HomeMy WebLinkAboutThe Wingham Advance-Times, 1959-02-11, Page 11The
WC " Appliances
Living to Nation
arade o
Better Electrical
Call mem
TV and
Repair Service
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Don't let faulty TV awl Raclin reception
your eujoyment!
IF YOUR SET IS OUT-OF.KILTER
McGILL'S SERVICE DEPARTMENT
TO,DAY,
the .early light pioneers like
Thomas Alva Edison and George
Westinghouse, than with countless:
lesser knewo inventors and dab-
blers and just plain dreamers who
sought RVaGtloW uses for electricity,
Edison made history when his
first workable incandescent lamp
glowed for 40 hours in 1870, hut'
within three years Henry W, Seely
had received a patent for his, elec.
trio flatiron, although actual pro-
fitietion was still some years away,
RED SEAL
the decade. put manufacturers Jost,
the strategic materials needed to'
satisfy -their hongry markets when
World War It began and Converted
their shops to turning' out essential
goods,
The war years, however, were
marked by constant developinent
and design of new and better
household appliances, Puring this
period such items as ,teleViarlOA
clothes dryers, wage disposal units,
room air cooditionera, freezers,
dish washers and many other
modern convenieneea were OW,
oiled,
Porn the, end of World War IX
to thetpreaeot day, the••aPPilaireei
laboratory, it hos grown to a multi.
billion dollar industry, selling nail-
lions of appliances annually, out.
stripping the hopes and dreams of
its most enthusiastic advocates.
And with new designs and in"
ventions popping off the laboratory
tables almost every day, the future
barns bright for electricity in the
home, $0 bright, that the housewife
of 1957 would never know her
kitchen if .Pha WO slept for U)
years and awoke in 5007,
the rawitish sounds Of Elvis on her
PhonegtaPhl Junior tuned in a
night baseball Willie on his hedroOM,
radio ;and grandma slept snug ID
her room Under an electric blanket.
These` are but a few of the
changes that have taken place In
the home in the. 50-year history of
electrical progress, through appli-
ances in This country and through:
out much of the world, The
changes oceurred quickly and
steadily but far from sUddenlY.
Thanks to the dedicated efforts of
thousands of pioneer inventors,
merchants •arid nianuacturers, the
appliance industry has grown froth
a' few hundred thousand dollar
OVARAINITINEVI XXIIATS, I/ACILED.
i2YTKO LATEST OF TESTING EglilIVNIENT WILL
MEAN SATISFACTION FOIL YOU 'MIEN YOU NEED
TV:LEVI-SIGN oil itAblo r,G1cr,.
an eirdless array:,.of :...Piodal.0:1 that,
would dollar , incluatrY.
Wbore",did it ,'tat First.with
Veiltra' Eleetrical
outstrips ,l revielis Tie CeriturleS
„A, Boinan, housewife seruhbing
her WeeklY wash Along the banks
of the Tiber In the year r AP,
could have dozed. off into a super
Bhp Van Winkle snooze for
thousand years and found her
work-day world little arranged, De,
Spite the Passage of 10 Momentous
*mantles, she would still have been
scrubbing her wash by the river-
bank without, the benefit of sink,
faucet or evert clothespin in 31 000
A.D. ,
But consider the case of a 1007
lionseWlfe who dozed off in her
Y .latef.• 9. world • of
wonders wotild:.Ateet her eyes;
The great depression of the 00's
sent the radio-appliance •business'
into an almost immediate decline,
but had, the singular effect of low*
cring, Prices to a noint whnro P111).
lie ,demand was,. highly stinauloted,
arid a haying Spree resulted when
times improved toward the end of
World sparkling with hruldreds Of
Op al Pliances..0
BY 1957, , glare-free fltioreSCeiit
lights had banished the ,glooto of
her old gas fiXtOresI a huge home
freezer and revolving tray refrig•
orator had replaced the airiehy lee
box; i clectrie ranges, wall oven?
Arid' a dozen differentWOO of
broilers, frYers and rotisserie;} had
added new and simple refinements
to the ancient art of cooking; auto-
matic elothes Washers, dryers and
Irons had taken much of the work
out of the weekly washing chorea.
In the dust, pollen-free aii;con-
ditioned , livingy room, the children
spraWled ?on W,recently vdehoril'ed
rug-wa:e ngitteleVision. .UpStairs,
d ad':sniciirthlyeto kW:his be r
an, e•latiric ...fazdr;Sis,",:niFioned over eeA6e: PHILIPS • and 'ZENITH
y..,,sEIrs otti7:Stoie.
