The Rural Voice, 1988-01, Page 41ADVICE
LOOK CRITICALLY
AT MARKETING
The bilateral free trade agreement
makes us rethink markets and market-
ing. It's a good time to ask yourself
some questions. Thinking about the
answers may be productive.
For example, do you "market" your
product or do you simply "send" it out to
a market?
Do you compare different markets
before you ship your product?
Do you understand how your market
process works? Do you know if there is
a market for your product before you
start to grow it?
Do you consider the profit potential
of an enterprise before you go into it?
Are you sure the market price will
cover your cost of production before
you start to grow your product?
Do you know your cost of produc-
tion (per hl, cwt., or bu.)?
Have you investigated the possibil-
ity of getting involved in a high profit
enterprise on a short-term basis? Sun-
flowers, for example, were big in 1986.
Do you farm with a plan to make a
profit or do you farm to farm?
Do you believe that the future is
black or do you believe that every black
cloud has a silver lining and it's up to
you to look for it? If you're somewhere
in between, where are you?0
W. J. Grexton
Acting Agricultural Representative
Wellington OMAF
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JANUARY 1988 39