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The Rural Voice, 1991-06, Page 3R.V. general manager/editor: Jim Fitzgerald editorial advisory committee: Bev Hill, farmer, Huron County John Heard, soils and crops extension and research, northwestern Ontario Neil McCutcheon, farmer, Grey County Diane O'Shea, farmer, Middlesex Cty. George Penfold, associate professor, University of Guelph Gerald Poechman, farmer, Bruce Cty. Bob Stephen, farmer, Perth County contributing writers: Adrian Vos, Gisele Ireland, Keith Roulston, Cathy Laird, Wayne Kelly, Sarah Borowski, Mary Lou Weiser - Hamilton, June Flath, Ian Wylie-Toal, Susan Glover, Bob Reid, Mervyn Erb, Peter Baltensperger, Darene Yavorsky, Sandra Orr, Yvonne Reynolds marketing and advertising sales: Gerry Fortune production co-ordinator: Tracey Rising advertising & editorial production: Rhea Hamilton -Seeger Anne Harrison Brenda Baltensperger laserset: with the McIntosh Plus printed & mailed by: Signal -Star Publishing Goderich, Ontario subscriptions: $16.05 (12 issues) (includes 7% GST) Back copies $2.75 each For U.S. rates, add $5 per year Changes of address, orders for subscriptions and undeliverable copies (return postage guaranted) are to be sent to The Rural Voice at the address listed below. Canadian Magazine Publishers Association All manuscripts submitted for consideration should be accompanied by a stamped, self- addressed envelope. The publisher cannot accept responsibility for unsolicited manu- scripts or photographs, although both are welcome. The opinions expressed herein are not necessarily those of the publisher. Edi- torial content may be reproduced only by permission of the publisher. Published monthly by The RuralVoice, Box 429, Blyth, Ontario, NOM 1HO, 519-523-4311 (fax 523- 4311). Publication mail registration No. 3560 held by North Huron Publishing Company Inc. at Blyth, Ontario. BEHIND THE SCENES by Jim Fitzgerald general manager/editor The situation is so ridiculous it would be funny if it weren't so damaging to our food producers. One of my environmen- tally conscious friends was praising a TV advertisement the other day of a major multinational petroleum company. It pictured a number of different species of animals and birds applauding a new inno- vation in oil tanker design — a double - hulled construction that was supposed to prevent the ship from cracking open and spilling oil on its way down the Pacific coast from Alaska oil fields. My friend was convinced that this new design would save the environment by preventing such ecological disasters as the Exxon Valdez spill of several years ago. He looked somewhat puzzled when I asked him where the oil in those tankers was going. "What do you mean?" he replied as a sudden cloud of doubt crossed his face. I pointed out the oil was almost assuredly going to a refinery down here, and would be converted into gasoline, plastic bags, car tires, and thousands of other consumer products that would eventually end up polluting the environ- ment either as greenhouse gas, unsightly and undisposable garbage, or ozone de- stroying CFCs. Studies have shown that our urbanite friends (whom we feed so cheaply) use two to 10 times as much fertilizer and 2,4,D on their lawns as farmers do. And I understand that the lumber yards can hardly keep up with the demand for pressure treated lumber used to build huge decks which are all the rage right now. What happened to saving the forests and preventing toxic wood preservative from polluting the soil? They argue they put out their "blue box" once a week and have a nice compost heap going in the back yard in one of those new outrageously expen- sive plastic compost bins. That's why it's all the more exasperat- ing to those of us who support and cover agriculture, to read a story in the city newspapers during "Earth Week" written by Southam environmental reporter Anne Mcllroy. She writes that government spends billions each year on agricultural programs and policies that create pollution and encourage environmental degradation. Mcllroy's story, which was widely distri- buted, claimed that quotas, intensive livestock farming, pesticide use, and subsi- dies from governments encourage produc- tion at the sacrifice of the environment. Despite all the hard work of farm groups, government, and farmers who have taken enormous steps in the past decade to cut pesticide use, prevent erosion, and clean up the environment with new programs, the only message that seems to be getting through is an errone- ous, irresponsible, distorted view by an ill- informed urban media who wouldn't know a PTO shaft from a pile of sheep dung. So as you can see, most of the environ- mental movement is full of hypocrites. They are people who would deprive a farmer of his livelihood, but would think nothing of driving 10 miles out of their way in an air-conditioned vehicle, spewing greenhouse -warming and ozone -destroying gases, and maybe even running over an en- dangered turtle on their way, to buy "or- ganic food." Really, city consumers, for the most part, have their heads in the sand. Unless farm groups try to re-educate them (a daunting task), the pressure on the gov- ernment will continue to build to eventu- ally cut off farm subsidies, which will result in farmers being put out of business. * * Effective June 1, The Rural Voice has gone full circle. We have a new owner — North Huron Publishing Co. Inc. of Blyth — operated by Keith Roulston, who founded The Rural Voice in 1975. Keith, 'who operates The Citizen , a weekly newspaper, and townsman magazine, has purchased this magazine from Signal -Star Publishing of Goderich. Signal -Star had purchased the magazine from the Gunbys in December of 1989. We will continue to produce this mag- azine with the present staff of Gerry Fortune, Tracey Rising, and myself, and we will be moving intact from Goderich to The Citizen office on Main Street in Blyth in June. You can reach us at 523-4311 (fax 523-9140) or at P.O. box 429 Blyth, NOM 1H0.0