
London, Londesboro, Toronto and Kitchener were present to witness the
ceremony performed by the pastor Leslie Cook. The bride, Joyce Stephens
was attended by her daughter, Vivienne as matron of honour, and the groom,
Andre Lammerant by his son, John, as best man. The bride was given in
marriage by friends, Russell and Marion Cook, and Hazel Dalrymple played
the piano. The bride and gio >m spoke the vows they had compiled
themselves, as they made their comn.. ment to God, and to each other.
During the signing of the register, Joyces cousin, Ena McCaller sang "Life
is Like a Mountain Railroad." Following the ceremony the wedding party
enjoyed Sunday brunch at Benmiller Inn. The happy couple is now living in
Egmondville.
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