The Rural Voice, 2003-11, Page 25Bruce Farmers week in January, Dr.
Gordon Surgeoner urged farmers to
build (inks with consumers. He
suggested farmers should set up
displays in supermarkets to say
thanks to the people who buy their
food. Such displays would allow
farmers to point out to shoppers the
benefits of their purchasing Ontario -
grown products, allowing farmers to
have the income to carry out some of
the things society wants from
farmers, such as Environmental Farm
Plans and nutrient management
planning.
Perhaps no part of agriculture
has needed a public relations
boost in recent years as much
as the pork industry. Modern hog
barns have become the target of
complaints over smell and
accusations of environmental
degradation and there has been a
general unease about the growing
size of farming operations.
Ontario Pork's introduction of the
calendar says "Most of us go to the
grocery store with rarely a second
thought given to where all that food
comes from. Today less than three
per cent of Canadians farm. This is
your chance to get to know some of
the people who work hard to provide
us with our food."
' Back at the McQuail's CSA
farming operation customers know
exactly where their food comes from
and (earn a little about the realities of
food production. Like farmers they
pay their money up front and take
their chances on what the season will
bring. In good years they share the
bounty, in drought years they find
their yields diminished. If the
weather or insects make the
vegetables less than perfect any given
week, they know why. A weekly
newsletter offers recipes and
suggestions on how to make use of
the produce that's in season.
The McQuails also market most of
their beef. Iamb and pork directly to
customers. Tony says he enjoys
dealing with customers rather than
selling his livestock through auction
buyers as he has at times in the past.
This kind of direct marketing isn't
for everyone, he says. When you've
got people coming up the lane
regularly "You've got to have an
operation (where) you're comfortable
bringing people onto your farm."0
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BSM Agri Ltd. R.R. #4 Arthur, ON, Canada NOG 1A0
Tel.: (519) 848-3910 Fax (519) 848-3948
Visit our website at www.bsmagri.com
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NOVEMBER 2003 21