The Rural Voice, 1992-12, Page 37Pr 1
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retired as manager in 1979, Wagner
became manager.
Looking at the future, Wagner
sees the trend to more land and larger
livestock operations continuing on
the farm. The key to the future for co-
ops may be in selling their
philosophy to another generation.
The co-op must try to provide the
best service at the best prices possible
but co-op has a policy of set prices
for various volume discounts, a
policy that may not allow the co-op
to have the best price every time out.
"It's going to to be important that
farmers understand our pricing policy
and how we operate, and the benefits
of a co-op again. We'II have to re-
establish that."
Still, he says, there's no sense
trying to sell the co-operative
philosophy without having
competitive service and prices. "The
other side of the coin is what would
the price be if you didn't have a
strong co-op to represent all farmers.
We're buying on their behalf. We're
buying a unit train of fertilizer or part
of a boatload to do the best job for
farmer at that end, but then we also
provide the services and that's
something the farmers will have to
decide: do they want to continue to
have the services of terragators and
agronomists and fertilizer spreaders,
and delivery and all those things. The
market will eventually decide that. If
that's important to farmers then they
better support it. If not then it may be
like farm dealerships that are 30-40
miles away. That's something the
farmers have to think long and hard
about: what services do they really
want?"0
Elevator puts Co-op in international
market.
9v(ay the peace and joy at Christmas de with
you throughout the coming year.
HOWSON &
HOWSON Ltd.
BLYTH Main Office 523-4241
Elevator 523-9624
CARGILL 366-2224
WINGHAM 357-2700
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awe wt.
There's Nothing In
The World Like
Christmas In
The Country
In the spirit of the season,
we extend Season's Greetings
to you and your families
and wish you a safe
and happy holiday season
and a prosperous 1993.
Royal Bank Agricultural Centres
HANOVER and WLARTON
Canada's leader in
agricultural banking.
6 • ROYAL BANK
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DECEMBER 1992 33