The Rural Voice, 1991-02, Page 61ATTENTION READERS IN LAMBTON AND MIDDLESEX
We have been delighted to provide readers in Middlesex and Lambton counties with The Rural
Voice free of charge for the past six months. We have been pleased to introduce you to a taste of one
of Ontario's leading agricultural magazines — a magazine that touches all the issues affecting
agriculture and rural Ontario.
Until now, free distribution was the most economical way to provide you with our favourite
columnists, well written features, news, information of upcoming events, and advice. Advertisers,
by purchasing ads in the magazine, were paying to send The Rural Voice free of charge
to you each month, 12 times a year.
However, times are changing and we now realize that free distribution is neither right nor practical.
• New postal regulations now require us to charge at least 50 cents per issue per subscriber to
maintain our status as a magazine, or face prohibitive mailing costs.
• Like most people today, we are concerned about the environment and we arc uncomfortable
sending magazines to people who might not want them. There is already too much waste!
The solution is to offer you The Rural Voice at a very reasonable pricc and to phase out free
distribution.
Our introductory subscription rate for farm families is only $6 a year (plus .42 GST), and you can
sign up for as many years as you like at that low rate. (Newsstand price is $24 per year so you are
saving 75% off the regular price!)
To thank you for your support, and to help you make the most of your resources in these rough
times, we will send each new subscriber two classified ad coupons for each year you subscribe.
That's $16 worth of advertising value that you can use whenever you are ready to reach our 19,000
readers to sell some used equipment, feed, or any other product or service.
We value our loyal readers and hope many of you will take advantage of this very special offer to
keep The Rural Voice coming into your home month after month.
Please use the postage paid form to send in your subscription, include your cheque, and we will
send your ad coupons right away. Remember, this is your last free copy!
Thank you!
Jim Fitzgerald
editor and general manager
Please note that this is a recognized business expense for farmers.
Tear out this page and follow the instructions to fold and tape — and you will have a postage -paid envelope.
YES! Sign me up with The Rural Voice:
I want to subscribe at the special farmer's rate.
Here is my cheque for $6.42 (includes .42 GST) for one year.
ElI want to subscribe at the special farmer's rate for two years.
Here is my cheque for $12.84 (includes .84 GST.)
• This is too good a bargain to miss. Sign me up for years.
Here is my cheque for $ (Be sure to add GST)
111 I am not a farmer; I want a subscription at your general -public rale
of $16.05 (includes $1.05 GST) for one year.
Nam e
(Street or) Rural Route #
Post Office
Postal Code Phone #