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The Rural Voice, 2000-01, Page 34MUTUAL AAFARM FINASERVICES INC. "FOR ALL YOUR INVESTMENT & INSURANCE NEEDS" TOLL FREE 1 -877 -206 -FARM (3276) Lyons & Mulhern Financial bean Whalen/Judy Watt Goderich 524-5222 Janston Financial Group Jane Kaminsky Tillsonburg 842-7557 Norris Peever Barb Worden Goderich 524-6105 Staffe/Dublin 345-2777 Graeme Craig Bob McNaughton Walton 887-9381 5eaforth 527-1571 Joe Uniac McMaster Siemon Mitchell 348-9012 Mitchell 348-9150 John J Hanson/Darla James Branch Office 235-4000 497 Main Street South, Exeter, Ontario NOM 151 o\'" top STEED Sq�F • • Beams • Pipe • Angle Iron • Channel • Sheet • Flat • Tubing • TV Towers Owen Sound Barrie 1399 2nd Ave. East Phone (519) 371-8111 Fax(519) 371-6011 771 Bayview Phone (705) 728-0660 Fax (705) 728-6562 1-800-567-7412 WE ARE A STEEL SERVICE CENTRE 30 THE RURAL VOICE return on assets is one ratio used to measure profitability: Rtn. on Assets= Net Income x 100 Assets You might, Combe says, view return on assets as a measure of how efficiently farm assets are being used to generate income. Given two identical farms with $750,000 in assets, obviously the one with a net income of $50,000 is more profitable than the one with a net income of $20,000. Return on assets would be 10 per cent for the first farm and four per four per cent for the second. If your return on assets declines there could be a number of reasons: • You have too many capital assets • You have too many or too lazy human assets. Too often, Combe says, children come home to work on the farm but the business doesn't change. "A person should bring $150,000 in gross farm sales" she says. • Some fauns just lack the size and scope of the business to produce a good return on assets. • There is poor cost control or business "killer toys". • There are high levels of debt. • There's too high a management fee. • There's poor working capital. Financial efficiency measures how efficiently the farm is using its assets to generate revenue. Financial efficiency is determined by taking the fair value of your assets and dividing by the gross revenue. A lower capital turnover means better financial efficiency. A capital turnover of less than 3.3 means the farm is making excellent use of assets. A rate of 3.3 to 5 indicates a good use of assets. A rate of more than five indicates that assets are under utilized. Combe outlined seven signs of a business that's in danger,of failure: 1. A build-up of accounts payable and supplier credit. 2. Credit cards size and amount. 3. Terming -out operating lines of credit every three to five years. 4. Delinquent real estate or income taxes. 5. Cancelling insurance. 6.Borrowing from friends and relatives with no specific payback. 7. Slow payroll, or no payroll.0