The Rural Voice, 2001-02, Page 30H
F
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PROMAT LTD
26 THE RURAL VOICE
exceed) those customers'
expectations. That is, market
research and planning.
WJarket
research should also
extend to gathering as much
information and under-
standing as you can about a particular
type of business or industry. "How
does it work" may sound like a
simple question, but picture taking
someone who's never been on a farm
and giving them a few University of
Guelph courses in Animal Science.
I'm sure you could come up with a
Tips for creating
the home office
Adedicated room, with
minimal distractions, will
help you concentrate while "at"
work. It's a good idea to set some
family guidelines about daily
work routines and schedules to
keep unnecessary interruptions
(including those we bring upon
ourselves) to a minimum.
Likewise, continue to plan for
personal and family time.
You'll be setting your own
deadlines, so it may become more
important than ever that you set
yourself clear objectives and
timelines. And don't forget to
reward yourself for your
accomplishments along the way.
Keep in mind that comfortable,
organized and efficient office
space will also reduce stress and
increase your productivity.
Stay in touch. Working from
home and for yourself can be an
isolating combination. To help
combat feelings of isolation
consider networking groups or
participation in relevant trade
associations that might also help
your business. Consider attending
suitable workshops and seminars
as part of your ongoing learning
and professional development.
Few can do it all. You may be
able to contract -out areas in which
you're lacking — perhaps
bookkeeping for example. While
you will still have to stay on top
of it all, at least you will be able to
focus more time and effort in the
areas you do best.0