The Rural Voice, 2005-05, Page 22ATTENTION MOCO AND SWATHER OWNERS
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R.R. el. Hwy. 86 Listowel. Ontario. Canada
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Fax: (519) 291-5215
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RR 3, Listowel (519) 291-1094
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18 THE RURAL VOICE
a transportation for a few farmers
across a far-flung area.
It was up to Grand Valley
Fortifiers to get the milk produced to
supply the needs of Stoney Creek
Dairy, Clemons explained. There's
some secrecy about just who those
producers are and even Clemons
doesn't know their names.
The 10 producers with 400 cows
are all located near the Gay Lea
Foods Co-operative Ltd. plant at
Teeswater. The milk is collected at
the Teeswater plant and the cream is
skimmed off. It's then sold to Stoney
Creek Dairy as 40 per cent Omega-3
cream.
In an article in Ontario Farmer,
Ian Ross, vice-president of corporate
development for Grand Valley
Fortifiers, said the farmers producing
the milk tend to see a 5-10 per cent
decrease in their butterfat with the
feeding program but overall their
production remains good.
Stoney Creek Dairy launched its
Naturelle Plus Ice Cream at the high-
end Fortinos grocery chain in early
April.
The dairy is packaging the
Omega-3 ice cream in 1.68
Titre tubs that retail at about $7
per package, comparable to other
premium ice creams. It comes in five
different flavours: Dutch Chocolate,
Cookies and Cream, Cream Caramel,
Just Vanilla and Chocolate Peanut
Butter Ripple.
It advertises that 125 mL serving
(half a cup) contains 30 mg of
Omega-3 fatty acids. It's a small part
of the provision of the required 500
mg daily intake but hey, when you
can eat ice cream and tell yourself
you're doing good for your health,
what more can you ask? In the
perfect pitch to people who want to
treat themselves but feel ashamed in
doing so, the ice cream is advertised
as "indulgence without guilt"
Stoney Creek should know
customer tastes in ice cream. It
wasn't long after George Dawson
began the original Stoney Creek
Dairy in 1929 from a small garage at
the back of his home, collecting milk
from nearby farms and bottling it for
sale to his neighbours, that the little
company bought equipment to make
ice cream and began collecting
recipes. Within 12 years its Dairy Bar
had become a local legend and