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HomeMy WebLinkAboutThe Wingham Advance-Times, 1964-03-05, Page 7• a ss enSt • • 4. • t. .A. Williams, O.D. OPTOMETRIST 9 PATRICK STREET W. WINGHAM Phone 357-1282 .r. ' AND NOW WE HAVE TO GET SOME- THING FORYOUR. DEAR DIABETIC GRAND- MOTHER, 1 ALWAYS LIKE TO GO TO VANCE'S DRUG STORE THE HURON COUNTY COUN- CIL will meet on Wednesday, March 25, 1964, at 10:00 a.m. for one day only. Any documents or notice of deputations must be in the hands of the Clerk no later than Tuesday, March 17th, 1964. JOHN G. BERRY, Clerk -Treasurer, County of Huron, Court House, Goderich, Ont. Dear Mr. Television Don't Can Those Commercials, - Capitalize on Them Rumor has it that the powers that be at CBC are considering a proposal to eliminate com- mercials, or at least reduce their numbers from television. This (Durham) Chronicler says it can't be done economically. Commercials have been with us a long time, They started with radio, increased with tele- vision, and became more and more ridiculous each year with CBC. Don't think for a minute that I'm writing on this subject in the dark -- I've done a lot of research. After all, you just can't watch television four or five hours a night without know- ing something about commer- cials. And the more research I do on the subject, the more I'm convinced that there is at least one person at CBC who is smarter than the rest and can see the hand writing on the wall. He knows that eventually the commercials are going to ta<<e over and gobble up the whole CBC crew. Well, I don't ques- tion his right of self-preserva- tion -- but please, Mister, con- sider the poor taxpayer. With Messrs Gordon and Allan squeez- ing the taxpayer tighter and tighter, where will he stand with CBC when the sponsors aren't there to pay at least part of the shot? Remember back in the old days when we had to pay radio licences? (Or was that before your time?) Remember the ra- dio licence inspectors -- how they'd sneak up on you unex- pectedly (right in the middle of the Bing Crosby show) and make you out a desperate law -break- er because you had four broken- down sets and just three licen- ces? Wonder what became of those guys when the commer- cials tooi< over and the sponsors picked up the tab! Personally, I like commer- , imil:, 41.,,e,> ,1,.,.•Rom,o..,,.::,, 41.,,e„m ter..., . l Jack Alexander AUCTIONEER and Appraiser We handle Town and Farm Sales • Phone 357-3631 - Wingham w•sua.�y�A �• ®11 1 Ilal.,.••.ioi,w,.a. ..-Imllaa mmlommn ,sarrimmir LADIES THIS BEAUTIFUL ELECTRIC CAN CAN BE YOURS! cials. I find some of them more entertaining than the programs they sponsor, (Of course, I rec- ognize this strategy on the part of the commercial boys -- they don't want any show dis- tracting your attention from the commercials). But, we have to admit that the commercials have just about everything needed for good entertainment. DRAMA! For instance, where would you find anything more dramatic than a mother being mistaken for her teen-age da ughter? TRAGEDY! Where would you find anything more tragic than than a distracted housewife carrying on a two-way conver- sation with her l<itchen sink? (She shouldn't tell her plumber about that, she should tell her psychiatrist). COMEDY! Where, since back in the days of the silent flicks have you found anything as comical as a guy beating the brains out of a soap box with a kitchen chair? ROMANCE! The toothpaste companies promise us every- thing from a date with thepret- tiest girl in town to 49% fewer cavities. (Personally, I don't go for these Kind. I quit dating pretty girls about the same time my dentist gave me 100% few- er cavities and eliminated the possibility of having any more). Right now we have two or three hour-long programs on TV that we could do very nicely without. So, if the CBC are as concerned as they pretend to be about interrupting programs with commercials, how about eliminating two or three of these disgusting programs and increase the commercials. Like, say, have an hour show of com- mercials, under a title like "Sponsors Unlimited” or "No Obligation To Buy" -- with the talent available in today's commercials, it would have to be a success. Right now, I can picture some of the scenes. For in- stance, as an opening scene they could have a guy driving a 1964 model car across some desert where no car dared tread before. Suddenly a "white tor- nado" looms up and attacks the car. Of course, the car sur- vives, undamaged, but the dri- ver and the tiger that rides along with him (because they don't believe in using "seat belts") are blown sky high. The OPENER With each purchase you retake at the Bert Arinstrong Garage, whether it's for gas, oil, parts or service, you get a ticket for this quality Electric Cart Opener. It's an welded premium for good service. 