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The Rural Voice, 1999-07, Page 18(ALmAR) G I (AtmAR) The world's largest supplier of grain bins, portable dryers, Top Dry® dryers, elevators, aeration and drying fans and... a company providing quality in design, sales, installation and service since 1976. A GREAT COMBINATION FOR YOUR GRAIN STORAGE, DRYING & HANDLING SYSTEMS GRAIN SYSTEMS LTD. 131 Thames Rd. W., Exeter, Ontario NOM 1S3 Tel: (519) 235-1919 • Fax: (519) 235-2562 VISIT OUR WEBSITE: www .almar.on.ca E.C. KING REDI-MIX Serving the Farm Community Since 1950 with the latest up-to-date facilities Port Elgin Durham Owen Sound 519-832-5706 519-369-2100 519-376-8155 Clarksburg 519-599-3140 CONTRACTING Collingwood 705-444-2224 For competitive prices, prompt delivery and a quality product — call us. For those hard to reach places we have a 125 ft. boom concrete pump 14 THE RURAL VOICE such an individual would also organize sponsors and stakeholders. Kelly also points to different shifts in the attitudes of producers. First, there's the increasing suggestion that producers consider themselves "food producers"instead of primary producers (of raw food materials). Dennis Guy holds much the same view, saying producers are learning to look at themselves as business people who happen to work in agriculture as opposed to producers or farmers. Second is the shifting attitude which suggests producers have a better ear for what the consumer wants them to grow (as opposed to the consumer dictating how or what the producer will grow). "Agriculture is a viable and valuable part of our provincial human ecosystem," says Kelly. "And until we start to look at agriculture as a part of the whole, we're going to continue to marginalize." As someone already a part of the industry, David Imrie counters the notion that television can play a more active role in creating agricultural awareness. Having lost his farm - based program in 1995, Imrie acknowledges the limited time and structured segments that can dictate a story's coverage. "Certainly I would think that being in the broadcast business, we will continue to watch those stories (relating to agriculture) and report on them," replies Imrie. "But definitely not on a daily basis." Radio on the other hand, says Imrie, will continue to provide information and news based on the strengths of its 'immediate medium' reputation. To Ross Kentner, general manager of CFOS in Owen Sound, the changing of broadcasting's old guard took on a different meaning with the recent passing of local radio personality Lawrence Philips. The long-time farm director of the station, retired since 1985, is, and will be, fondly remembered in the district and greatly missed. As for the changes that are coming, Kentner sees them as a generalization in the industry. "I think ... farming has become more of a business and it's my belief that farmers will pay as much