HomeMy WebLinkAboutThe Citizen, 1993-09-29, Page 5Arthur Black
International Scene
THE CITIZEN; WEDNESDAY, SEPTEMBER 29, 1993. PAGE 5.
MacDonaldization
of sports reporting
had to come
If / ever needed a brain transplant,
I'd choose a sports writer's,
because I'd want a brain that
had never been used.
— Norm Van Brocklin
Good old Norm, a football player back in
the 60's was known for long yards and a
short fuse. He was especially quick-
tempered around sports writers, especially
when they asked stupid questions.
Which sports writers do a good deal of the
time. But then, look what they have to work
with. After all, million-dollar shortstops and
megabuck goalies don't exactly have to be
Rhodes Scholars to do what they do for a
living. Aside from their God-given ability,
athletes only need about five clichds to deke
their way through the average sports
interview.
"Knuckles, how much would you say each
player is giving out there, today?"
"Uninurimmm, I'd say a hunnert an' ten
percent, Floyd."
"And how are you going to finish the race
for the pennant?"
"Uhhhhhh...we're gonna play it one game
The high cost
of a car
I would hazard a guess that, after a house,
the biggest single expense incurred by a
family is either the cost of buying and
maintaining a car or raising a teenager. Since
cars are very much a hybrid article to the
extent that one is never quite sure how much
is produced in Canada and how much
originates elsewhere, we can look at it
within the scope of this column much more
easily than we can an indigenous teenager.
I got thinking about cars partly because I
own two foreign ones (Mazda) and partly
because I had read that Chrysler took a strike
vote in case the round of negotiations did not
meet with the union's satisfaction. Frankly, I
am at a loss to understand why the union
would have considered a strike in these
times but then life has always been full of
surprises.
Part of my surprise is, however, due to the
fact that I have just discovered that, while it
took an North American buyer about 17.5
weeks of work in order to pay for a car in
1973, by 1983 that amount had risen to 22.5
weeks and in 1993 to 25.5. In short cars are
costing us more and more all the time and
you can bet that, by the time management
and union get to the bottom line (with or
without strikes), they will cost even more.
If the price of North American cars is on
the upswing, the Japanese, for one, cannot
be said to be gloating. Due to increased
production costs but mainly to the rise in the
Japanese yen against the American dollar
(and thus the Canadian dollar), the price of
one of their home-built cars has been rising
by about five to 10 per cent a year. Proof of
this has come in the loss of market share. In
addition, German labour costs have gone up
at a time."
"And how would you describe your
teammates?"
"I'd say that they came to play, Floyd."
"What about your opponents?"
"Uhhh...well, ya gotta remember, they put
on their skates/cleats/running shoes/jock
straps one leg at a time, Floyd."
"And what's the most important thing to
remember when you're bearing down on that
goal/hoop/one-yard line/dartboard/pool cue?
"Duhhhh, I'd say 'concentration', Floyd."
Somebody once asked the great Gordie
Howe if he was bilingual. Gordie replied,
"All hockey players are bilingual — they
speak English and profanity." Well, some
athletes are trilingual. Yogi Berra comes to
mind. The famous Yankee catcher spoke a
dialect so convoluted and esoteric that he
was its only known practitioner. Some
famous Berraisms:
"You can learn a lot by watching."
"If the people don't wanna come out to the
ballpark, nobody's gonna stop them."
"A nickel ain't worth a dime anymore."
"Ninety-nine percent of this game is half
mental."
Yogi wasn't the only sports figure to
mangle the language. When someone asked
Georgia basketball coach Hugh Graham to
describe his philosophy, Graham replied:
"It's not how good you can play when you
play good. It's how good you play when you
to the point where German cars are not the
bargains they once were; it is an open secret
that Audi is considering building a plant in
southwestern Ontario to offset these high
domestic costs.
One thing I have always found both
annoying and confusing is that it is
extremely difficult to get a handle on prices
anywhere. To me the sticker price is next to
meaningless. For a while we were looking at
all sorts of rebates; these have declined
considerably in the last little while but, even
if an automobile producer tells the public
that prices are rising at a rate less than
inflation, what does that actually mean.
You would think that excess capacity in
the automobile industry would have kept
prices lower than they currently are but such
is, unfortunately, not the case. Right now the
industry seems to be more concerned about
over capacity than it is about higher prices.
As I write there is evidence that Volvo of
Sweden and Renault of France will actually
consummate their long rumoured marriage.
While both of the above firms are presently
making a profit, as far as Renault is
concerned, such a profit is possible only
because the company was bailed out
financially by the French government. Of
the two, Volvo is obviously the weaker
although it makes a good, solid product but
then so does Volkswagen. This has not
prevented the Giant German firm from
finding itself in very rough waters.
