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The Rural Voice, 1998-06, Page 66Meat Packers, combincd with existing block contracts with other packers, demonstrate the added value we can deliver through the Pool Plus Marketing Advantage Program," stated Mary Lou McLeod, Director of Sales and Marketing. "Ontario Pork's new Pool Plus Marketing Advantage program, which has received an overwhelming response by producers, will help us continue to meet and surpass our marketing targets with larger volumes of hogs committed over an extended period of time." McLeod continued, "I would encourage producers who market through the pool and who have not yet done so, to enroll in the Pool Plus program right away." The formula price is based on the Indiana and Illinois markets using the quoted high direct average cash price, converted to Canadian dollars per one hundred kilograms dressed weight.0 OCA seeks Ontario co-operators for identification trial Ontario cattlemen are being encouraged to volunteer for identification trials for the Canadian Cattle Identification Agency (CCIA). These trials will evaluate retention rates, cost, readability for different eartags. This effort is a first step in the implementation of the national identification strategy for Canadian cattle industry. The industry is pursuing an identification system for traceback of animal health and food safety concerns. The CCIA has requested that tag/ID companies make tags available for this trial to be compared against a tag similar to the Health of Animals tag which is the "benchmark" type of tag for this study. Requirements for co-operator herds include: • Producers must be prepared to administer the benchmark tag in addition to a test tag/ID. • Preference will be given to herds with retained ownership and/or participation within an alliance; however this is not a requirement. 62 THE RURAL VOICE News • Herds must be prepared to co- operate with tag representatives to administer the tags/ID if requested. • Tags/ID must be administered at calving or processing (within two to three months of birth) and maintained until at least weaning. • In the trial period, retention rate and readability will be monitored at the most convenient times for the producer (regular handling - weaning, vaccinating, etc.) • Tags/ID will be provided free of charge to the producer for this trial. Depending on the response of producers and the logistics of getting this project initiated, there is no guarantee that every producer will be accepted for this trial. Ontario producers who are interested in this trial can contact Julie Stitt, Canadian Cattle Identification Agency 403- 275-8558 or Peter Kuehni, Beef Improvement Ontario 1-800-373- 2253.0 New Ag Rep appointed at Orangeville Cindy Bradley -MacMillan joins the Orangeville office June 1 as Agriculture and Rural Representative. Her financial counselling skills as an Account Manager, responsible for agricultural accounts with the Scotiabank, will be available to farm and rural businesses and organizations in the orangeville area. Cindy has previous OMAFRA experience as a Fruit and Vegetable Inspector. Bradley -MacMillan will work to address local issues, co-ordinate information and training needs, and to deliver Ministry programs and services to help improve the local business climate. The Rural Community Advisor for the Orangeville area is Marie Ouimet. Ouimet, an experienced RCA from OMAFRA's Alfred office, transfers here June 15. Marie has worked with agricultural and rural organizations, including the 4-H association, by providing leadership training and consulting with organizations to increase their effectiveness. She has been a catalyst for community economic development projects in the Prescott and area municipalities. Ouimet will focus her work on consulting with municipalities and rural organizations to help them respond effectively to issues affecting their communities. Other resident staff includes Client Services Representatives Diane Holmes and Evelyn Holmes, Livestock Advisor Harry Harricharan, and Potato Specialist Eugenia Banks. Business Advisor Dale Bierworth, Soil and Crop Specialist Joan McKinley and myself also serve farm and business clients here although our home office location is Markdale.0 People and Products A new farrowing crate concept J.K. Reid Manufacturing & Sales Ltd. of R.R.1, Moorefield, recently introduced a new farrowing crate featuring an innovative design that allows the sow more freedom to move about and "mother" her piglets. A family business, J. K. Reid Manufacturing has been building and marketing livestock handling equipment for 30 years. Now, a second generation has joined the firm. Andy Reid, a graduate agricultural engineer from the University of Guelph, worked with a design created by Dr. Frank Hurnick, U. of G. to produce the new farrowing crate marketed under the name Farrownest. Preliminary research shows more pigs per litter are raised using the Farrownest crate. It fits in a conventional 5' by 7' space but, because only one access door is needed, it requires less room. One feature of the new crate is kennels, a closed space for the piglets which requires less heat as the piglets' body heat, after a few days, is usually sufficient to keep them warm.0