The Rural Voice, 1990-01, Page 28A NEW CONCEPT FOR HANDLING BALES
AUG -A -BALE
Verticle augers, gently and positively
lift bales to mow level
For further information call
Rubob Manufacturing
R.R. 3, Arthur, Ont. NOG 1A0
Shop Res.
519-848-3700 519-848-2884
ehd-•,:Seadeit,
SAVINGS
FORD
Turbo Diesel
Excellent Cash and Discount Financing
Til January 31, 1990 (OAC)
MODEL 7710 features:
• 86 PTO hp
• Exclusive Toad monitor option
• Constant or sychromesh transmissions
with dual power option
• 4WD option
Come test drive one at thses participating dealers:
McGAVIN FARM SUPPLY
Walton 527-0245/887-6365
LOGAN FORD
Mitchell 348-8467 St. Marys 349-2180
CARTER'S FARM EQUIPMENT
Hensall 263-3333
REAVIE FARM EQUIPMENT
Lucknow 529-7995
WATSON FARM ENTERPRISES
Mount Forest 323-2755
26 THE RURAL VOICE
What it comes down to, adds Kim,
is this: "Put yourself in the shoes of
the customer."
But the video will not replace the
Comell's other promotional activities.
Kim says their best results to date
have come from a regular direct mail
campaign. Ads placed in local news-
papers and breeder publications help
to fill out their mailing list. And it's
important, Pat says, to choose the spe-
cial edition or high-profile advertising
supplement that's bound to attract
most readers.
In addition, effective advertising
is not necessarily the most costly.
A portable sign featuring the Cornell
Farms name and logo, erected in a
high -traffic area, was "one of the
cheapest forms of advertising we've
done," Pat says. "We figured that
since we were renting land along the
highway, what better way to get
people to see the name?"
Business promotion goes hand in
hand with a few basic principles. Kim
narrows them down to three steps:
"First, you target your market.
Then you produce a product to meet
the needs of your market. And then
you service your customers. It doesn't
matter if you're selling cows or golf
balls; those are the steps."
Pat stresses that any promotional
activity "only works as well as your
follow-up. Every year we have repeat
buyers, and I think the reason for that
is service: you call them up to find
out if they're satisfied. People like to
know you guarantee your product."
Kim agrees. If there's one rule
when promoting your farm business,
it's "Be what you say," he declares.
"If you say that you follow up on your
cattle, then do it! And if your animal
hasn't been what you claimed it was,
then do something about it."
Attending breeder's shows and
livestock sales can also be a wise
move. As well as being educational,
Pat says, shows and sales give them
confidence. "We're doing research,
planning our product, and although
we're not marketing to our commer-
cial clientele, we're letting our com-
petitors know we're still in the game
and we're playing at the same level
they are. As you become more self-
confident in presenting a professional
image, you become more creative —