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The Rural Voice, 2004-04, Page 73• PERTH folk County Pork Producers NEWSLETTER Pat Louwagie, President 519-393-6424 The Rural Voice is provided to Perth County Pork Producers by the PCPPA. Any opinions expressed herein may not necessarily reflect the views of the Perth County Pork Producers' Association. It was suggested that my first article for this magazine should be a summary of the Forum For The Future and the Ontario Pork AGM held recently in Toronto. David Kohl was the keynote speaker at the forum and challenged producers to think outside the box. Realizing that commodity prices are set globally, but input costs are set locally, farmers have to determine if they are staying. growing, or leaving their business. His research suggests that an annual five per cent growth in net income is necessary for those producers who wish to grow in their business. • The mood at the AGM was depressing. Rising feed costs, exclusion of meat and bone meal from hog diets, threatening U.S. trade action, strike possibilities at Maple Leaf, and the devastating effect of the rising Canadian dollar are all serious issues that, taken by themselves, are demoralizing. Put them all together and you get the sense that many producers are about to give up. That is my summary of those two days. What I really want to talk about is managing in the "new normal". A couple of months ago I did an annual review of our cost of production (COP) and found that even though our income per pig had dropped 20 per cent because of our rising currency, the cost of our inputs had not fallen accordingly. We sent letters to all our suppliers (with a cheque for 80 per cent of our outstanding invoice) requesting an immediate decrease in our cost of their supplies or services. The responses ranged from deep concern to profane outrage. Needless to say we got their attention, but I sense I'm alone in this battle and I know 1 can't win. The common theme was "... it will turn around, it always does, so just go Thinking outside the box back to the barn and produce more pigs if you want to lower your COP". My belief is that's what got us in this mess to begin with. After two years of $1.40/kg, it's apparent where the industry COP is. You can only hide from depreciation for so long, and unless this industry gets serious about real cost reduction we're in trouble. The cost of genetics, pharmaceuticals, feed additives, and barn construction must fall if we are to maintain a margin which allows us to reinvest in Ontario. David Kohl's challenge to think outside the box. and a recent article about Smithfield written by David Kruse of CommStock Investments (a U.S. advice service), are two events that convinced me that we need to do things differently at Ontario Pork. Challenged with reducing feed costs, Smithfield invited 31 feed manufacturers to a meeting and told them what Smithfield was prepared to pay for toll milling and delivery - $8 U.S./ton. There was no margin on soy. no elevation on corn, and pricing allowed for .5 per cent shrink. 1 thought I had a good deal in Ontario for $25/tonne. Ontario Pork has done a good job of marketing the collective clout of its producers, but the bigger challenge would be to create an inner circle (similar to Smithfield) where potential suppliers will have to respect our need to maintain margin. Our Chair, Larry Skinner, has reiterated time and again that he does not want the Ontario pork producer to go the way of the Alabama chicken farmer who gets paid a mere few cents per bird. If David Kohl is correct that prices are set globally and costs are set locally, it may be time for producers to act collectively to drive costs down. Our business is one of the few where suppliers know more about our COP, and as a result our margin. than we know of theirs. The prices of Tylan. Roundup. Pioneer Seed. or Respisure, to name a few, have not fallen to reflect the new normal. On a recent trip 1 met a producer from Wisconsin whose cost for M+Pac (a mycoplasma vaccine) was 47 cents per pig less than mine. That alone will cost Ontario $2.5 million per year. Now. before you relegate this column to the garbage can. thinking that all 1 want is to start a huvirig group, think again. With our industr in crisis we have the opportunit„ to meet with suppliers en force and demand that their margins come under scrutiny. It's time to recognize that our need to make margin and true return on equity for our shareholders is.what's important.° — Submitted by Phil Amt ender PERTH COUNTY PORK PRODUCERS' PORK PRODUCTS • Smoked Pork Chops • Fresh Pork Chops • Stuffed Loin Chops • Smoked Sausage • Smoked Cheddar Sausage • Bacon Burgers • Teriyaki Pork Steaks • Vittorio's BBQ Sauce Steve Hulshof (Kinkora) Walter Bosch (Monkton) Ted Keller (Mitchell) AVAILABLE FROM: 348-8167 356-9000 348-9836 APRIL 2004 69