HomeMy WebLinkAboutThe Citizen, 1995-01-25, Page 5International Scene
mond anon
THE CITIZEN, WEDNESDAY, JANUARY 25, 1995. PAGE 5.
The idea's right,
but the letters
are wrong
My all-time favourite quote about the
cigarette business appeared last year in
Rolling Stone magazine. It came from the
lips of David Dangoor, executive vice
president of Philip Morris International:
"I'll tell you what I like about the
business...there are no surprises. There is
nothing more to be said or discovered about
the cigarette business or the industry. And
there's no way to write an article that could
do us more harm than what has already been
written."
Mister Dangoor is, alas, correct.
Everybody knows that smoking is like
playing Russian Roulette with five bullets in
the cylinder instead of one. Tobacco
executives wave an impatient hand when
you remind them that the product they sell
can leave customers with lung, lip and
tongue cancer, heart disease, emphysema
and a host of other fatal afflictions.
So cigarettes are more addictive than
heroine. So 35,000 Canadians will die this
year from smoking related illnesses. So
cigarettes have killed more North Americans
The Domesday
Book
I don't know how much English history
they teach in the school system these days; if
they still do, probably not too many students
take it judging from the historical knowledge
which I find in students at both the
community college or university level. This
is something of a pity since the laws in our
country are based on the English legal
system going all the way back to the Magna
Carter.
It is from Britain that we get the whole
concept of "habeas corpus"; a Latin
expression meaning literally "you may have
the body" but in legal terms has come to
mean that a person is innocent until proven
guilty. In other words either charge the
person with having committed a specific
crime or let them go.
When I was in the Consular Division of
External Affairs, I discovered that a lot of
young Canadians abroad foolishly had the
idea that this "habeas corpus" was practised
all over the world' when they did something
stupid, they would be releases shortly for
lack of evidence. It came as a distinct shock
to both them and frequently to their parents
to discover that such was most assuredly not
the case. In many places a person is
considered guilty until proven innocent. A
little bit of British history would have cured
the young people of their naive assumption.
Another fascinating point of that country's
history is the invasion by the French in 1066.
That brought about a gradual, but eventually,
a dramatic change in what we know as the
English language, but that is another story.
What I would like to tell you about is one
of the main works of the victorious king,
William the Conqueror of France. Known
also as William I, he decided to get his new
than all the enemy bombs and bullets of all
the wars of the twentieth century put
together. So what?
So will that be regular or king-size? Plain
or menthol? Full-flavour or Light?
They never give up, the Death Merchants.
They never tire of finding new ways to
entice new sets of lungs to sample their
wares. Twenty years ago their statistics
revealed that North American women
weren't smoking nearly as much as men.
Tobacco advertisers re-adjusted their sights
and came up with "feminine" cigarettes such
as Virginia Slims. Result: two decades later,
women smokers almost match men smokers
in the lung cancer department.
You've come a long way, ladies.
The latest attempt to find new smokers is
aimed at the younger set. (Which only
makes sense. After all, the older smokers
keep dying off on them.) The newest
smoking sortie is to be a product called
Dave.
You read right - Philip Morris is right now
test-marketing a cigarette called Dave in the
Denver area. It is, saying the marketers
aimed at "hip, image-conscious smokers".
Which is bafflegab for "teenagers."
Which reminds me of my second-favourite
cigarette business anecdote - a story told by
David Goerlitz. You might not recognize the
name, but you'd recognize the face -
ruggedly Hollywoodian, granite jawed,
gimlet-eyed. Goerlitz was a model who
appeared in many cigarette ads for the R.J.
Reynolds Tobacco Company.
In the tobacco advertising business, David
Goerlitz was known as The Winston Man.
Goerlitz told the story of one cigarette
commercial photo shoot at which several
Reynolds executives were present. The
session involved dozens of shots of Goerlitz
looking he-mannish and intrepid with a lit
cigarette in his mitt and cartons of Winston
scattered all over the set.
There were dozens and dozens of cartons.
When it was over, Goerlitz asked rather
timidly if he might take one or two cartons
home with him.
"Hell," said one of the tobacco executives,
"Take 'em all."
Goerlitz wasn't a greedy man. Surely the
executivest.wanted some too. They smoked
themselves, didn't they?
"Are you kidding?" sneered the executive.
"We reserve that right for the poor, the
young, the black and the stupid."
So there you are. If you smoke, by all
means go ahead and enjoy yourself.
But don't ever forget what the people who
make your cigarettes think of you.
Makes me think that the tobacco
advertising geniuses may be off-base with
this new Dave line of cigarettes. Oh, the idea
is good - nice, short punchy name. They've
just got the wrong letters, that's all.
Shouldn't call the new cigarettes Dave.
Should call them Dumb.
remained the same until the 18th century or
about the beginning of the Industrial
Revolution. The population in 1300 was
about the same as 500 years later -
5,000,000. Today it is over 50 million.
Women having to contend with
housework today would envy the fact that
there were hardly any communities that did
not have servants. Since no less than a third
of all English households had servants at that
time, this meant that even people who were
relatively poor by the standards of the time
were able to maintain at least one.
