The Rural Voice, 1999-01, Page 27sector, for instance, stores must be
part of their local business
association and must offer products
that are locally produced or grown.
To promote the The Pride of Grey
Bruce concept the organization
applied for a grant to hire Mols to
market the logo. Hc has conducted
workshops
about the use
of the logo.
There have
been Market
Our Markets
and Buy and
Sell Ingred-
ients Locally
(BASIL)
workshops to
try to increase
use of local
products in
local rest- Jeff Mols: A need to
aurants and discriminate for local
food process- products
ing. From the
BASIL work -shops has grown an
idea for a Wholesale Food IntraNct
Hotline that would allow food
producers to alert chefs in the region
about expected harvest periods and
allow chefs to post requests for
products they'd like to add to their
menu.
Mols is also working to
organize a 14 -month
calendar to run from
December 1999 to January 2001,
featuring eye-catching local scenes
from Grey and Bruce. With
thousands of the calendars hanging in
homes all over the region it will give
the Pride of Grey Bruce logo the kind
of exposure that's needed to put it in
everyone's minds when they are
buying products, says Ellen Farrow
of Avenue A Advertising in Owen
Sound who is working on the project.
A contest for photos to feature on the
calendar will be announced early in
1999.
Mols' goal is to find ways for
Market Grey,,Bruce to be self-
sufficient in the future. To date, the
only money -making venture the
group has had is the Green Pages, an
annual listing of products and
services in the two counties. There's
a huge value to the $47 listing, Mols
says. First of all there's the fact that,
in partnership with the Owen Sound
ONTARIO CATTLE FEEDERS' ASSOCIATION
1ST ANNUAL MEETING
Friday, January 15th and Saturday, January 16, 1999
Holiday Inn, Guelph
FRIDAY SATURDAY
PFIZER'S FEEDER FORUM
8 p.m. to 10 p.m. - Feature speakers:
• Dr. Eugene Janzen, University of
Saskatchewan, Saskatoon
• Eleanor Woods, Troy
ANNUAL MEETING
9 a.m. - Feature Speakers
• Anne Dunford, Canfax, Calgary
• John Murphy, Royal Bank, Winnipeg
• Paul Fortin, A & P
TRADE SHOW & FUNDRAISING AUCTION
$20 FOR MEMBERS, includes lunch, $40 FOR NON-MEMBERS
REGISTER by JANUARY 5TH: Send cheque, name, address and phone number to OCFA, Box 155,
Neustadt, Ontario NOG 2M0, Fax information to 519.367-5607, or call 367-5587 after 6 p.m.
HOTEL ROOMS: book your room by calling Holiday Inn, Guelph at 519-836-0231.
Notice how many people have appeared to sell you insurance?
Well, where were these guys when we needed them? Years ago those big compa-
nies wouldn't insure farmers from around here. There wasn't any money in it. So
the people got together and agreed to help each other. The idea was Mutual. The
company was called Formosa.
Today Fomlosa Insurance a still owned by the people it proteds and it's still not for profit. And the
people who handle claims know what it's like to live and work here. If you like the idea
of insurance being about service and not about profit ask your broker about Formosa
Insurance, your Mutual Choice. 1-800-265-3020
formosa0 S U R A N C E
JANUARY 1999 23