In the:golden days of ,the Old trolled'bektr•The sroall,,area -of con-
Wild West, When men were men centratcdiheat that the'pktperfeliced
,•
and cooks were cooks, the Indians • —
could always :telt a tenderfoot from
a real:woOdsmon by the size of 'his
Electric Range
Skill Add Up to Delig s
wooilsorari sought to, Obtain - hy,
eliefully..nUrsitig a few White hot at the.: flick of :a
avvitelr'in, a rnatter of seconds for!
today's hiruseWi cooking, over an
electric-.range. ;
• • RADIO. 0..0-
.... IgLE.ViS11) ; •
It. - • .. .. .. . . . • • • .• ..,.,. WeService Every •Set, We . Sell . . . .. .. , _ . ... .
1 Phinie 380' • '. -:_ ...-• ••. •' -• • - .- •Win'gbarn.
....
,...,gliiiiiiiiiiiJoutiliontomoinapimuicisomitototamiccoistml
„instance,' is more than a time arid'
'energy saver. Knowing how and
when to 'Use this wonderfully simple
cooking _tool con mean the differ-
ence betWeen a genuine culinary
creation sand a pot luck batch of
something. Nearly foolproof as to-
day's. electric ranges are, they per-
forri6 hest /Or, the homemaker who
knows .and , understands -the various
,types,,%ffieontrols and uses then)
-properly:,
• New;cooks, especially, orlickly
and , confidently can attempt corn-
man,counterPart i in•:11Ap-;
Nkiv 0.41,y
TOre... Basic feetrii"N S n (IRO :for
he .',Red stanptd ;of
dean acykivitas.4 etstalil s to
mi*ettl "basi.c"'•nee4.• of •.tir e t.tkpie al
:hOuSdficiky.
,
adequate' ,Circuits
'for tpri!Sent-f.• and., friture,..;:nae;, y, ode,
dirtiets •••fYVvitehe-s';*.„
.means effitciertt
.of
today •arid
SOth-Pr7ek'tirtiSt'a Pip grFatpi
within the nq:24'.. y6iir as
'Yetii't -denlands -increase,' 4 ,
.;Tliig,',436.sip";stanirjA:rd his boeri, ap
proVed by yaur.utilitY and 14:allies
ElectilcZtpovio6,:40.fiues.1
a'EZnn Seal„ is' a.,lirkleidal:Staridard
and .: isi the `very leaSt,,yout'should
inaist",orr for nrodeiri eledt:rieal:,corn,
r ot
February 8th.' to1.4th, is 'National
Electrical Weelc,'"Inkitking:tlie'llr41''
anniversary t, of Fo diSores,
birth. brtaight.-elecffieiLY
out of 'the laboratory!' and, .into
praatiCal use for''the.berrefit of Iasi;
mankind, He Worked ;untiringly ;toy
develoP the ,first, practical: electrin „fort tand,converrienee.Ircmost•,eases
light bulb,;.:and' with it,• ;the •yequile ,""RedpSeril".7stantiattis Inatlatl py
And; juSt as the oldtinae.pioneer
had. to know the. right ; wood and
the:proper wiint,Oiredtion, in :order,
,build his Campfire; sri the Mod-,,t
ern ,housewife Wilo Yearns to ,be"'
,good 'cook ,can-Profit,',byc Ja know-i
ledge of the control switches and.
timing, devices an •,ber range r4
f.., tfiertnostatie.even corrtfril, • fo'rf:',,Plieoted • dishes that mother never'
Would'.haye dared on her old coal
range, -once they realize the mar-
vels that are at .their fingertips.
Old cooks,, too, can . learn plenty
of new wrinkles that science has
introduced into the ancient art of
cookery.
