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Home My WebLink AboutThe Wingham Advance-Times, 1962-11-29, Page 6Page 6-,Wingham Advance -Times, Thursday, Nov, 29, 1962. WHEN SICKNESS STRIKES IT'S IMPORTANT TO SEE YOUR DOCTOR,AND WHEN HES GIVEN YOU A PRESCRIPTION , ITS IMPORTANT TO GET IT FILLED AT VANCE'S DRUG STORE WUILTRADEMARKS Inc otammommi Comments Received on New Format November 1'1,1962 Dear Barry and Bob: Congratulations on your first offset -produced edition. It was really excellent from every aspect. I sort of felt like a godfather, anxiously awaiting to see what the offspring was going to turn out to be, and I was truly delighted at the beautiful job, particularly when many of the processes were comparatively new to you. We "old" offset people will certainly have to look to our laurels now, and I predict that within a year The Advance Times will be winning all the newspaper competition trophies. I am sure your advertisers 4mmmm2:mmm0042:mm2031,WM24mmt0,mmma+mtnmlpmmamatimsouvo A A fi S. SEIFERT Josephine Street hare your favorite photograph Now is the season to share with others the joy that a favorite picture has brought to you. Visit us with that negative or snapshot and select from our distinct tive card designs. Beat the rutty order eat WINGHAM PHOTO STUDIO Telephone 199 and readers will appreciate the truly excellent pictures, illus- trations and color advertising , you will now be giving them, and the A - T will continue to go on to bigger and better things in the community you serve. I particularly liked your new color advertising, the clean-cut new heading on your front page, your pictures, and the general over-all clear reproduction of the whole pa- per. You may be assured our whole staff examined your pa- per in detail and they too were unanimous in giving it the highest praise. Keep up the good work. Kindest regards, Russ Shearer News- Tribune, Blenheim, Ontario. Wengers Bros. Limited, The Advance -Times, Wingham, Ontario Dear Barry and Bob: Jim Young brought me back a copy of your first edition printed by offset -lithography. He was most enthusiastic about it, and, on looking it over carefully myself, I cannot fail to share his feelings. It is an outstanding produc- tion and one that you both can be very proud and happy about, although I shudder to think of the problems you have had to overcome and all the extra work and effort you have had to face in getting the final For the ' `' AN in your CHRISTMAS We know what men like to wear. That's why any gift chosen here is sure to score with YOUR man! SPORT SHIRTS $2.98 to $7.95 DRESS SOCKS $1.00 to $1.95 GLOVES $1.95 to $5.95 DRESS SHIRTS $6.00 up PULLOVER SWEATERS $4.98 up SWEATER COATS $6.95 up ;:--0.2071aM5AMnni"i^n POnr;7.51V,7;IV o 7;70:r'"72, *,P- e 0`tiSv Ss^r.'i 7.5 7. HANNA'S 4t . M_1; MEN'S AND BOYS' WEAR wonderful results. This is a long step forward for you, and I noticed that our own London Free Press featured your accomplishment in an editorial last evening. They are a pretty fair news- paper too, I believe you will agree, and the fact that they would point out your accom- plishment in an editorial is a real indication of the impact your new paper has had. It has been a thrill to us here to see what you have been able to do, and we extend our congratulations to you both in attaining the somewhat drama- tic and certainly outstanding re- sults in this comparatively new field of newspaper produc- tion. Sincerely yours, Fine Papers London Limited Leslie B. Northey Managing Director r ON THEIR TOES There is frequent evidence of the progressive attitude of publishers of weekly newspapers in Western Ontario. For its November 15th edition The Wingham Advance -Times used an offset -lithograph press for its publication with improved photographic quality and great- er clarity of type. Experiment has been made on this type of printing and in short or moderate run news- papers the process has been found successful. The Blen- heim News -Tribune initiated the plan in this district. The Wingham newspaper now has adopted the system with quite evident success. — London Free Press. MAJOR CHANGES AFOOT In the world of weekly news - papering, changes continually take place across the Dominion, and those of the industry keep a close watch at the changing scene. This is comparable to jewellery store owners knowing who is in their kind of business in Orillia or Fredericton and to clothing merchants knowing who is in the same business a hundred miles away. Just within our own county, major changes are taking place in weekly newspapers. At Wingham, after years of hav- ing presswork done in the plant at Listowel, the Wenger Bro- thers have changed the entire style of their paper, to an off- set (or photographic) process, and are doing all the work in their own plant. The result is a very readable, well -printed and lovely weekly newspaper. Our congratulations are sincere. Clinton News -Record. A WIRE FROM ELMIRA, ONT. Congratulations on your first offset newspaper. It is a fine effort both from the reproduc- tion obtained and the illustra- tions. The Advance -Times readers will appreciate the ef- fort, time, and thought the management has put into the new plant. The local paper will reflect more truly than ever before the progressiveness of its community, its people and industry. Sincere wishes for your future progress and suc- cess. The Elmira Signet, E.C. Davis, president, November 16th, 1962, Wingham Advance Times, Wingham, Ontario. 'Dear Mr. Wenger: I have just received my copy of your Wingham Advance - Times dated November 15th, 1962. You and your associates are to be congratulated on the new process now being used in your publication. It definately shows progressive and construc- tive planning and thought. There is no doubt in my mind that your subscribers will be delighted with this forward step. Yours truly, C.W. Leach The -Advance - Times , Wingham, Ontario. Gentlemen: May I add my sincere con- gratulations for the very fine copy of your NEW paper just received. This is something of which all we Winghamites can be justly proud. Having a slight idea of what you fellows have been going through during the last couple of years, seeing some of the installations and adjust- ments and intricate settings re- quired, I have been waiting with much anticipation to see the first issue, and I am thrill- ed and very pleased to see what you have accomplished. To me this is progressive thinking in action and I ex- tend my very best wishes and hope to see even greater things in the future. You are now competitive with the big daily press. Very Sincerely, R. E. McKinney November 20, 1962 Mr. Bob Wenger, The Advance -Times, Wingham, Ontario Dear Bob: I am impressed: This a.m. was the first chance I had to peruse your "new look". There is all the difference in the world between this and the old format. I can certainly appreciate how busy you have been in re- cent months preparing for the big event. My hat is off to you both: Sincerely, J. T. McCauley. 000*** 04:14:K1 W. R. HAMILTON OPTOMETRIST Now a whole new golden world of SIGHT and SO See our HEARING'AID GLASSES, lightest in we PHONE 37 FOR APPOINTMENT P. 0. 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