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The Rural Voice, 1993-08, Page 54PERTH John Drummond, President, R.R. 5, Mitchell NOK 1NO 347-2725 PCFA Office 229-6430 County Federation of Agriculture NEWSLETTER •The Rural Voice is provided to farmers in Perth County by the PCFA. Facing up to agriculture's challenge in the 1990s The directors of the Perth County Federation of Agriculture heard Neil Stoskopf of the Crop Science Department, University of Guelph, speak at the June 24 meeting in Sebringville. Some directors took Stoskopf to task on his enthusiasm for entering into global competition, pointing out it was global pressures that were the reason for setting up marketing boards in the first place. llere is part of what Stoskopf had to .say. Both the agriculture industry and the individual farmer are fighting for existence. Every aspect of farming is faced with a great deal of uncertainty for the dreadful truth is that Canadian food needs could be met from abroad. Fear is a major enemy. The embattled farmer of the 1990s is facing drastic shifts in economics, market reorientation, environmental concerns, consumer pressures, low commodity prices, sustainability and a host of other factors. Changes arc all about us. Painful as the new realities are, I remain enthusiastic and optimistic because I have confidence in the ability of the farmer to cope with change. But before you dismiss this euphoria as coming from a white collar agriculturalist, please hear me out with an open, but critical mind. An overzealous federal minister of agriculture in a big, green stetson, Eugcne Whelan, in the 1970s told farmz.rs to produce, produce, produce and the government would market any surplus. This sort of rhetoric was what the producer wanted to hear because they had gone through a period when farm size and machinery were doubling. But every farmer in the world heard this refrain and producers soon learned that the only thing they needed to double was the information in their heads. Lack of markets for surplus production is forcing a restructuring of agriculture as well as other industries and organizations. Restructuring will open new opportunities and allow Canadians to enter the golden era of agriculture; resisting restructuring will relegate us to watching from the sidelines. Specialty products to fill niche markets may be the key to the future. NEW APPROACHES — SPECIALTY PRODUCTS A) Crop Diversification At one time there was a feeling that new crops could solve the problem and accordingly, a new crops development branch was established at Delhi under Agriculture Canada and OMAF later formed the Innovative Agriculture Program. Numerous crops were investigated and are still under investigation. Let me list a few as examples: 1) mint production for distillation of the flavouring peppermint; 2) production of high quality oil, gamma linolenic acid from evening primrose, borage or black currant seeds; 3) lavender for fragrance and sachets; 4) the sponge gourd or loofah for the bath; 5) medicinals such as ginseng; 6) sweet potatoes for self- sufficiency in this imported product; 7) spices such as horseradish, parsley, cilentio and carroway seed; 8) organic products and organic specialty products such as spelt for PCFA REGIONAL MEETING Friday, September 10, 1993 Brodhagen Community Park Barbecue Dinner Speaker: Bill Weaver, First Vice President, OFA Tickets $10, children under 12 - 1/2 price Meal at 7:00 p.m. Speaker at 8:30 p.m. Everyone Welcome Come out and help us pick delegates to this fall's convention. For tickets call 393-5716, 229-6430 or directors. 50 THE RURAL VOICE celiac sufferers and for stone ground baked products; 9) peanuts for confectionery use; 10) the sweetener Stevia rebaudiana for extraction of a non -caloric stevioside sweetener, 200 to 300 times sweeter than sucrose; 11) natto beans for export to Japan for production of mise; 12) various types of mushrooms such as shiitake. The Chinese produce over 1000 varieties of mushrooms; 13) edible Flowers and salad crops such as Belgium endive and Italian specialty lettuce. In the animal kingdom interest has grown for fresh water production of trout, salmon, mussels and prawns. Llamas, ostriches, iguana, snakes, animal furs, deer, elk and caribou are among new animal species. For individual producers, some of these have proven successful but to produce the requirements for Canadians, a few areas may be sufficient. It might take one acre to meet Canada's requirements for loofah sponges. The trouble is that when a promising a new idea is announced, everyone jumps onto the bandwagon and floods the market. Too little effort is spent looking for international marketing opportunities. You may want to consider fmding your own specialty crop, fmd a market, learn how to produce it and keep production secrets to yourself. Diversification appeared initially as a means of reducing the acreage of wheat, corn or soybeans, but the impact of diversification has been miniscule. Agroforestry is an exciting new option but this is a whole subject unto itself. (More of this speech will be printed next month.) PERTH COUNTY FEDERATION OF AGRICULTURE AUGUST MEETING Thursday August 26, 1993 Downie Mutual Insurance Office Sebringville 8:30 p.m. All members welcome to attend