camPfir0;
From a distance of 10 or 15 miles,
they could spot a tenderfoot by the
giganticilameS licking up frorn the
bonfire. A real hand at camp cook-
ery would' kneW, better: his fire
, would be small and' concentrated,
barely Visible,' 'almost smokeless and
with the heat coming from a few
white hot coals instead of an'infer-
no of flames,
If old Sitting Bull walked into a
suburban kitchen today, he could
still tell a tenderfoot housewife
from a real cool{ Vy the size of her
'Indoor campfire", Top notch cook-
ing still domes from carefully con-
Ws easy to hiewnriffee for a crowd
this new"lrhilge,t /entail*
automatic percolator eoffeentaker
slink' into range • trip. innova-,
Hon „is one of many advantages Of
ele4trical"kitehen appliannes,i Hot-;
point'range shown here also oifOrs '; So, for beat results, get to knoW
pluOn meat thermometer, • auto- .t.your range, All it takes is a f ew
triatie,,thriers,ler both oven" an& minutes with the manufacturer's
surrice""eooking,, and a'plug-in two -instruction' book arid you'll be out
pdSition rotisiterie. • .y-or the tenderfoot class in no time,
rribre.,;eireuits; probably ,100-amp
service. capaCity. , , • , , •-,
The ,"."Eted standarV:prc-
verOS..,WV.atecl5ower ; gn c' a";.greitte r
safety;
13'000s;0,q'i`PkiV:'-vatire,-,,Of. year
treme.;:. •-,9:Or complete,,;,prio
-; e:4tiret"ari; appiWerit;e1 &ail:CAI ;con=
tractor,l'or Yyour,,,Eleetric :•;SerVice
ceedgrte, ' • • -
ILEMOVE.,FLISE
n.;,';••••"'” ' 'If you ,replace YnIctfixtu re„„witb
i/C71orie ycioirelsriifiVeZtlie
fuse:: "flist:'`The' )3 leetric
Servide, Le riite: ad VI s `.Anther
a. Lsafege'al'd agars st shock a. •The
:filSai.:iS;,re4Ose'stedi-„Wliene4he j ob
is-done. '
DARk'STATIV HANGER !:
Unlighted stairwells a„re:a ; h ease
holtt:•nnerace There sliopld#be a.
ciiing 4 fiRture at' the fontYand head
of!Yeach,:'stairwell, with n,,iswitch at
'botht...erids:sotthat light-can be;„pror
Nect idii.v•herr'fw,alicirig - 1:.-aolon • R :-,
rnent needed .to bring, it into, our
homes. ;Edison. fourided y ari
that has: Vecorn6!
largest , arid ,mos't vital and ;inr'
dustry,-- that has,
electricitY„,,,,,to4Work" thousand
ways • '.that --tecottillinte-"",,,to';:.i= 'thy
,..rei-±gtli*:Vad:yrir"ospertt n! Of yt11e
tion;An;
playAnr'inerecraihk\PArt,iin„canada'A.;
development-2 P,rovidi - eCiti firdent'
for 'fialr-fiithsek-all'work`;in:inanu'i
,factoring_ for :erp.iiiple.y.`Yes,',."irri
:forest; and 1".ia,rin to error products$
"electricity"builds; Jobst .7v„
So,-,'duringNational`' E.Nctrical
Week,;,,,thrs',year,Wir,,aaltty
worldrs:quost verservantsatilel:
electricityEl 0Pfrifkr4' IciePS you
warm in. the '`Winter•'":1eOol Vin"• thy
surrimer.;Ityt4tU•;knikhinfia.iliiv'at•
the' flick' of. a -it.:13.'rii-rks y.90
entertainment, , ,;cooks
dues; year „Wishing arid in iso,riYany
ways makes I, ypiiir easier; and
More enjoyable .,- -,YOU",•eyer,
thought ' how; inexpedsive::'.all
these eledtriCall;-aerVantS ,/a"1-C.:!:
average'-size lixing,q..00m ,l7ycartybe
vacuumed' for•.,b.hbat
With, the', flick, of 1- a 'swite41,4
tri cl cop:: a'weclt's :washz
average familY 'for' leis,:tirdh., a
nisi el, ; Yi• '
spire H me's Decor
OPP-CENTER; ACCENTS:),
.- Conversation pieees",wilki. attract
more:-.attention .from youry.grests if
yriwilight7aceent'tiien With 0:ec
:ter; ceiling, fiktyres.''. The:btaigtttype
• " most
3yeriatiier,,Tot'ithis ,ptirPOSe;,'
•
National ;Electrical . Week": has
been.' officiailY . declared by 7inany
of our, PreMiers t-and .MayOre' ---,
salute to ,the'17.5,i300.skilledbana.-":
dians ,,of industry;
whose. products and Se'isile'es..are
designed, to. scije ,the highly spec
iallied needs of,ciur:zroWii;g":11-atitm•
BRINGS. YOU A NEW
COOKING CONVENIENC
tures to blend rind complimMit any
decorating. period. The term 'often'
used, to describe many of the-new •
lighting fixture designs is "Trans-
itional" which 'means the fixtures
will blend with decorating of any
period or 'style.