It seems only a short time ago that the
German market was booming. There was all
this pent-up demand in the eastern part of
the country as consumers got rid of their
flimsy Trabants and the like. However, in
1992 the German market went flat just at the
time that Volkswagen, along with other
German manufacturers, found themselves
with the most expensive auto workers in the
world. To add to the problem, Volkswagen
finds itself in a colossal row with General
Motors in the poaching from the latter of
Jose Ignacio Lopez and seven colleagues.
Mr. Lopez, who gained fame at GM for his
play bad and we can play bad as good as
anyone in the country."
With raw material like that, it's no wonder
sports writers strike out once in a while.
But perhaps not for much longer. I
shudder to report that there is a new
computer program available from a firm in
Missouri. It's aimed at newspapers which
regularly carry high school football
summaries, and it kind of cuts out the middle
man — which is to say, the sports writer.
What the Zybrainics Sportswriter Program
does, is submit a questionnaire to the coach
of the team. The questionnaire has spaces for
OPPONENT, GAME DATE, GAME
LOCATION and WEATHER.
Then, it has a series of blanks, preceded by
questions such as: IN COMPARISON TO
OUR TALENT, OPPONENT WAS: CLEARLY
INFERIOR/ROUGHLY EQUAL/CLEARLY
SUPERIOR.
ASSESSMENT OF YOUR TEAM'S
PERFORMANCE (COACH'S QUOTE).
GAME WINNING SCORE OR PLAY:
QUARTER/TIME/DESCRIPTION (START
WITH PLAYER NAME).
The MacDonaldization of sports reporting.
It had to come.
Reminds me of the story about the excuse
Milwaukee Brewers infielder Jim Gantner
used to explain why he missed a scheduled
interview on a radio show. "Jeez...I clean
forgot. I musta had ambrosia."
cost-cutting measures, was expected to do
the same for Volkswagen. How successful
he will be, even if he gets a chance to work
for the German firm, remains to be seen.
Will Volkswagen have to be bailed out by
the German government or will it, too, look
for some firm for amalgamation purposes?
Stay timed!
Needless to say, shedding labour is
standard for the automobile industry all over.
To cite one example, Mercedes-Benz has
already cut 20,000 jobs from its work force
and is prepared to cut a further 14,000 by the
end of 1994. With this background it makes
the threatened strikes by auto unions all the
more ludicrous. If there is a strike, or even if
there is not, expect consumers to end up
carrying the can for the wage settlement.
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The
Short
of it
By Bonnie Gropp
Not a bad legacy
if I may say so
Having just celebrated a birthday, I caught
myself thinking a little bit lately about what
kind of mark, if any I have made during my
time here. I should note, I suppose, in case
you get the idea that my birthday brings
about depression, that this bit of
introspection was not a birth from the blues,
but more like a bit of whimsy instigated by
the fact that I was sitting on my tush
accomplishing absolutely nothing at that
point.
There are many ways to leave an indelible
legacy; those belonging to high profile
people tend to be more obvious than most.
Comedian Jack Benny will be forever young
at 39, while ball player Dave Winfield had
his 3,000th career hit this month, just a few
weeks before his 42nd birthday.
Singer, actor, director producer Barbra
Streisand, who has copped almost virtually
every award known, is also the all-time top
record selling female artist.
Then there's Dave Monday, who decided
to make a splash by going over Niagara Falls
in a barrel and surviving, twice no less.
Some, like convicted serial killer Jeffrey
Dahmer have left legacies better, but never,
forgotten.
Though avant garde artist Andy Warhol is
famous for having said that everyone would
enjoy 15 minutes of fame, in the real world
the impressions we make and leave behind
are often so modest as to go almost
unnoticed.
Many people, anonymous to us, will be
remembered by others for their selfless
dedication to community betterment through
countless volunteer hours. Others make their
contributions a little further afield helping
charities and agencies either financially or
again with tireless physical efforts. There are
the instigators, who see a need and get it
going and the go-getters, who appear to be
everywhere you look, keeping the energy
high.
Some have accumulated rewards, others'
rewards come from what they accumulate.
One young man I have known for many
years, for example, has acquired more
friends than you or I would have occasion to
meet in a lifetime. He was recently
honoured, with his bride-to-be at a party,
which was attended by some 600 people,
who know and genuinely like this guy. He is
one of those people who have never failed to
see the good side and finds humour in
almost every situation. His genuine warmth
and charm have earned him the respect and
admiration of his peers.
There are also examples of visual
enhancement to the world, the works of local
artists, designers and craftspeople.
So after looking at all the ways people can
make a difference in other's lives, I
eventually came back to me; where do I fit
into this big picture? One thing I have
always joked about is that I am the perfect
example of being average. Unfortunately,
though I think there may be too many of us
for that to have any impact, so I gave myself
a little quiz.
What have I done that will live on when
I'm gone? What have I accomplished that
I'm proud of? Have I created anything
worthy of notice?
My answer to these questions was the
same as it has always been when I so some
soul searching — my children— the best
work i've ever done.
And not a bad legacy, if I may say so
myself.