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The Rural Voice, 1992-07, Page 10See our Display at "Forages Now, July 9/92 Victor & Margaret Roland's Hwy. 87, Harriston 5 miles west of Harnston THE AMAZING HAY $AVER :ii Keeps bales off the ground — No spoilage, entire bale is consumed — rugged 2" angle iron and 1 1/4" high tensile steel tubing, wood floor optional. Sizes for 4' or 5' bales. One Piece or Knocked Down. $550 - $600 Patented 1988 THE SUPER SPEAR . f'- Canada's best value in bale spears — fits most loaders — handles all sizes of bales, 5 different designs including Quick Tach assemblies e.g. NH, JD, Frey, priced as low as $225 • Fence Gates • Pen Partitions ••• Eeze Roll Wagons '•' Call for the name of your local dealer, or buy direct ell • elf? MANUFACTURING INC. ST. JACOBS, ONT. (519) 664-2232 6 THE RURAL VOICE Keith What to do when A new term has come into the language in recent years as women try to hold down a career and still carry on the traditional roles of moth- er, homemaker and wife. Women who try to be everything are called Supermom. Maybe a new term should be made up for the modern farmer who tries to be a business exec- utive, a botanist, a mechanic, a chemist, a finan- cier, a marketing expert, a geneti- cist, an environ- mentalist, an en- gineer and mach- inery manufacturer, a bookkeeper and on and on. A farm leader recently was talking about the impossibility of a farmer being good at all the things he's supposed to be good at these days to be competitive. It makes you wonder if there can be a future for the lone - wolf farmer who tries to do every- thing himself. Various approaches are being suggested for solving the problem. Farming in the future could be like a franchise with the franchising company providing expertise. If you buy a franchise for McDon- ald's, for instance, there's a formula you follow that helps you become a successful business operator whether you've had a lot of past experience or not. You go to Hamburger University and learn how to run a franchise. Of course McDonald's has care- fully chosen the site for your restau- rant using their market research staff. Their architects have also designed your building. When you go back to run your new restaurant, there's a complete instruction book on how to deal with any problem that comes up. The thinking of some entrepre- neurs is that they would put together that kind of package for farmers. They'd provide superior breeding stock, for instance, provide the train- ing in how to get the most production Roulston farming is too much from that stock, help with the design and financing of the buildings and look after marketing of a brand-name product with the kind of value-added pricing you can get instead of no - name marketing through regular channels. That kind of solution may be acc- eptable to some farmers but the ind- ependent streak of many Ontario farmers may make them balk. Being a franchisee is uncomfortably close to being an employee — except you get to put up a good bundle of cash for the privilege. Maybe in looking to the past we can find a solution for the future. When I was growing up everybody in our neighbourhood didn't try to have every piece of equipment for himself. We shared: one farmer providing one kind of equipment, another some- thing different. Some, farmers who couldn't afford equipment, provided extra labour. Everybody gave up a little independence but gained. It's been the history of farming in North America. Faced with battling the wildemess, farmers had to work together. Somewhere along the way farmers lost that willingness to co- operate, began to want to go it alone. Neighbourhoods were just places where people lived, not where people shared a social and business life. Maybe returning to the old ways is a solution to the growing complexity of farming. Maybe farmers can share expertise in informal or formal arrangements. A good business manager could take over more of the management for several farms. The person who's handy with equipment could oversee all equipment. A good herdsman could share his skills to oversee several farms. It would mean each farmer would give up a bit of his independence, but still keep more than he'd have if he was a franchisee. It would keep control at the neigh- bourhood level, and help rejuvenate a sense of rural community at the same time.0 Keith Roulsion is editor and publisher of The Rural Voice as well as being a playwright. He lives on a small acreage near Blyth, Ontario.