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The Rural Voice, 1994-07, Page 54Marlen Vincent: heads dealers' association. Marten Vincent heads ORFEDA Marlen Vincent of Vincent Farm Equipment Ltd. in Seaforth has been elected president of the Ontario Retail Farm Equipment Dealers' Association (ORFEDA) for 1994. ORFEDA is a non-profit voluntary provincial association founded in 1945. It is the recognized voice of the farm equipment dealers, making presentations to the provincial and federal governments, supplying trade publications, regular dealer bulletins, conducting training seminars, insurance counselling and legal representations to its members. ORFEDA through its computer division, is selling, installing and servicing dealer in-house computer systems. It also operates the Outdoor Power Equipment Division for Ontario Power Equipment Dealers' services. ORFEDA is affiliated with the Canadian and North American Equipment Dealers' Assoc- iation. Vincent had been vice- president in 1993.0 People Area rider could make Canadian equestrian team for world meet A rider from Seaforth, Ontario is one of six people competing to be part of the Canadian Equestrian Team for the endurance event and competitive event at the World Equestrian Games at The Hague in the Netherlands. Barbara Alkemade will be competing in riding events in Calgary, Quebec and Vermont to win a place on the team. She describes endurance riding as "trail riding with a purpose". At the world championship event a horse and rider combination must cover 100 miles in one day. In the competitive event the rider and horse must complete a set distance within a set time and are penalized if the horse appears to be fatigued or unsound. In both events there are designated areas where the horses are inspected by veterinarians. While 100 miles may seem like an incredible journey it's noted that in early years it wasn't unusual for horses to travel this distance. Canadian Horseman magazine describes the sport as "an incredible test of not only fitness but mental tenacity". Alkemade will ride in New York in a 100 -mile competitive event in July. Last year she was the top Canadian in the event. She was a member of the Bronze Medal team in the North American Championships in Calgary last year. For endurance races she rides Kabar Raftah, a 15 -year-old Canadian champion three-quarters Arabian loaned to the team by Rick Burnside. For the Canadian Competitive Trail Ride Championships at Penetanguish- ene she hopes to ride Elesyn Cameo, an 11 -year-old Arabian mare. "This is the sport where I've learn- ed most about horses," she says. "You find out all kinds of things about their instincts... you certainly get a great deal of respect for any of these animals that you may not have had before." Alkemade has been in love with horses since she first heard the story of Black Beauty. Before taking up endurance and competitive events she had competed in hunter/jumper events and studied dressage with Elizabeth Yeates of Milltown Farm Riding School near Mitchell. She is married to Stan Alkemade, a former Seaforth-area veterinarian who is now technical director of the Vetrepharm and Bioniche research companies.0 Schmidt, Jersey owners seek alternative market for their milk Remember when you used to see milk bottles that featured a Jersey cow's picture on the bottle? Bruce Schmidt and a group of 12 Jersey producers are trying to bring back those days. The Walton -area farmer, (featured in a Rural Voice article last July on how he increased production to record levels with Mac Cuddy gets new management techniques and wet distillers grains), heads the group that honourary degree received a $10,275 jobsOntario Community Action program grant for a feasibility study to determine market potential for Jersey products. "We need to determine if we should process and market the product ourselves, work in co- operation with existing processors, or simply hire an existing processor with surplus capacity," Schmidt said in a paper submitted to the Ontario Milk Marketing Board. The OMMB must still approve any plan worked out.0 Mac Cuddy chose to start farming in 1950 rather than enter an MBA course at Harvard. This spring he got an honorary doctor of laws degree from University of Guelph. Cuddy Farms, started as a 1,500 bird turkey farm, is now the world's leading turkey breeding and hatching operation and sole supplier of chicken to McDonald's restaurants in Canada.0