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The Rural Voice, 1990-02, Page 141 treleaven's Iucknow feed mill limited COMPLETE LINE OF ANIMAL FEED AND VETERINARY SUPPLIES HOG — BROILER — LAYER TURKEY — BEEF — DAIRY VEAL — FISH — PET FOODS call LUCKNOW 519-528-3000 or 1-800-265-3006 10 THE RURAL VOICE SUPPLY MANAGEMENT: THE NEXT GENERATION Adrian Vos, from Huron County, has contributed to The Rural Voice since its inception in 1975. Last September I wrote a column on the advisability of basing cost of production (COP) formulas in supply management on a model farm, rather than on averages, and I also said milk boards should consider selling indus- trial milk at more competitive prices. Letters to the editor poured in. I was one of the villains that would abolish supply management. That I did not suggest this, but offered what I thought was constructive criticism, was overlooked. Some more constructive criticism is reported in Canada Poultryman, from the Canadian Poultry and Egg Processors Convention. No less than Penny Kelly, general manager of the Manitoba egg board, ponders: "In the long term, full COP on all eggs produced must be carefully weighed off against the impact of product substitutes, the effect of price on consumer buying behaviour, and those factors which affect the markets for processed product." "Canadian producers may have to ask themselves what markets they can afford to be in. If the requirement for full COP on all eggs is critical, then perhaps we should be producing pri- marily for the table market with only a nominal over -run directed to domestic processing. The balance of processor demand might be supplied through contractual arrangements with provin- cial boards or individual producers." She also suggests that price - pooling of table and processor eggs be considered because the consumption of table eggs is declining and demand for breaker eggs is growing. "A de- clining market carrying a growth mar- ket is not a wise long-term choice." But pooling industrial and table egg prices and still meeting the COP means higher prices for table eggs. Kelly worries this "will have a dam- pening effect on consumer buying." This is likely what Mazankowski's discussion paper "Growing Together" referred to when it mentioned a new generation of supply management. Kelly concluded that the survival of CEMA is not guaranteed. And the same can be said about the pricing of milk and the survival of supply man- agement in the dairy industry. Another speaker at the same con- vention, John Hoburg Lee, president of the export packers association, finds the COP formula obsolete. He believes that averaging producer cost to arrive at a price is all right, as long as this averaging is based on North American costs. "Canadian egg producers are just as adept as their American counterparts." He calls it "absolutely ridiculous that the official COP of a dozen eggs in Canada is almost double what the actual COP is in the U.S." Lee says a 20 per cent difference would be acceptable. "The processing industry is a growing industry that represents real opportunity for Canadian egg produ- cers, but it [cannot] pay so-called 'full cost of production' or table -egg prices for its raw material." Lee is not alone in this position. And again, the arguments about break- er eggs can also be applied to industri- al milk. Price pooling may be part of the solution, according to Kelly. As Lee said, the processing indus- try is a growing business. You neglect it at your peril. Allow processors to compete and everyone will benefit. The other possibility Kelly men- tions is to sever processing eggs from supply management. Let processors make individual deals with producers, much like the vegetable processors try to do. The egg board could negotiate on the behalf of the producers. There you have it, folks. Listen and learn. Dig in your heels and get emotional about ideas for change and you may lose it all. Now you've heard it from people in your own system.0 6