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HomeMy WebLinkAboutThe Citizen, 1999-01-27, Page 8PAGE 8. THE CITIZEN, WEDNESDAY, JANUARY 27, 1999. From the sidelines Superbowl a media’s delight By Hugh Nichol Sunday's superbowl is the perfect outlet to show how the American's skill of marketing controls the advertising world and how their influence through commercialism will make you believe this one game of football is the greatest sporting event of the year. The reason of course is financial for the money generated from merchandising, television rights and 30-second time slots is astronom­ ical, all based on the ability to convince the American supplier that despite a million dollar plus price tag per commercial the product will continue to sell long after the score is forgotten. The first superbowl originated when the National Football League agreed to merge in 1966. The two retained their separate identities but agreed to meet in an AFL-NFL world championship game later to become known as the Superbowl. Under the guidance of the legendary Vince Lombardi and the on-field quarterbacking of Bart Starr, the NFL Green Bay Packers easily won the first championship defeating Kansas City 35-10 at the Memorial Coliseum in Los Angeles. It wasn't until Superbowl III when a young, outspoken Joe Namath led the New York Jets to victory that the American Conference gained any type of respect in the football world. The Canadian counterpart to the Supertowl is the Grey Cup. Donated in 1909 by Governor- General Earl Grey the Cup was originally awarded to the rugby football champion of Canada before becoming symbolic of Canadian Football League supremacy in 1954. While the Dallas Cowboys are regarded as America's team nobody has claimed the Edmonton Eskimos despite their dominance of the CFL. During a 10-year span between 1973 and 1982 the Eskimos made nine appearances in the final including a record-setting five consecutive championships. Yet, due to a lack of Hollywood Atom Reps win 8-0 It was a big win and a small loss in WOAA hockey action for the Brussels Atom Reps last week. Travelling to Milverton Jan. 22, and sporting brand new uniforms, the squad shellacked their hosts 8- 0. Leading the onslaught was Matt While with five goals, one in the first period, two in the second and two in the third. Milch Blake nailed one in the first while Tate Stephen­ son’s second period marker and a blast by Josh Aibrcchtas in the third rounded out the scoring for Brus­ sels. Assists went to Aibrcchtas with three, Darccy Cook with two and Blake. Jeff Elliott made some terrific saves for his first shutout of the season. In one’s of the team's best games, promotion, the Canadian game is generally regarded as inferior to its southern cousin. Even at the university level our Vanier Cup fails in comparison to any of the bowl games of the American colleges, especially the Jan. I Rose Bowl from Pasadena, California. A recent article in The Kitchener Record reported that football is among the most expensive athletic programs to operate. Fortunately most schools agree that the cost in dollars looks cheap compared to the benefits such as school spirit, school loyalty and the educational experience outside the classroom. One of the highlights of my secondary school experience was in the fall of 1972 when the F.E. Madill Junior Mustangs went undefeated to win their first ever Huron-Perth conference champion­ ship. Burgess Street resident Murray Armstrong was a member of that club as well as former Brusselites Keith Raymond, Lloyd Vallance and Henry Olechowski. While football players are often portrayed in the movie industry as beer guzzling, mascot stealing, party neanderthals, an overlooked benefit of a football program is the physical conditioning. For many the fall of their graduating year of high school was probably the last time they were truly in the best shape of their lives. Touch football was also a favourite after-school pastime of my era and although usually male dominated there were times new excitement was added when the game became co-ed. I am sure everyone involved can remember their first touch, turned to tackle with a member of the opposite sex, although when questioned by our significant other the exact details may be forgotten. This year's Denver-Atlanta matchup is a media's delight - defending champion Broncos vs first time Falcons, the league's winningest quarterback vs the "Dirty Birds". As for me the game means little but the commercials will long be remembered, especially after last year's attempted assassination of the Budweiser Bullfrogs. coaches proudly announced that "everyone just seemed to be deter­ mined to get a win." A slow start may have cost the Atoms a win as they were edged 5- 4 by Hcnsall away Jan. 23. Cook and White gave Brussels two points going into the third. Unfortunately, helped by two power-play goals in the second, Hcnsall was leading by three. The visitors got back in the game for the final period, holding Hcnsall to five, while Adam McClure and Chris Corbett cut the lead to one. However, while Brussels had plen­ ty of chances they just couldn't gel the tying goal, even after pulling the goalie in favour of the extra attacker. Kyle Gibson gave a strong per­ formance in net, despite injuring his back al the start of the game. They all fall down It was fast play and hard fought, but the Blyth Juveniles earned a 5-2 win against Zurich at home on Saturday afternoon. Unfortunately continuing the playoff series on Sunday in Zurich the squad was defeated in what was the fifth and deciding game to be eliminated and end the season. (Ashiey Gropp photo) PeeWees win 11-1 In an 11-1 romp, Blyth PeeWee Local League scored big on home ice against Clinton Jan. 21. Neil Salverda and Brett Bean gave Blyth a two-goal lead in the first. Assists went to Mike Bean with two and Darren Austin. The second period was a big one for Blyth with the team bulging the twine no less than six limes, while continuing to shutout Clinton. Goalscorers were Salverda with two, Cody Anderson with two, Austin and M. Bean. Assisting were Tyler Kemighan with two, M. Bean with two and Taylor Hesselwood. While the onslaught slowed in the third, Blyth still managed three before allowing Clinton on the board. Lighting the red light were Anderson, with two, and Lee Prescott. Assists went to Kyle Campbell, Hesselwood and Ander­ son. It came down to the final seconds of the contest between the Blyth PeeWee Local League squad and Goderich, Jan. 17, before a winner was determined. Continued on page 10 TVedding^nnouncement Following the Sunday morning church service, on December 27, at the Blyth Community Church of God, two from that congregation were united in marriage. Besides the congregation, friends and relatives from Beachville, London, Londesboro, Toronto and Kitchener were present to witness the ceremony performed by the pastor Leslie Cook. The bride, Joyce Stephens was attended by her daughter, Vivienne as matron of honour, and the groom, Andre Lammerant by his son, John, as best man. The bride was given in marriage by friends, Russell and Marion Cook, and Hazel Dalrymple played the piano. The bride and gio >m spoke the vows they had compiled themselves, as they made their comn.. ment to God, and to each other. During the signing of the register, Joyces cousin, Ena McCaller sang "Life is Like a Mountain Railroad." Following the ceremony the wedding party enjoyed Sunday brunch at Benmiller Inn. The happy couple is now living in Egmondville. (Division of D.E. 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