Most of these were under the age of 25
and it was almost unheard of for a servant to
be married. What happened was that a boy
or girl would leave home about the age of 10
and, for the next 15 years would work in one
or more households.
Given the low life expectancy, it was quite
possible that a person would spend a good
percentage of their life as a servant working
for little more than their keep.
You may wonder at this point what caused
the system to change. The answer is easy; it
was the above mentioned Industrial
Revolution which saw a mass migration to
the cities.
At the time of the Domesday Book, the
population was spread all over the country.
At the present time no less than one-third of
the population lives in three per cent of the
land area.
One can only imagine what a shock it
must have been to the people who found
themselves living in the first years of such a
dramatic change.
Shop at home
Support your local
merchants
The
Short
of it
By Bonnie Gropp
May she live a long
and tortured life
I just couldn't read it.
For several weeks now I have had in my
possession a magazine article which
attempts to shed some light on the enigma
that is Susan Smith, the type of woman who
cold-bloodedly murders her two babies when
she perceives them as being the obstacle to
her financial and romantic future.
Every time I tried to read it, I became so
disgusted, so sickened that I couldn't go on.
Finally, last week 1 did finish it only to
discover that it failed to do what I had hoped
it might — provide some understanding of
what could possibly happen to make
someone destroy what she should instead
instinctively nurture and protect.
Smith's children were still very young;
Michael, was three and Alex just 14 months.
They were at the age when love and trust are
given unconditionally, when tiny arms
wrapped around your neck provide more
than enough TLC to see you through just
about anything.
Let's face it. Such horrific examples of
passionless abuse committed against trusting
innocents is always painful, but when the act
is done by the one who gave the child life it
becomes incomprehensible.
Incomprehensible perhaps, but
unfortunately not infrequent. Though the
diabolical selfishness that drove Susan Smith
is not inherent in every case the other
examples of mothers killing their babies are
never any less sad. Last week, for example,
all were shocked to hear of Maria Canhoto,
22, of Cambridge, whose two-year-old child
died during an exorcism conducted by her
mother, grandmother and two neighbours.
Whereas Smith could be seen as a ruthless,
heartless social climber, some may view
Canhoto with a bit of compassion. They
might think the young, misguided woman,
believing her daughter to be possessed by
demons, felt she was acting in her best
interests. Not me, mind you, I'm not that
generous.
One of the biggest lessons I still keep
trying to learn in my life is to not be too
judgemental, to attempt to not preach. I
work (sometimes with great difficulty and
sometimes with limited success) at keeping
an open mind and retaining my objectivity
even when sentimentality and passion may
almost overule. For whatever their motives I
can't help regarding all these women with a
narrow view. They are contemptible.
I, like every other normal mother, recall
the day my babies were born. Every day
since, even when they are less than perfect, I
am reminded by what a miracle they are and
how blessed they have made my life. When
they hurt, I hurt. I worry about them, fear for
them and rejoice in their accomplishments
and independence.
And I know with a certainty, though
fortunately, I have not faced this, I would
give my life for them.
Corny? As far as I'm concerned only those
who are mentally infirmed, hate children or
don't have children would think so. Every
parent I know would echo my feelings.
What makes these stories all the more
pathetic is that these children were never
expendable. There were many people who
would have gratefully given them a loving
and safe future.
Women's rights groups are valiantly
battling to end violence against women, but
how can we protect these innocent babies?
Infanticide is an atrocity and puniShment
should be severe. South Carolina is asking
for the death penalty for Susan Smith.
Perhaps a more fitting end would be that she
learn to fully appreciate what she has done,
that the memory of her horrendous deed
never fade and she instead lives a long,
tortured existence.
Arthur Black
nation into something that the French
considered to be sufficiently organized. To
this end he had the ministers of his court go
out and gather information of the country
which was then tabulated in the famous
Domesday Book in 1086.
From this book we are able to determine a
number of characteristics of Britain and how
they compared with that country today. One
interesting fact is the age at which people
married. Far too many people have the idea,
having heard of Romeo and Juliet, that
young marriages were the norm. Juliet's
father says that 14 is too young to marry; he
would prefer that his daughter wait two more
years.
In reality the Domesday Book reveals that
the average age of a bride in the 11th century
was 24; that of the groom was 28.
Nor did they have a lot of children. Births
were spaced widely with the result that the
average family had two to three offspring,
many of whom did not live past the first
year.
One family homes were the rule; this
meant that, when a son married, he did not
move in with his parents. He went elsewhere
to live and in many cases his parents were
not around to live with. Most fathers were
lucky to reach 50; at that time the average
life expectancy was 35-45. The records of
one village showed that there was only one
grandchild in the entire community.
By today's standards everything at the time
of the publication of the book was relatively
tiny. There were no less than 10,000
settlements listed, most of which still exist.
However, in the 11th century the average
number of people in these communities were
close to 100. In the largest town listed,
Norwich, there were only 5,000 inhabitants.
Since there arc many subsequent records
of English society, it is easy to determine
how long the characteristics of the 11th
century continued. Surprisingly things