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56 THE RURAL VOICE
NEWS
FARMERS MUST
WORK TOGETHER
Unless Ontario's farmers learn how
to control and resolve the many issues
facing them, agriculture in Ontario as
we know it may be gone forever, accord-
ing to one of Canada's leading commu-
nications strategists, Norman Helm.
Helm, who spoke to participants in
the Advanced Agricultural Leadership
Program last month, is a consultant with
National Public Relations and has stud-
ied farm issues for several years.
As pressures on agriculture increase,
he said, farmers themselves become
divided about how to deal with issues.
Tough international competition in
agriculture is complicated by the Free
Trade Agreement and the General
Agreement on Tariffs and Trade, he
said. At the same time, prime agricul-
tural land is moving into developers'
hands, and urban Canadians are sup-
porting movements that threaten farm-
ers because they don't understand the
full significance of what they're doing.
"It all comes down to the power of
public opinion," Helm said, "and farm-
ers too often don't know how to use the
power they have."
He recommended that farm organi-
zations combine their skills and re-
sources to address common issues and
that communications programs be pre-
pared and directed at urban Canadians.°
OMAF SEEKS INPUT
The Ontario Ministry of Agriculture
and Food is planning a series of meet-
ings that will set the tone for ministry
programs developed in the next decade.
The ministry has scheduled 14 meet-
ings across the province, and is seeking
input from producers, the food-process-
ing industry, food retailers, and con-
sumers, says OMAF spokesperson
Anne Donohoe.
Questions include: What should the
ministry be addressing in the future?
What are the issues? Who will OMAF
clients be? What should the range and
balance of OMAF programs be? What
are the weaknesses and strengths of
OMAF?
Dates and locations for the meetings
will be announced soon.°