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Home My WebLink AboutThe Citizen, 1993-05-05, Page 34Announcement Kent Bray of RR 1, Ethel was a recipient of the Excellence of Education Award for F. E. Madill Secondary School for 1992-1993. He is the son of Larry and Janis Bray. Kent is a grade twelve advanced level student at Madill. He plans a career in bu4iness. Congratulations Kent! From your family and friends. Engagement KENNALEY - HALL Jack and Jane Hall, Brussels are pleased to announce the marriage of their daughter Dianne Elizabeth to Brendan Joseph Kennaley son of Dan and Alyce Kennaley Paris, Ontario on May 22, 1993, 4 p.m. In the Brussels United Church. FRIDAY, MAY 7, 1993 This year being held at Blyth United Church 7-9 p.m. * collectables * appliances * furniture * books * toys and games * plants * bake table * spot winners * kid's corner * food booth Sponsored by the Blyth United Church Women * * * ISO V1.1 9 p •• * Pricley 9 Night \ ir MOTHERS DAY DINING Honey Garlic Chicken or Tuna Steaks - both meals include - soup or juice, coffee or tea, choice of potato $7.50 GOLDEN LANTERN RESTAURANT Brussels 887-6303 I JC 1 / /0 PAGE 34. THE CITIZEN, WEDNESDAY, MAY 5, 1993. Co-operative marketing message of tourism event JIM REED By Bonnie Gropp Working together to promote tourism in Huron was the message sent to participants at the fourth annual Tourism Event and Brochure Swap hosted by Blyth Festival at Memorial Hall, Thurs- day. Former W-5 host, Jim Reed, who now makes his home near Dungan- non was the dinner speaker. He shared experiences he had while P. Carroll new HCBE director, A man who has been with the Huron County Board of Education for over 25 years has reached the peak of his career. Paul Carroll of Seaforth, the board's former Superintendent of Business and Operations was cho- sen as the board's director designate to replace retiring director Bob Allan. "We feel confident that Paul can provide the leadership we need for the 90's," said Chair Bea Dawson. "Paul was selected from an excel- lent group of candidates." FunFest meets It will be fun and games in Brus- sels once again during the weekend of July 11, 12 and 13, when the community hosts its annual Fun- Fest. Representatives from the Brus- sels Junior "C', the Recreation Board, the Optimists, The Citizen, The Ark and the Anglican Church as well as parade co-ordinator Wayne Lowe and FunFest chairper- son Doug McArter attended a meeting on April 29 to discuss plans for this year's event. According to Mr. McArter most of the events from last year will be back this year with a few notable additions. On the Friday evening the Intermediate and Junior boards of The Ark will be hosting a teen dance, while on Sunday the Legion will be holding a Fun and Fiddle Jamboree. Other dances will be the Opti- mists dance on Saturday featuring "The Desert Dolphins" a band com- prised of former members of the Lulu's houseband and Major Hooples' Boardinghouse. There will as well be the free family dance to wrap things up on Sunday evening. The flea market will once again be held on Saturday, while the Bulls will host a weekend long slowpitch tournament. The Citizen is once again sponsoring a soap box derby. Details will be printed in upcoming issues of the newspaper. travelling through the world as a journalist. These provided an anal- ogy for him to bring some thoughts to making tourism work in Huron. Mr. Reed said that one of his first trips outside the country was to Beirut in 1968 on New Years Eve, just as the Israelis left after destroy- ing the Mid East Airways fleet. He describes his shock at seeing the bullet ridden terminal, the flaming aircraft and the bodies littering the area. During an interview with PLO leader Yassir Arafat, Mr. Reed said he came to understand the rivalry which contributed to the tensions there. "When you look around you at any level, at the petty power plays, jealousies and rivalries that exist you see they destroy the develop- ment, creativity, artistic integrity and the quality of life," he said. Mr. Reed said his documentary was ill-received by Canadians as it was done to reflect the Palestinian view. "It was time to look at it through Arab eyes," he said. It was many years later, however, that Mr. Reed said he was struck by the realization that had the Pales- tinians and Jews worked together they would have had a strong coun- try. This was a dramatic way to illus- trate the benefits of a team approach, he said, but stressed that "rivalry will inhibit the quality of life. My message is to work togeth- er, develop networks and build on them." Huron County, Mr. Reed said is known for it cautious approach to development. "This thoughtful well-planned development philoso- phy is one that the county should hang onto. There is a world class approach in this county." Mr. Reed recommended that those involved in the swap not let the momentum stop after the day was over. Continued lobbying, he said, is very important. "If we have a rational co-operative lobby and network with other tourist lobbies, that will pay off. " The Brochure Swap was co-ordi- nated by the Huron Tourism Group. Approximately 45 exhibitors took part in the exchange, which formal- ly began at noon, while a total of 90 attended throughout the day. At 2:45 p.m. Blyth Festival Artis- tic Director Peter Smith and Mar- keting Director Dave Peacock delivered the welcoming address. Following this Sandra Chabot offered some strategies for co-oper- ative marketing. She suggests looking at all things offered in a community and package it as a group or town. One thing she noted was that advertisers who continued to adver- tise during a recession found increased sales. Participants broke into groups to discuss such topics as co-operative marketing, marketing strengths and ideas for new growth. Following dinner participants were again split into groups to attend seminars. Tony Cmcich pro- vided some ideas on a strategic pro- cess for putting together a marketing plan. The number one rule, he said, is to give customers what they want. "This seems simple, but really we're talking about doing home- work." Rather than telling the cus- tomer what they want, the retailer must find out what the customer really wants, he said. Mr. Cmcich also offered advice on how to advertise and what medi- um to use. In her talk on meeting customers' expectations Lynda Pinnington stressed the negative and positive influences client's will absorb. A personal touch, honesty, respect and a willingness to spend time 'were some of the things that will keep customers happy. If customers feel ignored or sense that the retail- er is evaluating them they will be unhappy. Don't make it difficult for people to do business with you, she said. The day was a "smashing suc- cess," said Mr. Peacock, who added that feedback is indicating "people want to see this type of thing more often. They are prepared to put in the time and like the idea of form- ing an Association." Mr. Peacock notes that while no one thinks tourism is the only thing important in the county it is a vital part of its survival. "We need to take the stuff that's easy to do and develop it." . You don't want to give her just any Mother's Day present. You want 701 something as unique as she is MOTHER'S DAY SUNDAY C Brunch - SMORGASBORD SUNDAY MAY 9th 1993 You can enjoy an an clay feast of Your Favourite Foods Delicious Ham Roast Fabulous Pasta Bar Where your pasta is made fresh in front of you and you can choose any one of a number of savoury sauces. Tender Hip of Beef In addition to the many palatable items we serve each week ALL $ THIS 1 095 /person FOR 8 and under $6.95 From 11 am to 7 pm Sittings every 2 hours Reservations Requested Like Always Like Never Before Rural Route 4, Goderich, Ontario, Canada N7A 3Y1 BenmiiIer Inn Tel: 519-524-2191 Fax: 519-524-5150 Toll Free: 1-800-265-1711 AN INDEPENDENT ORDER OF FORESTERS PROPERTY