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The Rural Voice, 2002-09, Page 42- Open spindle design shows calf Hell and allgws for increased•sentilation. Pen can also he designed with snap lock plastic planking in order to isolate each calf. Feed pails can be attached on the outside. therefore maximizing open space for the calf. * Unique latch system allows for easy opening and closing of pen. * Plastic latch will not rust. Calf Pens For more information contact your local BSM Dealer: ATWOOD LENCO SUPPLY LTD. (519) 356-2282 TARA H. NICHOLSON 8 SON (519) 934-2343 GRANTON AVONBANK FARM EQUIPMENT (519) 225-2507 LUCKNOW MAITLAND VALLEY AGRI SYSTEMS LTD. (519) 529-3820 MILDMAY MIDWAY FARM SYSTEMS (519) 367-5358 WELLESLEY PROGRESSIVE FARMING (519) 656-2709 BSM Agri Ltd. R.R. #4 Arthur, ON, Canada NOG 1A0 Tel (519) 848-3910 Fax (519) 848-3948 DRAYTON CONESTOGO AGRI SYSTEMS INC. (519) 638-3022 WALTON KEITH SIEMON FARM SYSTEMS LTD. (519) 345-2734 Visit our new website at www.bsmagri.com 38 THE RURAL VOICE the upside to that is 1 do know the people who are in the system are good people and they're selling good product. "We've sold over 2,000 hulls and countless amounts of semen so there's probably been over a million Shaver Beefblend calves born worldwide. Customers keep coming back, either directly or through the franchisees, he says, so that tells him that the product being offered is good. As proof of the acceptability of their product to the consumer, the Shavers fatten some of their own steers and sell directly to freezer customers. "That's a nice thing for me because it gives me feedback. 1 love to get feedback from people. That in itself is a form of research and development." t can take only 13 months to raise a Shaver steer to a 1250 pound weight that will grade AA or triple AAA, he says or the steers can be taken up to 1,400 pounds. "We have built-in Flexibility in how you finish our cattle," he says. Some continental breeds don't even start to lay fat down until they reach 1.400 or 1,550 pounds, he says. He sees an aging population looking more for eight ounce steaks than 14 ounce steaks and the importance of being able to get a top - grade from a smaller carcass will be important, he says. He cites the fury that followed the announcement that Sobey's supermarkets were sourcing their beef from western feedlots. Sobey's was getting the smaller carcasses they wanted from the west and eastern producers were growing animals too large, he says. The supermarket chains are putting on their shelves what the housewife wants, he says but too often the industry isn't listening. "Somehow the producers have to recognize the important role of the consumer and the consumer's choice. We can't continue to buck the trend and say 'Well we're going to grow big steers because that's how we make our money' when the . consumers say 'We're getting older and we can't eat I4 -ounce steaks anymore, we can only eat eight - CONCRETE CONCRETE CONCRETE E.C. KING CONTRACTING P.O. Box 457 Owen Sound, Ontario N4K 5P7 Tel. 519-376-6140 Fax 519-371-2783 Serving the farming community for over 50 years. . Phone one of our professionals and place your concrete order for your specialized project. Brad Underwood - Owen Sound - 519-376-8155 Brad Angel - Port Elgin - 519-832-5706 Art McNally - Clarksburg - 519-599-3140 Al Speirs - Durham - 519-369-2100 Brian Turgeon - Collingwood - 705-444-2224 Stone Slingers and dump trucks available for your aggregate supply. We only use M.T.O. approved aggregates to ensure quality. Concrete lab and certified technicians available at your request. 38 THE RURAL VOICE the upside to that is 1 do know the people who are in the system are good people and they're selling good product. "We've sold over 2,000 hulls and countless amounts of semen so there's probably been over a million Shaver Beefblend calves born worldwide. Customers keep coming back, either directly or through the franchisees, he says, so that tells him that the product being offered is good. As proof of the acceptability of their product to the consumer, the Shavers fatten some of their own steers and sell directly to freezer customers. "That's a nice thing for me because it gives me feedback. 1 love to get feedback from people. That in itself is a form of research and development." t can take only 13 months to raise a Shaver steer to a 1250 pound weight that will grade AA or triple AAA, he says or the steers can be taken up to 1,400 pounds. "We have built-in Flexibility in how you finish our cattle," he says. Some continental breeds don't even start to lay fat down until they reach 1.400 or 1,550 pounds, he says. He sees an aging population looking more for eight ounce steaks than 14 ounce steaks and the importance of being able to get a top - grade from a smaller carcass will be important, he says. He cites the fury that followed the announcement that Sobey's supermarkets were sourcing their beef from western feedlots. Sobey's was getting the smaller carcasses they wanted from the west and eastern producers were growing animals too large, he says. The supermarket chains are putting on their shelves what the housewife wants, he says but too often the industry isn't listening. "Somehow the producers have to recognize the important role of the consumer and the consumer's choice. We can't continue to buck the trend and say 'Well we're going to grow big steers because that's how we make our money' when the . consumers say 'We're getting older and we can't eat I4 -ounce steaks anymore, we can only eat eight -