1962 STUDEBAKER LARK FOUR -DOOR 6 CYLINDERS AUTOMATIC TRANS. 14,000 MILES Showroom condition This and other fine used car buys were traded in on New 11163 Studebakers. New Stuck. bakersare selling fast, leav- ing a wide assortment of all makes and models of used cars. Whether you are con- sidering a new cur or trading up to a later model used car, conte 111 and see What can be done at the WINNER OF LAST MONTH'S DRAW ROBERT CAMERON R. R. 1, WINGHAM HELD THE WINNING TICKET FOR THE I/4" ELECTRIC DRILL SEE OUR NEW STOCK OF 1964 STUDEBAKERS Feel free to drop in and look over these beautiful models. Try out our demonstrator and find out for yourself the joys of driving a new Studebaker. Several models to choose from, including a . . 1964 DAYTONA LARK V-8 4 -DOOR, AUTOMATIC TRANSMISSION, RADIO It's our Demonstrator tvitli low mileage, well serviced and cared for. A real buy! Bert Armstrong Garage "WHERE YOU NEVER HAVE TO BLOW YOUR HORN" NEW STUDEBAKERS AND QUALITY USED CARS JOSEPHINE STREET, WINGHAM PHONE 357-1460 driver, naturally would he the hero in the plot. Ile lands back on the burning sands, taxes his bearings and starts out on foot. He doesn't mind this, of course, because h, 's wearing "cumfy bumpsy shoes". Sud- denly in the distance he sees a cabin (built of cold -se with the aid of an easy -to -;'et, easier - to -repay loan, of the finest mo- dern materials, equ;pped with electric heat and modern ap- pliances.) No it's not a mirage. His nationally TV advertised sun -glasses convince hien that it's real. By this time TVview- ers will be getting rather tense and here's where we throw in some comedy. r),,r hero ar- rives at the cabin, to find a real estate agent (who is selling modern desert homes) wildly swinging a kitchen chair. It dawns on our hero that the CBC tiger beat him to the ground and has taken ref;;ee in the soap box on the eirc;hen table. Just as the tiger flops its tail out of the soap box awaiting the fatal blow from the i<itchen chair, our hero rushes in and rescues the tiger. -- Here the CBC begin saving money, be- cause tigers aren't the easiest thing in the world to come by ;especially the kind with a tail that looks like a Davey Crock- ett headpiece). With the talent in commer- cials this show could go on and on. And of course, for the kids, they could always throw in the yakeing hamburger and the talking pickles. Just think of the possibilities. With shows like this the CBC could fire half their actors and entertain- ers and make a doable saving, for the sponsors would be pay- ing the whole shut, Then, of course, the talking ' ickles could ta,•:e over all the announcers' jobs -- bring us the news and weathc: and so forth -- and again I sae, the sponsors would be happy to pay for the privilege. So there's a further saving for CBC. Anybody who watches tele- vision can see that Mr, Clean's not happy in his police job, but if he could get a full time job at CBC, along with all his cohorts and competitors (of course, they won't be compet- itors anymore -- they'd all be part of the happy CBC family) cheerfully doing all the clean- ing. CBC could fire all their janitors. (Result -- more money saved and happier sponsors). These are just a mere few of the possibilities of comrner- cials. There are thousands more. Take for instance that retired Chinese laundryman, who admits himself he never had it so soft at the laundry as he has peddling soap for his sponsor. Why with microbes and dirt to create his monsters, he could become another Fu Man Chu. Take your singing commercials -- soap songs are nothing new. Why there's a song about Grandma's Lye Soap that's older than Granny herself. Take that cigarette girl that can pick me out of a roomful of people and wink right at me because she imows I smoke her brand. What talent! In fact, I ask you, dear reader, (if you're still with us) is there anything in entertain- ment business that a commer- cial artist or a commercial creation can't do? And the beauty of it is, these artists would be responsible to the spore• sor or their creator. They'd have to entertain us -- not try to culturalize us. There's another angle, too! What