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The Rural Voice, 1993-12, Page 40A second helping food system: and REVIEWED BY KEITH ROULSTON Have you ever seen one of those silhouette drawings that you look at and you sec a vase, then someone points out it can also be two faces? Reading From Land to Mouth — Understanding the Food System: a Second Helping by Brewster Kneen is a bit like that. Kneen takes an ordinary, every day topic, the production and delivery of food, something we're confidently familiar with, and turns it completely around. After rcading the book, you're not sure you'll ever be comfortable in your convictions again. The book is an updated 1993 version of his original award-winning book From Land to Mouth published in 1989. This is a book that will make you mad one way or another. If you believe the universe is unfolding as it should in the food system, if you're a believer in capitalism, free trade, bio - Book Review of cynicism about the agriculture and suggestions about what to do about it and profitable for processing companies. Yet many of the changes the consumer hasn't asked for. No one, for instance, has been asking for BST hormone to increase milk production which has recently been approved for use in the U.S. despite a long battle by family - operated dairy enterprises. In fact, consumer groups have been arguing that this, and other biotech- nological "inventions" should be labeled as such so consumers know what they're getting. The companies making the hormone argu:, milk from BST cows should be treated just the same as normal milk. (The same goes for genetically engineered tomatoes and other crops). In fact, the only people likely to benefit from BST and other technological "improvements" are the companies that make them or market the finished "product". Genetic engineering and other biotech innovations lead to demands for intellectual property rights for the companies inventing them. They are, Kneen says, attempts of multinational companies to get more control of the food system from seed to shelf. Andrew Baum, vice-president of Calgene, the company that has produced a genetically engineered tomato, was open about his company's motives when he was quoted in the Manitoba Co-operator earlier this year about the company's plans for genetically engineered canola: "Our objective is to control production with our partners from the production of foundation seed to the sale of the oil to our customers. We want complete control. The seed margins don't begin to cover the cost of investments we've made in the technology. The way you capture value-added is selling oil — value- added oil at a premium to customers, technology and specialization, you'll be red-faced before you get through many pages. If you don't believe all is well in farming and food production you'll find plenty to confirm your fears and make you downright angry. Either way, you'll have plenty to chew over on -- those upcoming winter days. For much of the book LAN there's a gem on every page: something that will make you say "That's right! That's the way it is!" On page 25, for instance, he talks about how Ar the Theology of the Marketsir Economy makes it immoral•. to be non-competitive. On ! al 4. page 26 he talks about how farmers, their advisers, suppliers and buyers have all come to see food as a raw material for further processing. On page 28 he points out that "consumer demand" is often an excuse for further processing of food that makes it more expensive V MOUTH The Book Shop I• Hicks House Mitchell 348-8632 Books for Everybody (from 59¢ to $299.00) 150 calendar designs Audio cassettes Gorgeous greeting cards & stationery Educational toys Maps, wrapping accessories, etc. 3 3 � o cb Q H o 241 Main St. E. Listowel 291-2145 36 THE RURAL VOICE