HomeMy WebLinkAboutThe Wingham Advance-Times, 1962-11-14, Page 4Newspaper Offset Method
means ..
COLO''. ADVERTISING
For the first time we are able to offer
color advertising to liven up the merchants' mes-
sages. Walker Home Furnishings and Burke
Electric whose ads appear on pages 5 and 8,
have utilized this new service in our first issue.
More Displci Faces
The former "letterpress" method of printing
often sacrificed clarity of type for the larger sizes
were in constant use and became worn.
Each letter of display type is now set
on a photo -composing machine, so that types are
always clean and sharp. The "type" is brand
new for every letter and we have a
very broad selection of modern faces.
teeter Clarify an Pictures
Picture at left, reproduced as in previous issue's looks dull by comparison with `''offset" reproduction at the right.
Illustrations Unlimited for The Advertisers
`.1.•.�.
are now available for all seasons. Pictures for advertising arrive every month with illustrations of food
clothing, furniture and all types of merchandise.
Columb
iew wort
more(
e"Indiet
e most
sweet po
said they
d
ish exp]
hey test
y, Eng]
praisedtaste
re "Coal
t delica
sten.
esweetl
r a half
rovides
nded da
nA for
for alm
allows
rotein,
miners
all in a
lue of t
eus an id
of sweet
are reci
ay as Af
FEA'
OICE
1 $22!
II appre
e and th
to rete
sewn
availabl
us tom
THESE
rborite i
teats
Ichair el
ling floe
4 chairs.
C.S
5 - p�
36" x4