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The Rural Voice, 2003-12, Page 73PERTH 11T County Pork Producers NEWSLETTER Pat Louwagie, President 519-393-6424 • The Rural Voice is provided to Perth County Pork Producers by the PCPPA Let's be proud of our accomplishments Any opinions expressed herein may not necessarily reflect the views of the Perth County Pork Producers' Association. What is there to be gained by bemoaning how economically and mentally tough it is on a pig farm? I know and accept how tough it is, but the question remains why do we want to continuously dwell on the negatives and not balance some of the bad news with the good news. We have all encountered the pork producer meeting where speakers pontificate how tough it is. how producers are going out of business, how individual producers are exploiting the environment, and where we need government assistance. Could we gain more by portraying a positive image about the industry, including our financial past? Do we need to keep reminding our friends and ourselves that there are many more good things in this business than bad? Or are we complaining because we are looking for government dollars, community sympathy or just don't want someone else to get in the business? Remember when you complain about a headache, 70 per cent don't care and the other 30 per cent are happy, so why complain? If we keep focusing on the negative, pretty soon one becomes what one thinks, and this can include a commodity perception. There are many advantages in our industry that we need to keep reminding ourselves about. Since the marketplace and most presentations remind us of how tough it is, let me review what I think are the blessings. As result of being more positive, we can stand prouder in public, encourage more young people into the business, not scare off the bankers and maintain positive friends. I know many producers who hate going to meetings because of the negative attitude. Let's be realistic in our facts but sandwich our criticism with two slices of a compliment. Every time we criticize, start and finish with a positive. You are what you think. The pig industry, and especially the Ontario pig industry, has a lot to be proud of . We continuously improved pork quality and reduced cost. Today there is 35 per cent less fat on pigs than 20 years ago (18 mm vs 12 mm). In addition, the pigs are growing three weeks faster to market (180 days vs. 160 days) and use less feed (estimates are 25 per cent less). Less feed means less manure and more land to put manure on it. As a result of the quality and quantity, pork exports are among the top export commodities in Canada. Canadian Pork exports ranks among the top three in the world. This helps the economy and if you don't believe it, just look what BSE did to the market. Ultrasounds, environmental controllers, gas measurements. robotics, DNA tracing, and computer programs are only a few of the examples of the latest in technologies that are used to maintain progress. As a result. the pork products and the programs are among the market leaders in technology in the world. All this was done by reducing the cost to the consumer - the waitress's tip now takes a bigger share of the restaurant dollar than the farmer's. The strength of the industry lies in the dedicated people within the industry. For example there are approximately 400,000 sows in Ontario and each animal is cared for daily as an individual - fed and watered to condition, identified, recorded:vaccinated and managed appropriately as an individual. Feed is balanced for at least 35 nutrients. For example. selenium is just being introduced into human health. We have been using selenium for pigs for over 25 years. Equipment is strategically designed for pig comfort and production. For example there are computer chips that monitor the pig's temperature on a continuous basis to seek any signs of discomfort. The animal welfare is among the best in the world and still improving. The labour skill set in the industry is a tremendous competitive advantage. Much of the training starts as toddlers. advances to teenage years and continues to owner -manger. This process is often a family affair. This work ethic is envied by other industries and is sought after. The government needs to be happy with the job creation from the pork industry. It is believed for every farm job. there are 8-10 downstream jobs created. The service sector is competitive and dedicated. Quotes are competitive, service is readily available and quality oriented. The university resource is close and accessible. Monetary routes are numerous. We take these services for granted, not appreciating that immigration into Canada occurs because of these services. The pork producers need to be proud of their advancements and accomplishments. Instead many farmers who build a barn, purchase a farm or a tractor or add to their house are almost ashamed of their success rather than bragging about it. New barns and biosecurity guidelines have created many misgivings, more so. with rural neighbors rather than urbanites. These investments are the life -line for many communities. Surveys show consumers trust farmers more than most other professions. Barns might look differently, we do business differently, hut the rural integrity is still among the best. We see nature as nature intended to he —birth. death. breeding. illness, response to care and most of all. the learning one receives from the response to care of an animal. Pork production is an honorable and worthy career. Ontario Pork does an excellent job in promoting the pork industry especially through their personal visuals. But more pork producers must be ambassadors for their own industry—participation in community, more press, standing proud . at functions, responding to statements and informing our urbanite friends. Our success is recognized globally; our challenge is locally. - Submitted by Richard Smelski PERTH COUNTY PORK PRODUCERS' PORK PRODUCTS • Smoked Pork Chops • Fresh Pork Chops • Stuffed Loin Chops • Smoked Sausage • Smoked Cheddar Sausage • Bacon Burgers • Teriyaki Pork Steaks • Vittorio's BBQ Sauce AVAILABLE FROM: Steve Hulshof (Kinkora) .348-8167 Walter Bosch (Monkton) .356-9000 Ted Keller (Mitchell) .348-9836 DECEMBER 2003 69