with the commercials all rolled into one big show, and nothing to interrupt our regular programs, the whole picture on television could change. Perry Mason might even lose a case when the appropriate commer- cial doesn't appear to interrupt the court proceedings, while Paul Drake digs out new evi- dence. Or, who knows, some irate patient just might wipe that sneer from Ben Casey's face when he can't hide be- hind a commercial. And during this fiasco, Dr. Zorba might just get time to slip out for a haircut, or watch his own tele- vision set and learn (from a U. S. commercial, of course) that "a little dab'll do you': At any rate, by this time, about all that's left of the or- iginal CBC staff is the Board of Governors. And with the spon- sors taking over, who needs them. But, don't act too hast- ily, dear taxpayer, maybe we should keep one to collect the bills and keep the sponsors on their toes. But, and remember this, that guy has to be responsible to the Viewer, because with all this big sponsor money floating around some smart politician is bound to come in looking for a slice of it to help the old age security plan or the unemploy- ed TV actors' fund or some such thing. BUT, here, we draw the line. Every cent must go to bring in tested and proven pro- grams and talent. Just think, girls, wouldn't life be dreamy with, say four hours with The Beatles every Friday night? (And with all that money, the CBC could afford to send every listener a Beatle wig. And just to keep the old man and the kids out of your screamy dream, about every half hour or so (while you're getting your breath back) they could throw in five minutes of Red Skelton pantomime, with of course, the talking pic,<les WinghatnAdvance-Tirnes,-Thursday, March 5, 19t:4 -- Page 7 D. Dinsmore Heads Junior Farmers GORRIE—The Howick Junior Farmers met in the Gorrie Community Hall, The follow- ing executive was appointed for 1904: President, Robert Dins- more; vice-president, Robert Templerrran; secretary -treasur- er, Peter Mulvey; representa- tive to Huron County Associa- tion, Robert Dinsmore; press reporter, James flyndman. The Howick Junior Farmers were in Milverton on Saturday for two hockey games. North Huron Broomball The two Wingham girls' teams played Saturday night in a garne that ended up scoreless in the North Huron Broomhall League. On Monday, Brussels and Wingham X played to a 2 -all tie in the first game in a hest of three series. On Tuesday night Brussels pulled ahead when they won a 5-r! victory over the Wingham girls. Tenth Line beat Belgrave 3-0 in the men's league on Monday night. This game was to decide second place stand- ing. doing the commentary. Love those talking pickles. Person- ally, I think when they get new costumes and learn to "Yeah, Yeah, Yeah" they'll be chas- ing The Beatles right back to England dragging their wigs be- hind them. -- The Durham Chronicle. Gorrie News Mr. and Mrs, Clarence Stokes visited Mr. and Mrs. Clarence Yuill of Brussels on Sunday, Mrs. George Baker, Wing - ham, visited Mr. and Mrs. E. H. Strong and Mr, and Mrs. Norman Wade, a few days last week, Mr. and Mrs, Wm, Taylor and Glen, Mr. and Mrs. Ross Taylor, Muriel and Eric, allof Belgrave, were Sunday guests of Mr, and Mrs. Edgar Dane. Mrs. Melvin Taylor, Belgrave, is visiting at the same home, Alex Strong, Guelph, spent the wee.<. -end with his molter, Mrs. John Strong. Little Myra Dane returned home Monday from Wingham HospitaI,_ Mr, and Mrs. George Brown and Jean visited Mr. and Mrs. Hugh Smith of Molesworth on Sunday. The Gorrie rink comprised of Skip Lionel Johnston, Irving Toner, Claus O'Krafka and Gordon Edgar won second prize at the Lions' honspiel in Exeter on Wednesday. Mr. and Mrs. Wesley Un- derwood visited Sunday at the home of Mr. and Mrs. Oliver Jacques, Clifford. Mrs. Wilford King visited with Mrs. Jean MacDonald and other relatives in London. Mr. and Mrs. George Cher- ry, William, Robert and Don- ald of Palmerston visited Fri- day at the home of Mr, and Mrs. Ed. Bolander. Wisconsin State Police patrol cars now have equipment which permits the pumping of gas from these cars to those of stranded motorists. CLEARING DISCONTINUED LINES AND MISMATCHED CONTINENTAL UNITS REGULAR '39 95 $49.95 SAVE 10°° MISMATCHED BOX SPRINGS Peaivtie& Soo RINGS 4/0 x 4.'6 ONLY 4/0 REGULAR $39.95 REGULAR $49.95 S35.00 S39.95 JUST A •d ""rte. FEW LEF FIRST COME FIRST SERVED Twar i'Nt 7 Nor ••• (0'7 r X' '1101s JOSEPHINE STREET WINGHAM PHONE 357 - 1170