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The Rural Voice, 1998-12, Page 38PACIFIC WESTERN OUTDOOR FURNACES • Safe • Economical • Convenient • Insurable 97.2% EFFICIENCY 99% SMOKELESS • Wood fired hot water furnaces • Unique round design fire box 3' to 4' wood uses 2' wood • Converts wood to gas and gas to heat • Reduced smoke, emissions and ash Gerald Saunders Russell Miners RR #5, Woodstock N4S 7V9 Kemble NOH 1 SO (Owen Sound) (519) 467-5441 (519) 376-7907 STABLING MANUFACTURER Peace On Earth Here's wishing you all the very best holiday season ever. We Build On Our Reputation Vandepas Welding R.R. 2 Kenilworth, ON 519-848-6537 CaII for the dealer nearest you. 34 THE RURAL VOICE Jim Ingratta You may order your car on the Internet in five year's time. Prairie farms exceeding $50,000 in gross annual sales, Fulton said half have a computer. Out of those, about 65 per cent are on-line. Studies have shown that 12,000 are trading on the internet, leaving considerable room for growth. Jt is that potential market for both buyers and sellers that companies such as IBM, the George Morris Centre, advertising corporations and farm product suppliers are gearing research dollars and investment. Vincent Amanor-Boadu, a research associate with George Morris said there is an opportunity to seize as the number of people connected increases rapidly. While the North American on-line market has grown by 90 per cent over the last year, Latin American has jumped by 152 per cent. In Canada those numbers have increased from 8.9 million to 12 million. That connectedness has become the great equalizer. It allows the same access to the consumer base for a small company as a large one. There is no distinguishing of size on the internet. "The world is now your market," he said. This will give Canadian agriculture the opportunity to become what Germany ,is to cars, said Amanor-Boadu. Producers and companies must go beyond informing, but build a brand loyalty for their product by differentiating it