One group called "Cordette • Cas-
uals'', includes fixtures for prac-
tically any lighting job. With this
coordination of lighting fixtures
the home decorator will haVe no
trouble in combining the various
phases of a lighting plan, to 'make
a home more comfortable, con-
venient, and livable.
You've spent considerable time-
and money-:-in making your home
a pleasant and attractive .place to
live. Make the inost of it with the
kind of , lighting that shows your
color and furniture arrangements
to the best advantage -4, and, of
course,„the kind, of lighting that is
good 'for your eyes.
A dramatic -new concept of home
lighting :is called "Inspiration,-
Lighting".7 Simply stated, the
theOry , says ,you should plan for:
(1):'geoeral lighting, (2) local light-
ing', and (3) accent lighting. t;,,,•
switching,individual fixtures, on or
off` you' earl th*e-reby - create the
lighting mood .yon want.
When luau. plan your lighting,
look for the neW concepts and
ideaS available today, The trend
this, year is'to, cluster fixtures, av-
ailable . in luxurimis brass, a corn-
bination 'of 'rope and brass, opal
glass, and an exciting cluster of
three vinylite bubbles which create
a Par East mood in decorating.
In additiOn, there is a wide, var-
iety of the popular reel-type pull-.
downs, You can find lighting fix-
LIGHTED SIGN POINT'S. WAY
Make it easy for your friend to
find your home by installing- an
laminated .address sign the Electric
service Leageu advises. Another
aid is a post lantern to light the
way to your front door.
LIGHT MIKKOK
A dressing mirror is easier to,
use if it is 'lighted by fixtures on
each side and on top, the Electric
Service League advises.
Sale $199.00
'FEB. 8-14, 1959
Westinghouse Refrigerators, ... File Your Food Systematically — In Easy each
The ArlitOrat
-"A valise •winner that 0-Wes'. 'S''.ott.'11N-41,
appearanee with top
ead-'Even"heatels and .-11btt.qm
oven assure perfect baking.i:Otift,S'0CryThilef -..„
'4 4'• • .•.‘ •
• Dfirided tOp has e-ktra
. ":
edge prevents 'spillage ftryin,i'.tinning;;.<40wi ,th
:
and.
Dimensions: th--30"
Depili.-545/16"; Overalf :beight-44:13/16)-'.,
REG. $239.00 .
forrotati-,-tio Aucto-:-As pipe--Ito, This .rilectrlo heat panel
• tiliechuitee. all then items and inert !rem ' rem the family bndret. It is a wall-
*minter convector which moves in the cold air-via ,* retitle -cycle, warms ,
it, and 'distributes it Witilliarte tif the reent..ltark resat I. eantrolled,Try
*WA therniostats •
THE SUPREME, 9. CU. FT.
Freeze or store 35 lbs. Of food safely for king periods . lets
you keep vegetables or butter at proper storage temperature.
Meal Keeper keeps ,10 'pounds fresh for days . . alsO holds
frOzen juice cans and Other packages, Other features: full-
Width Vegetable Crisper , Cheese-Butter Keeper , Egg
Shelves Space for tall bottles on the door. Height-59",
Width-24"', Depth (including harchtrato)-L29-1/16".
•
Reg, $299,00 SALE $g29 09
By L 1. UTILITY itmr41
THE SUPREME, 11 CU: FT,
Frecier stores and sharp freezes 60' lbs. Spacious refrigerator
section has Cold Control ,..gives Infinite number of settings
to Suit all your needs, Cold Storage Tray holds 15 additional
pounds of frozen foods. Other features: full-width Vegetable
Crisper , Cheese and Butter Keeper Egg Shelves,
bottle shelf on the door. Height-•001i', Width.--36", Depth (in-
cluding hardware)-29-1/16",
Reg. $3119.00 SALE $.299.00
--SHOULD'VE SEEN
Al, Mill! ONE IS A 601.0
IIIEPALLION HOMEI NEW
API: WADES GAtOREI
M4 ittiaTi159046,
FOR MOW
CANT mee me --"•r
JEALOUS 4REMEMSOR, OUR -HOW 16 A
NIEOALLIC*10161,
WOO -61"01
fl 0 11
RADIO and ELECTRIC
48eeving you since IOU"