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The Rural Voice, 1999-08, Page 22For ATWOOD LENCO SUPPLY LTD. (519) 356-2282 TARA H. NICHOLSON & SON (519) 934-2343 Tel Wet Dry Feeders High grade stainless steel construction. Equipped with adjustable shelf and solid divider. Fittings and bolts inside feeder are stainless steel. Can be installed between existing partitions or mounted on the Floor. more information contact your local BSM Dealer: GRANTON MILDMAY AVONBANK MIDWAY FARM FARM EQUIPMENT SYSTEMS (519) 225-2507 (519) 367-5358 KINCARDINE LOWRY FARM SYSTEMS (519) 395-2615 WELLESLEY PROGRESSIVE FARMING (519) 656-2709 DRAYTON STRUYK FARM EQUIPMENT LTD. (519) 638-5076 WALTON KEITH SIEMON FARM SYSTEMS LTD. (519) 345-2734 BSM Agri Ltd. R.R. 44 Arthur, ON, Canada NOG 1A0 (519) 848-3910 Fax (519) 848-3948 Website: http://www.bsmagri.com i CAOL.1 • .&i T c) . rau is • ump Hoses Bearings Hydraulic Pumps Cylinders THE THREE "B's" and MORE A large in -stock supply of Belts Bearings Bolts BELTS: Most popular sizes of A, B, C, 3L, & 3V belts and pulleys. Specializing in Goodyear belts- cross references to most manufacturer's numbers. BEARINGS: A wide range of tapers, ball, thrust, flange and pillow blocks - metric & inch sizes available BOLTS: Machine, cap & plow bolts - set and Allen screws • 1/4" to 10" • Grade 8 • English & Metric sizes Non -stock items usually available `overnight' Machine Shop Services: Rebuilding & machining castings, gears & gear boxes. Equipment & Parts: Hydraulic pumps, motors, valves, hose, cylinders - new, rebuilt & exchange. B M l BARFOOT'S WELDING AND MACHINE INC. / co 0 517 Brown St., Marton (519) 534-1200 1-800-265-6224 18 THE RURAL VOICE of hard red wheat in Ontario, and assuring customers of the quality from seed to flour is an important part of the attraction to millers. Currently Ontario -grown hard red wheat fills less than 10 per cent of Ontario's milling requirements. Hard red spring wheats can bring $50-$60 a tonne more than soft wheat, the company says. Despite his doubts, Wright did see a need for identity preserved when the wheat was meeting the needs of a niche market and its end user. Aside from ensuring the quality of the grain they receive through the program, Groom said there is an emerging trend from the consumers which asks for that quality guarantee. Food safety, hygiene and trace- ability has become a big issue, he said. Consumers want to known what they are getting and that it is safe as they seek organic products or insist on awareness for genetically modi- fied goods. With those changing consumer demands, Buttenham said there may indeed be an increased demand for niche market products, but there could be new challenges as biotech- nology brings genetically -modified products to store shelves. Aproblem currently being dealt with by some elevator opera- tors is the GMO corn which is not approved for the EU. "How do you separate 18 to 20 varieties when they are in the eleva- tor?" he asked. On the issue of consumer products and the seeming quest for cheaper prices, Buttenham questioned how this equated with producers provid- ing value added. "The consumer expects a safe, quality product at a good price," he said. "There has to be effective commu- nication in all sectors of the industry from the producer to dealer, proces- sor and consumer." "We are not wheat growers, we are food growers."0