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The Rural Voice, 1991-09, Page 38Whenyou o Alien you buy Goodyear tires for your farm into the fie d, machinery, the expert advice you'll receive is only the beginning of a relationship with your Goodyear M dealer. Because Goodyear makes a commitment We do too to you, every time you go out in your Held. If something goes wrong, we II he there to fix it. General -Purpose Farm Tire Offering Outstanding Value and Dependability TRIPLE RIB R/S • Wide shoulder ribs and rugged rim shield. • Durable 3-T nylon cord body and 3 -rib design assure stamina and steering ability. F.A.S.T. ON-FARM SERVICE For fast farm tire service, any time, any- where, nywhere, day or night. The hard -Working, Ilard-Pulling Tractor Rear DYNA TORQUE II • Excellent drawbar pull with long -bar, short -bar lugs for improved traction. • Designed for improved stability and roadability, plus reduced vibration. • Strong angle -braced lugs have self-cleaning design. • High-strength polyester cord body and heavy duty rim shield help protect tire from damage. GOOD YEAR Free Installation - service call extra 24 HOUR ON -THE -FARM SERVICE OPEN DAILY 'til 5:30 Saturdays til noon TIRE SERVICE LTD. Owen Sound 376-3520 Hanover 364-2661 P.S. Did you know? We're an Ontario Motor Vehicle SAFETY INSPECTION CENTRE GOODftEAR CERTIFIED mg Aux) settncE 34 THE RURAL VOICE yield the highest returns." It's surpris- ing the number of farmers who con- tinue from year to year producing crops or livestock that are low -yield- ing items, because they never figured their costs and returns on each enterprise. The Royfarm Business Review of August 1990 says farming success is based on the ability to recognize the need for, manage, and assess infor- mation, as much as on production skills. Beyond the farm gate, an awareness of world markets, trade patterns and trade negotiations is essential in determining not only the mix of commodities to produce but also the most appropriate timing for their sale. Having an appreciation for the policies of the evolving "world class" agribusinesses or "integrated food systems" will assist the farmer in arranging contractual production agreements, capitalizing on alternative marketing channels, or negotiating farm supply purchases. "To sell or to hold?" That's a question you shouldn't wait until harvest to answer. The "right" answer is different for every farmer and it will change from year to year. It's difficult to decide whether you should sell or hold if you don't know your costs of production. The first step in making a marketing decision is to calculate your per tonne fixed and operating costs. Implement the plan, follow up, evaluate, and monitor. A lot of this is attitude — whether you are prepared to make the right decision, or if you're. determined to hang on until the last cent is gone. There are implications for both. Decisions need to take the consequences into account. Tom Frey, University of Illinois, says "It is crucial that you maintain a positive attitude and dogged determination to make those changes in your operation that are needed to put your farm operation on a firm financial basis — however far reaching those changes seem to be. Doing nothing different could be the 'kiss of death."'0 "Deciding on Alternatives" was presented to the University of Guelph's "My Future in Farming?" conference last January by Heather Linington, the OMAF agricultural representative in Haldimand County.